Course Descriptions

Accounting

ACC 704: PROBLEMS IN FINANCIAL REPORTING/INTERMEDIATE THEORY
3 credits

This course emphasizes the perspective of preparers of financial statements covering financial statement preparation with an emphasis on the areas of financial accounting that are problematic, including revenue recognition, expense allocation, inventories, post-employment benefits, leases, and stock options.
Prerequisite: MBA 615

ACC 706: ADVANCED FINANCIAL ACCOUNTING
3 credits

This course examines special topics in accounting theory, including acquisitions, mergers, preparation of consolidated financial statements, partnerships, foreign operations, special sales procedures, and fiduciaries.
Prerequisite: ACC  704

ACC 734: ACCOUNTING FOR MANAGERIAL DECISION MAKING
3 credits

 A course in advanced managerial accounting, it focuses on commonly used accounting methods and techniques used in making business decisions. Topics covered are measurements of divisional performance, revenue and pricing decisions, production decisions, decisions concerning resource levels, and capital budgeting decisions. Students work with complex problems and cases on both an individual and group basis.
Prerequisite: MBA 691

ACC 760: ADVANCED ACCOUNTING PROBLEMS
3 credits

This is a study of advanced material related to topics with which the student has had previous experience and to areas with which there has been no previous exposure. Independent study and research are expectations of this course.
Prerequisite: ACC  704 or equivalent

ACC 761: TAXATION FOR BUSINESS PLANNING AND INVESTING
3 credits

The course is an integration of financial theory and taxation to enable students to develop the ability to translate tax outcomes into cash flows. The course perspective is on using an understanding of taxes in the planning process, not on compliance. Students learn the framework of the current tax system, evaluate tax laws on the basis of both equity and efficiency, and learn the social policy implications of the tax system. Topics include fundamentals of tax planning, measurement of taxable income, choosing business entities, corporate and individual taxation, compensation and retirement planning, and investing and personal finance issues.

ACC 772: AUDITING
3 credits

The course is a conceptual study of the audit process with applied aspects of the discipline. It relates and compares the role and responsibility of management to that of the independent certified public accountant. It presents generally accepted auditing standards, basic audit methodology, and procedures with an emphasis on the study and evaluation of internal control. The course culminates with an in-depth analysis of the auditor’s opinion.
Prerequisite: ACC  704 or equivalent.

ACC 780: Applied Research in Business
3 credits

In consultation with the program director, a student can contract to study independently a topic not offered in the regular curriculum. The student will propose a topic for approval to the faculty member identified to manage the course of study. If approved by the faculty member, the student will conduct independent research to meet expectations for the course of study.

Prerequisite: Approval of Program Director

ACC 781: Internship (Applicable to Full-Time MBA students only)
1-3 credits

This course provides an unusual opportunity to integrate the student’s academic work with professional employment. The student prepares a research project involving some aspect of his or her employer’s management activities. The internship option requires approval of the employer and supervision by the professor.
Prerequisite: Approval of Program Director

ACC 782: ACCOUNTING SEMINAR
3 credits

The seminar consists of directed research in selected accounting topics of current interest requiring one or more reports of the results of  the individual student’s research and study.
Prerequisite: ACC  704 or equivalent

Basic Skills

MBA 501: THE EXECUTIVE COMMUNICATOR: PRESENTATION MODULE
1 credit

This course module focuses on the skills needed to link oral communication with the ability to work effectively in the executive environment. This work is based on the understanding that content and effective presentations of material are equally important in developing effective communication. Active participation through oral presentations on current business topics are required. Students will use a variety of presentation technologies.

MBA 502: Computer Literacy for the Contemporary Business Environment
1 credit

This course module focuses on the skills needed to use information technology and computing applications in the business environment. There will be special emphasis on the use of a graphical user interface, packaged software and their applications, and the navigation of the World Wide Web and the Internet.

MBA 503: MATHEMATICAL METHODS MODULE
1 credit

This course module reviews the basic mathematical concepts and techniques necessary for the business environment, with an emphasis on problem solving and critical analytical thinking. Topics in the module include linear and non-linear equations and systems, elementary concepts of counting and probability, and business applications of differential calculus. Students will use appropriate technology in a multi-modal approach to these topics.

