COM 307 -- PRINCIPLES OF PUBLIC RELATIONS:
3 Credits
This course provides a survey of the diverse and growing field
of public relations. The course proceeds from a historic overview
of the PR field to introduce students to the process of public
relations management and some of the skills required of practitioners.
In addtion, the course investigates public relation practices
in a variety of contexts and examines the role of public relations
in society.
COM 312 -- PERSUASION:
3 Credits
Course examines persuasion from the perspective of the humanistic
and social science traditions. It explores both theory and practice
with the goal of enhancing the student's abilities as consumer
and practitioner.
COM 317 -- ORGANIZATIONAL COMMUNICATION:
3 Credits
This course examines how communication acts as the foundation
of all organizations. It will examine major schools of thought
about organizations and communication networks, functions, and
practices. It will also explore significant issues in organizational
settings such as decision-making and problem-solving, conflict,
gender and processes for organizational change.
COM 357 -- PUBLIC RELATIONS WRITING:
3 Credits
Writing is one of the top-rated skills for public relations professionals,
and this course introduces students to the princliples and practices
of public relations writing. With an emphasis on the process of
planning and pre-writing as the basis for successful writing efforts,
students will learn how to produce press releases, backgrounders,
brochures, newsletter articles, public service announcements,
and a variety of other pieces.
COM 407 -- PUBLIC RELATIONS SEMINAR:
3 Credits
This course uses a combination of case studies and service-learning
to provide students with an in-depth study of public relations
theory and practice. In addtion to exploring a particular practice
are in greater depth, students work with community organizations
on public relations projects to apply what they have learned.
Areas covered in a given semester may include, but are not limited
to, public relations campaigns, community relations, public relations
management, and public opinion research.
PREREQUISITES: Junior standing or above, COM
307, 312, & 357
One of the following:
COM 206 -- FUNDAMENTALS OF JOURNALISM:
3 Credits
Topics covered in this course include:
reporting and interviewing techniques, newswriting, copy editing,
headline writing, the editorial, the feature story, newspaper
makeup and design, libel, and the responsibility of the press.
Two hours of lecture and one hour of field assignment weekly.
