La Salle News

La Salle University Presents John W. Finley Award to Alum Mike Diccicco for His Outstanding Service to His Alma Mater

November 20, 2013

For his tireless efforts on behalf of La Salle University, Mike Diccicco has received the John J. Finley Award, given by La Salle’s Alumni Association to a graduate who has provided great service to the University.

“Mike is a very deserving recipient for this honor,” said Beth Harper Briglia, President of the University’s Alumni Association. “He has devoted his time and energy to his alma mater since the day he graduated. During his presidency of the Alumni Association, he coined a phrase that he worked tirelessly to achieve: ‘Bigger Circles, Tighter Connections’—to grow the number of La Salle alums who are involved in a number of ways with the University.  He has an incredibly busy schedule, but he always finds time to help La Salle.”

“I want to thank the Finley selection committee and the Alumni Association for this recognition,” said Diccicco, who graduated from La Salle in 1971. “I’ve been a not very shy cheerleader for La Salle since my days as a La Salle cheerleader on the Palestra floor. This is a big, big deal for me.”

Diccicco is CEO of DDCworks, a leading brand and marketing communications firm in Conshohocken, Pa. The firm handles regional, national, and global clients across a broad range of industries, including consumer, pharmaceutical, industrial, financial, and real estate.

Diccicco came to La Salle from John Carroll High School in Birmingham, Ala., where he was the first student in the school’s history to win a National Merit Scholarship.

“I had a terrific experience at La Salle,” he said. “I was an English major, did well in school, pledged Sigma Phi Lambda fraternity, was a cheerleader, and worked on The Collegian.” He was a member of the Honors Program and was also inducted into the Alumni Association’s Alpha Epsilon honor society, which recog­nizes high scholarship in the pursuit of a Lasallian education together with exceptional participation in the extracurricular life of the University.

“My commitment and service to La Salle developed later in life for me,” Diccicco said. ”I became a member of the Alumni Association Board of Directors in the late 1990s. Once I got reconnected to the University, one thing led to another—committees, task force assignments, officer positions on the Alumni Board, involvement with the Explorer Club, and other La Salle activities.”

Diccicco was President of the La Salle University Alumni Association from 2005 to  2007. During his tenure, he made it a goal to help reconnect those who had lost touch with the University and to strengthen the bonds that were already formed.

The La Salle community became accustomed to the phrase “Bigger Circles, Tighter Connections” during Diccicco’s presidency. He regularly asked members of the Alumni Board of Directors and other active alumni to be visible supporters of University events and programs, with the goal of creating a bigger circle of involved, engaged alumni and tightening the connections among alumni and within the University.

The Finley Award is named for John J. Finley, a 1924 La Salle graduate. Finley held the position of President, Vice President, and, at the time of his death in 1961, Treasurer of the Alumni Association. To his contemporaries, he was known as “Mr. La Salle” for his devotion and dedication to La Salle.

DDCworks is a full-service brand communications firm with advertising, public relations, media and interactive capabilities. DDCworks creates, develops and executes fully integrated marketing campaigns and provides award-winning brand management and messaging strategies to a broad range of clients. DDCworks is a member of ICOM, a global network of marketing communications agencies, the Public Relations Society of America, and the Philadelphia Ad Club.

La Salle University was established in 1863 through the legacy of St. John Baptist de La Salle and the Christian Brothers teaching order, which St. La Salle founded in 1680. La Salle is an educational community shaped by traditional Catholic and Lasallian values. The University is ranked by U.S. News & World Report among the top 30 schools in the North Region and among the top 10 Catholic schools in the region.



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