Business Administration

BUS 776: LAW FOR THE BUSINESS MANAGER
3 credits

The course offers an intensive exploration of the law affecting contracts, sales, and commercial paper within the context of management decision-making. It is designed to fill the needs of students who have had no previous exposure to law courses by amplifying their legal knowledge and legal reasoning.

Core

MBA 690: CREATING CUSTOMERS THROUGH EFFECTIVE MARKETING MANAGEMENT
3 credits

 The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer, and competitive analysis; (2) segmentation, targeting, and positioning; (3) product development, pricing, promotion, and distribution; and (4) marketing strategy and planning.
Prerequisites: MBA 501

MBA 691: MANAGERIAL ACCOUNTING FOR DECISION MAKING, PLANNING, AND CONTROL
3 credits

This course focuses on the firm’s management accounting system as its primary information system. It examines the problems of cost measurement, planning, coordination, control, and incentives. It explores how accounting systems address business problems and evolve in response to the changing economic environment. The course will relate ethical and global issues to managerial accounting topics. During it, the students will be utilizing computer software to solve managerial accounting problems and cases.
Prerequisites: MBA 502, MBA 615

MBA 692: FINANCIAL PERFORMANCE: CONTROL AND MEASUREMENT
3 credits

This is a survey course focusing on how managers can construct a decision-making process that maximizes the value of the firm. Because the majority of financial decisions require an estimate of future events, a considerable time will be spent investigating how to achieve the above objectives, subject to the constraints of an uncertain future. Outside readings, case studies, and text material will be used to integrate current financial theory with pragmatic financial decision making. A working knowledge of the basic concepts in finance, accounting, and statistics is assumed. The use of an electronic spreadsheet is needed for homework assignments and case analysis.
Prerequisites: MBA 502, MBA 503, MBA 615, MBA 630

Economics

ECN 722: INTERNATIONAL ECONOMICS
3 credits

This course covers models of international trade; instruments of trade policy and their impact on prices, consumption, production, and government revenue; international monetary transactions; and monetary and fiscal policies in an open economy. It also analyzes the nature and scope of economic integration, multinational corporations, international institutions and agreements, and trade in developing countries.
Prerequisite: MBA 610

Executive Perspectives

MBA 810: SELF-ASSESSMENT FOR LEADERSHIP
3 credits

This experiential course emphasizes the importance of feedback and self- assessment for leadership development. It includes extensive assessment of each participant’s management style and skills based on self-evaluations (using structured questionnaires) and feedback from coworkers, faculty, and other participants. Leadership development experiences emphasize time and stress management, individual and group problem-solving, communication, power and influence, motivation, conflict management, empowerment, and team leadership. Each participant identifies skills he or she needs to develop and reports on efforts to develop those skills.

MBA 820: INFORMATION TECHNOLOGY FOR DECISION-MAKING
3 credits

This course is about the manager’s responsibilities for problem solving and decision making, and those areas in which information technology (IT) can be used to gain the insight needed to support selection of decision alternatives. Topics include IT concepts and architecture, strategic information systems and IT for business reengineering, total quality management, computer hardware and software, human computer communication, data and data management, data communication and network architecture, the corporate information architecture, information systems planning, information systems analysis and design, supporting communication and collaborative work, supporting the managers and decision making, intelligent support systems, innovative functional systems, organizing information resources, control and security of information systems, and  the impact of IT on organizations, individuals, and society.
Prerequisite: Completion of  all 500 level  courses

MBA 830: FINANCIAL STATEMENT ANALYSIS
3 credits

This course integrates the areas of finance and accounting and is designed to provide students with the ability to analyze financial statements, understand the incentives of companies to “manage” earnings through their choices of accounting methods, understand the limitations to the usefulness of financial statements, and understand the value of financial statements in decision-making situations such as stock price evaluation and loan approvals. These objectives are accomplished through a body of knowledge developed by research in accounting, finance, and economics.
Prerequisites: MBA 690, MBA 691, MBA 692

