Course Requirements

Required for major in marketing: 5 courses

  • MKT 301
  • MKT 401
  • MKT 402
  • Choose two of the following: MKT 302, 304, 305, 306, 308, 370, or 371

Junior standing is a prerequisite for 300- and 400-level courses. Marketing internships (MKT 360, 365, 460, and 465) and co-ops (MKT 350, 450) count as electives and cannot be counted toward required courses for the major.

Required for minor in marketing for non-business majors**: 6 courses

  • BUS 100
  • ECN 150
  • BUS 204
  • One course from the following: BUS 101, BUS 203, BUS 205
  • Two courses from the following:* MKT 301, 302, 305, 306, 308, 370, or 371

* Successful completion of BUS 204 and junior or senior standing are required for all 300- or 400-level marketing courses, and some courses have additional prerequisites.

Junior standing is a prerequisite for 300- and 400-level courses.

** Business majors cannot receive a minor in marketing. Business majors desiring to have more than one business concentration should pursue dual business majors.

Contact

David B. Jones, Ph.D. Chair of Marketing Department
Associate Professor of Marketing
Profile » 215.951.1035