
Professional Communication - Curriculum
TRACK DESCRIPTIONS
Communication Management: The Communication Management track provides students with advanced theoretical understanding and practical skills needed for successful leadership in interpersonal, group, and organizational communication. Coursework emphasizes how communication competence is achieved through analysis, problem-solving, teamwork, and conflict management. This track meets the needs of students in a variety of organizations who seek to improve their effectiveness as managers and leaders. Communication Consulting and Development: The Communication Consulting and Development track provides students with the theoretical knowledge and technical skills necessary for assessing and enhancing the performance of organizational leaders, members, and teams. Broadly, coursework focuses on organizational communication consulting and training and development. Specifically, students will learn to improve organizational communication processes by assessing communication needs and patterns, crafting and implementing plans for individual and team development, and assessing organizational or individual outcomes. This track is best suited to experienced students who wish to develop careers in organizational and change management consulting, training and development, meeting facilitation, and executive coaching. Public Relations: Public relations is the management of communication between an organization and the publics upon which it depends and influences. This track seeks to develop students’ theoretical understanding of public relations as a strategic communication process and to enhance the practical skills necessary to implement and manage public relations activities. Students in this track typically are pursuing careers in corporate, nonprofit, or agency public relations. General Professional Communication: This option is intended for students interested in advanced study in the broad field of communication. Students who opt for this track can combine elective courses from across tracks to create a program that meets their personal and professional needs. In addition to the career paths identified in the other tracks, students may prepare for additional study at the doctoral level.
TRACK REQUIREMENTS
In addition to the core courses, students can complete concentrations in Communication Management, Communication Consulting and Development, Public Relations, and General Professional Communication. Communication Management Track Requirements Fourrequired courses (12 credit hours) COM 610 COM 616 COM 612 Choice of COM 608 or COM 614 or COM 615 Elective courses totalling six hours: This requirement may be satisfied by taking two 3-credit courses from the other tracks or by taking a maximum of two 1.5-credit modules of COM 632-633 plus one 3-credit course. Communication Consulting and Development Track Requirements Fourrequired courses (12 credit hours) COM 612 COM 620 COM 621 Choice of COM 610 or COM 616 Elective courses totallingsix hours: This requirement may be satisfied by taking two 3-credit courses from the other tracks or by taking a maximum of two 1.5-credit modules of COM 632-633 plus one 3-credit course. Public Relations Track Requirements Fourrequired courses (12 credit hours) COM 613 COM 619 COM 615 Choice of COM 612 or COM 623 Elective courses totalling six hours: This requirement may be satisfied by taking two 3-credit courses from the other tracks or by taking a maximum of two 1.5-credit modules of COM 632-633 plus one 3-credit course. General Professional Communication Track Requirements Six courses (18 credit hours) selected from among the courses in any of the tracks. Students may not take more than two 1.5-credit modules to complete the track.
PROGRESSION THROUGH THE PROGRAM
The Master of Arts in Professional Communication degree is a 36-credit program requiring all degree recipients to complete: 1. The five-course core. 2. The practicum (COM 605), after at least 30 graduate credits and COM 604. 3. The completion of four track courses and six hours of elective credit. Students must complete the program with a minimum 3.0 G.P.A. They have seven years from their first matriculation to complete all requirements for the degree. Core (6 courses, 18 credits) COM 600 Applied Communication Theory COM 601 Professional Communication Ethics COM 602 Effective Presentations COM 603 Strategies for Professional Writing COM 604 Applied Communication Research Methods COM 605 Practicum (after at least 30 graduate credits and completion of COM 604) Track and Elective Courses (6 courses, 18 credits) COM 608 Intercultural Communication and Organizational Life COM 610 Leadership and Interpersonal Communication COM 612 Approaches to Organizational Communication COM 613 Approaches to Public Relations COM 614 Communication Conflict Management COM 615 Persuasion COM 616 Group and Team Communication COM 619 Public Relations Campaigns COM 620 Strategic Communication Consulting COM 621 Communication Training and Development COM 623 Public Relations Writing and Media Relations COM 632-633 Topics in Professional Development
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Michael Smith, PhD.
Director
La Salle University
Professional Communication Graduate Studies
1900 West Olney Avenue
Philadelphia, PA 19141 USA
Phone (215) 951-1155 Fax (215) 951-5043
e-mail: comm@lasalle.edu |
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