Finance

FIN 735: SHORT-TERM FINANCIAL PLANNING AND WORKING CAPITAL MANAGEMENT
3 credits

The course provides an in-depth study of short-term financial planning, accounts receivable management, inventory management, liquidity management, the efficient use of cash, and the firm’s management of its concentration-banking system. Descriptive materials and the use of quantitative techniques such as linear programming, goal programming, simulation, and multivariate analysis are examined. Pre-written computer programs aid in preparing solutions to case studies.
Prerequisite: MBA 692

FIN 746: ENTERPRISE RISK MANAGEMENT
3 credits

The course exams the risk management process as applied to the whole range of risks to which a corporation is exposed: financial, insurable, operational, and business. It focuses on risk in general and how multiple sources of risk can be addressed with strategies that integrate risk management and capital management. Specific topics include hedging, insurance, postloss investment, contingent capital, finite risk reinsurance, and insurance-linked securities. Emphasized throughout the course is
that managing risk effectively is essential to corporate value, success, and survival.
Prerequisite: MBA 692

FIN 748: MANAGING FINANCIAL SERVICES ORGANIZATIONS
3 credits

The course provides an examination of the general nature of the financial system and the role that financial institutions play in it. The flow of funds in financial markets and the dynamics of interest rate level and structure determination are discussed within the context of how financial institutions affect and are affected by them. An overview of the financial management of major financial institutions, especially banks, thrifts, insurance companies, and pension funds, is highlighted with case study analyses and discussions.
Prerequisite: MBA 692

FIN 764: PORTFOLIO MANAGEMENT
3 credits

The course focuses on current practice and recent theoretical developments. It deals with the characteristics of individual securities and portfolios, criteria and models for alternative portfolio composition, criteria for evaluation and measurement of performance, and the impact of government regulation.The evaluation of current theory, its significance for the financial management decision-making, and the consideration of relevant empirical evidence are covered.
Prerequisite: MBA 692

FIN 765: INTERNATIONAL FINANCE
3 credits

This course provides an overview of current financial theory and practice as it applies to the multinational enterprise. Topics include foreign exchange markets and forecasting, foreign exchange risk management, the international debt crisis, multinational working capital management, and capital budgeting. Eurocurrencies and foreign security markets are also discussed.
Prerequisite: MBA 692

FIN 766: PUBLIC FINANCIAL MANAGEMENT
3 credits

This course focuses on the problems faced in the financial arena by the public sector. Particular emphasis is placed on the macro-financial issues facing state and local governments, including discussion of their growing importance in the economy, and their fiscal health; the effects of regional population shifts; and hands-on problems faced by the financial manager in the public enterprise, including budgeting, financial accountability, and expenditure analysis.
Prerequisite: MBA 692

FIN 767: MERGERS AND ACQUISITIONS
3 credits

The course provices an analysis of the acquisition by one firm of all or some of the assets of another firm, and its impact on both the companies involved and on society. Topics include a discussion of the types of combinations, the motivations of the participants, the financial analysis required to carry out merger or acquisition activities, negotiation strategies, and the tax and accounting options that are available to the parties involved.
Prerequisite: MBA 692

FIN 774: SPECULATIVE MARKETS
3 credits

This course introduces the student to the world of speculative markets. Toward this end, students will study the key issues in options and futures pricing and learn how to employ these assets to maximize investor utility. An examination of controversial issues in this area will be conducted. Students will write a research note on an important issue in the speculative markets field.
Prerequisite: MBA 692

FIN 776: EMPLOYEE BENEFIT PLANNING
3 credits

This course provices an analytical study of the nature and operation of employer-sponsored benefit plans offered in a complex socioeconomic and political environment. Topics include mandated benefits such as Social Security, workers compensation, and unemployment insurance as well as a more in-depth examination of group life, health, disability, and qualified and non-qualified retirement plans. Emphasis is on benefit plan design and administration, cost, funding, and regulation as viewed from a benefits manager’s financial perspective.
Prerequisite: MBA 692

FIN 780: APPLIED RESEARCH IN BUSINESS
3 credits

(See ACC 780 for a general description.)

FIN 783: Financial Analysis Seminar
3 credits

This seminar covers in-depth issues in financial analysis, such as ethics, financial reporting, equity investments, portfolio management, fixed income investments, derivatives, and others. It includes mock exams for the CFA I exam with students agreeing to sit for the actual CFA I exam in June. Prerequisites: MBA 692, MBA 830, FIN 764, GPA of 3.5 or higher in all accounting and finance courses, GMAT score ≥ 475 and GMAT Math score ≥ 25th percentile, or permission of the instructor

                               

FIN 784: SELECTED TOPICS IN FINANCE
3 credits

This course provides an analysis of current issues in financial theory and practice. Topical coverage will vary from term to term.
Prerequisite: MBA 692

Foundation

MBA 610: BUSINESS ECONOMICS
3 credits

This course is an introductory study of market-type economies. This subject has two broad areas of development. The first of these, called microeconomics, focuses on how individual decision makers behave and interact in markets, and how their interaction governs the allocation of resources and the distribution of goods in modern market economies.The secon, called macroeconomics, sees the economy as composed of several broad groups of decision makers, particularly households, firms, and governments, and studies how the interaction of these groups affects the aggregate performance of the economy as measured by such variables as total output, the general price level, and the rate of economic growth. These two approaches are complementary, illuminating different aspects of economic behavior.

MBA 615: FINANCIAL ACCOUNTING: A CUSTOMER FOCUS
3 credits

This course is an introductory study of financial accounting. It includes the study of basic accounting language and concepts, recording financial transactions, preparation and interpretation of financial statements, accounting methods, business decisions, inventory valuations, and methods of obtaining capital.

MBA 620: STATISTICAL THINKING FOR MANAGERS
3 credits

This course introduces the student to the essential ideas of statistical thinking, which is important for every manager, both in dealing with day-to-day operations and in finding opportunities for improvement. Students will learn how to gather data, summarize data into an understandable form, use probability ideas in understanding data, infer and predict based on the always-limited available data, and use modern computers to aid in the process. Case studies and student-designed projects enhance the student’s understanding of the practical application of statistical methods. Prerequisites: MBA 502, MBA 503

MBA 625: EFFECTIVE AND EFFICIENT MANAGEMENT OF OPERATIONS
3 credits

The course provides an introduction to concepts, principles, and practices of effective and efficient creation and distribution of goods and services. It focuses on quantitative techniques for problem solving and decision making in a variety of strategic and tactical areas of operations management, including total quality management, product mix, process design, materials requirement planning, inventory control, and project management.
Prerequisite: MBA 620

MBA 630: FINANCIAL MARKETS
3 credits

This course serves as an introduction to the financial system and its relationship to the financing of domestic and international business activity. Financial market components and phenomena such as financial instruments, institutions, flow of funds, market efficiency, interest rate determination and term structure, exchange rates, and the balance of payments are analyzed. The governmental impact on financial markets, manifested through monetary and fiscal policy and regulation, is also covered. An introduction is given to the concept of financial asset valuation and the time value of money. The emphasis is on the significance of these elements for conducting the financial affairs of businesses.

Integrative Capstone

MBA 901: COMPETING IN A GLOBAL MARKET I: ANALYSIS OF THE BUSINESS ENVIRONMENT
3 credits

This integrated course presents a conceptual framework for analyzing the global business environment. In this course, the students will be analyzing the economic, social, cultural, and political factors affecting the organization’s ability to compete domestically and internationally. The legal and ethical environment of the business will also be examined, and a framework for socially responsible decision making will be constructed.
Prerequisites: Completed as a cohort with MBA 902 during last year of study

MBA 902: COMPETING IN A GLOBAL MARKET II: ANALYSIS AND IMPLEMENTATION OF STRATEGY
3 credits

The course develops students' strategic analysis skills and applies the tools and skills learned in other required courses to analyze and solve strategic problems in a global marketplace. The course deals with industry analysis and provides an understanding of the global market and its competition. The students are prepared to think and act strategically as leaders in domestic and global marketplaces.
Prerequisites: Completed as a cohort with MBA 901 during last year of study

Management

MGT 728: MANAGEMENT IN THE PUBLIC SECTOR
3 credits

The course applies management theories to the operation of organizations in the public sector. It stresses the difference in management between private and public sector organizations, while covering such topics as bureaucracy in the political system, accountability and responsibility, public personnel administration, and the budgeting process.

MGT 730: NONPROFIT MANAGEMENT
3 credits

This course provides an examination of the management, operations and governance principles and practices of nonprofits in the United States. A large part of this examination focuses on a comparison of  and contrast with the for-profit sector as students seek to burst myths, find commonalities, and identify practices from each sector that, if shared, could make both sectors stronger.

MGT 736: ORGANIZATIONAL DESIGN: BEYOND THE FADS
3 credits

There is a well-documented tendency for managers to jump from one fad to another in designing (and redesigning) their organizations. This course suggests that there are no simple solutions, but rather that organizational restructuring should involve a careful analysis of the needs of one’s organization. The course examines a variety of factors that high-level managers should take into consideration when restructuring, including the organization’s size, environment, strategy, internal strengths, personal values, and technology. It also examines ways that organizations influence their environments (e.g., mergers, strategic alliances, and lobbying) and the effects of current structural trends, such as downsizing, outsourcing, and employee involvement programs.

MGT 739: MANAGING CULTURAL DIVERSITY IN THE WORKPLACE
3 credits

This course is designed to teach students how to manage the growing multicultural workforce in the United States. Students will be exposed to the basic concepts and issues of intercultural communication and cross-cultural relations; explore the challenges that managing cultural diversity presents to organizations and individuals associated with them; gain awareness of the issues related to ethnocentrism, racism, sexism, and ageism; develop an understanding and appreciation for people from Hispanic and Asian cultures; discuss current techniques used in cultural analysis; and read and evaluate research in the field of cultural diversity.
Prerequisite: MBA 810

MGT 741: ORGANIZATIONAL DEVELOPMENT AND THE CONSULTING PROCESS
3 credits

The course provides practicing and potential managers and consultants with knowledge of organizational change programs. It focuses upon the change process by addressing organizational diagnosis, implementation of change, and the evaluation process.
Prerequisite: MBA 810

MGT 742: ORGANIZATIONAL COMMUNICATION
3 credits

The course examines organizational communication theories and applications, including issues of organizational climate, the information environment, public communication, and strategies for the development of appropriate communication systems. The course includes student analysis of specific workplace communication networks.
Prerequisite: MBA 810

MGT 743: ENTREPRENEURSHIP
3 credits

The course looks at fundamental capitalism from its basic unit of new business formation. Special challenges in sensing opportunity, risk evaluation and control, pressure vs. gratification, professional and personal support systems, confidence, and judgment are studied in cases and lectures. Basic capital formation and deployment, growth planning, and self-employed career development are emphasized in a management context.
Prerequisite: MBA 630

MGT 744: POWER AND INFLUENCE
3 credits

This course is designed to provide a realistic understanding of individual and organizational power issues. It will help students to use this understanding to produce constructive outcomes for themseles and their organizations. The theories will help them make sense of personal and organizational experiences and will provide additional insight into their power orientation and influence strategies. The course will be organized around lectures, discussion, and experiential learning.

MGT 745: INTERNATIONAL MANAGEMENT
3 credits

The course considers identification, development, and exploitation of business prospects across frontiers. Topics include Importing, exporting, investment, and operations management integrated with issues of sovereignty, culture, treaties, politics, and finance. Heavy case emphasis, lectures, and team projects cover unique methods, opportunities, and challenges in world trade.
Prerequisite: MBA 630

MGT 752: MANAGERIAL SKILLS LABORATORY
3 credits

This course  provides a self-assessment and improvement of those skills critical to an effective manager through active participation in classroom activities and interaction of specific techniques that can be learned and practiced in the laboratory setting, then used in the work situation.
Prerequisite: Permission of  the professor, MBA 810

MGT 760: HUMAN RESOURCE MANAGEMENT
3 credits

This survey course provides an overview of the major areas of human resource management, including HR strategy and planning, EEO laws, job analysis and competency models, recruiting, selection, training, performance appraisal and management, job design, compensation, benefits, and labor relations. The focus is on both the line manager’s and the human resource professional’s role in creating a culture that attracts, rewards, and retains the talent necessary to ensure a business' success. Prerequisite: MBA 810

MGT 761: EMPLOYMENT LEGISLATION
3 credits

The focus of this course is on the federal and state statutes influencing or controlling management’s options in handling problems related to EEO, employee benefits and insurance, OSHA and workman’s compensation, and wages and hours.
Prerequisite: MBA 810

MGT 762: COLLECTIVE BARGAINING
3 credits

This course examines the collective bargaining process and the administration of the resulting trade agreement within the statutory constraints established by government in the public and private sectors.
Prerequisite: MBA 810

MGT 763: THE ARBITRATION PROCESS
3 credits

The arbitration process from grievance application to arbitral disposition is the subject of this course. Special attention is given to managerial decision-making and its effects on the arbitration process and legal constraints affecting this process. Topics include history and scope, procedures and techniques, and substantive issues such as management rights, seniority, discharge and discipline, employee benefits, and remedies. Discussion focuses on actual arbitration cases and filmed hearings as well as on practical methods of resolving disputes before reaching the arbitration stage.
Prerequisite: MBA 810

MGT 768: TOPICS IN HUMAN RESOURCE MANAGEMENT
3 credits

The course examines selected advanced areas in human resource management. Specific topics are considered in-depth and vary from term to term.
Prerequisite: MBA 810

MGT 769: HUMAN RESOURCE DEVELOPMENT
3 credits

This course reviews a variety of approaches to developing human resources in organizations. There is special emphasis on needs analysis as well as on the design, delivery, and evaluation of training programs or development initiatives. The role of performance and behavioral feedback in development is also discussed. The course includes hands-on experience in the design of training programs or development initiatives. Students may also examine special topics (for example, Web-based training, coaching, expatriate training, or executive development).
Prerequisite: MBA 810

MGT 775: Irrational Decision Making
3 credits

This course will examine research from behavioral economics, psychology, marketing, and other disciplines to examine the many forces that lead managers to systematically make irrational decisions in business. Students will examine a variety of factors that lead to making irrational decisions including, but not limited to, relativity, anchors, zero cost, arousal, ownership, and diagnosis bias. Students will hunt for instances of irrational decision making in their workplace, the general world of business, and daily life. They will use the frameworks provided in the course to diagnose the causes of these irrational decisions and recommend how they can be reduced or eliminated.

MGT 780: APPLIED RESEARCH IN BUSINESS
3 credits

(SEE ACC 780 FOR GENERAL DESCRIPTION.)

MGT 786: MANAGEMENT SEMINAR
3 credits

Each student conducts an independent study of a selected management problem within the context of the overall seminar topic, such as the quality of work life or organizational decision-making. The study requires the use of management tools and concepts developed in previous management courses.The focus is on providing an integrating experience.

Management Information Systems

BSA 700 (formerly MIS 700): BUSINESS APPLICATIONS PROGRAMMING
3 credits

This course explores a problem-solving methodology that employs computer programming. Emphasis is placed on identifying the capabilities and limitations of programming languages in modeling and solving typical business problems. Students will learn skills and techniques to build computer models and solve such structured problems through a series of steps that involve identification of problems, design of the solution logic, formal representation of program specifications, implementation of it using selected programming languages, and documentation of such a programming project. Students will explore the object-oriented programming paradigm and learn to program in Visual Basic for developing applications in the Graphical User Interface (GUI) environment. Finally, principles of Web page design and programming in HTML (HyperText Markup Language) will be studied. Corequisite: MBA 820

BSA 705 (formerly MIS 705): EMERGING BUSINESS SYSTEMS AND ANALYTICS
3 credits

The purpose of this course is to provide students with an understanding of the critical role that good data and effective information systems play in today’s organizational problem solving and decision making. There are two main components of this course: (1) the historical perspective on the strategic role of data and computer systems; and (2) the structures, issues, and trends in contemporary business systems and analytics. Corequisite: MBA 820

BSA 710 (revised MIS 710) : SYSTEMS ANALYSIS AND DATABASE DESIGN
3 credits

This course is about structured analysis and design methodology for systems, complex business systems, and analytics. Students become familiar and use Entity Relationship Diagram, Data Structure Diagram, Data Flow Diagram, Data Dictionary, and Process Specifications to develop Systems Specifications by working on a systems development project within an interdisciplinary group. Corequisite: MBA 820

BSA 720 (revised MIS 720): DATA WAREHOUSING AND DATA MINING
3 credits

This course focuses on data warehousing and data mining in organizations. Topics covered in the course include data warehousing and mediation techniques aimed at integrating distributed, heterogeneous data sources; data mining techniques such as rule-based learning, decision trees, association rule mining, and statistical analysis for discovery of patterns in the integrated data; and evaluation and interpretation of the mined patterns using visualization techniques. Prerequisites: MBA 620, MIS 710

BSA 775 (formerly MIS 775): PROJECT MANAGEMENT
3 credits

This course introduces students to the knowledge and skills required to manage projects effectively across a range of business and technical disciplines. It integrates the pertinent organization structure and behavior with project management issues. The course covers the project management life cycle and includes project planning, controlling, and monitoring techniques in the areas of project integration, scoping, time considerations, costing, quality assurance, resource planning, reporting, risk analysis, and procurement. Case studies and implementation using appropriate project management software are used. Corequisite: MBA 820

BSA 780 (formerly MIS 780): APPLIED RESEARCH IN BUSINESS
3 credits

(See ACC 780 for general description.)

BUS 785 (formerly MIS 785): BUSINESS INTELLIGENCE AND KNOWLEDGE MANAGEMENT
3 credits

This course is about the manager’s responsibilities for decision-making in the Information Age using Decision Support Systems (DSS) and Expert Systems (ES). DSS topics include data management, modeling and model management, user interface, executive and organizational systems, group decision support systems (GDSS), and DSS building process and tools, including spreadsheets, natural language programming, and influence diagramming. ES topics include applied artificial intelligence, knowledge acquisition and validation, knowledge representation, inferencing, and ES building process and tools. Students are required to apply DSS and ES software packages in a hands-on environment. Corequisite: MBA 820

 

Marketing

MKT 720: Marketing Issues in E-Commerce
3 credits

This course will help students understand the “why” behind the “how” of Web site development—to help them see sites not from the marketer’s perspective, but from the marketer’s point of view. It will teach students the reasons and rationales behind why sites get built, how they are used to build an audience, and, most importantly, how companies use the Web to earn revenue and build recognition among their desired audience. Students will learn the strategies behind how to drive traffic to a site, the tools that are available to keep audiences coming back, and the role marketing plays in the building a successful Web site.

Search Engine Marketing (SEM) is now offered as a major part of the course. SEM plays an essential role in helping marketers to find effective solutions for contemporary marketing problems. This course provides complete and up-to-date knowledge of the SEM subject and teaches students to become effective search marketers. Prerequisite: MBA 690

MKT 730: MARKETING RESEARCH
3 credits

The course examines research design, measurement and scaling, sampling, data collection, and data analysis from a marketing point of view. It looks at the application of research techniques to specific marketing decision areas.
Prerequisites: MBA 503, MBA 620, MBA 690

MKT 732: CONSUMER BEHAVIOR
3 credits

The course examines the social, cultural, psychological, and economic influences on consumer behavior. It looks at the applications of behavioral science principles to the development of marketing strategies.
Prerequisite: MBA 690

MKT 734: ADVERTISING AND PROMOTION MANAGEMENT
3 credits

The course focuses on the study and practical application of the analysis, planning, control, and decision-making activities involved in the promotional process. Topics include objective setting, budgeting, persuasion and attitude change, copy and media decisions, sales promotion programs, and the evaluation of marketing effectiveness.
Prerequisite: MBA 690

MKT 738: SELECTED TOPICS IN MARKETING
3 credits

In-depth topics vary from term to term. They include sales management, new product development, and sales forecasting.
Prerequisite: MBA 690

MKT 739: INTERNATIONAL MARKETING
3 credits

This course offers a managerial view of the marketing function as it applies to the international field, describing and exploring the complexities, problems, and opportunities of worldwide marketing.
Prerequisite: MBA 690

MKT 780: APPLIED RESEARCH IN BUSINESS
3 credits

(See ACC 780 for a general description.)

MKT 788: MARKETING SEMINAR
3 credits

This seminar provides a critical evaluation of recent developments and issues in the marketing field. Topics vary and are announced each term. They include advertising, decision-making, marketing research, and application of management science in marketing. Students prepare a research paper integrating a variety of previously developed conceptual tools and strategies.
Prerequisite: MBA 690