e Course Requirements | School of Business

Course Requirements

Required for major in marketing: 5 courses

  • MKT 301
  • MKT 401
  • MKT 402
  • Choose two of the following: MKT 302, 304, 305, 306, 308, 370, or 371

Junior standing is a prerequisite for 300- and 400-level courses. Marketing internships (MKT 360, 365, 460, and 465) and co-ops (MKT 350, 450) count as electives and cannot be counted toward required courses for the major.

Required for minor in marketing for non-business majors**: 6 courses

  • BUS 100
  • ECN 150
  • BUS 204
  • One course from the following: BUS 101, BUS 203, BUS 205
  • Two courses from the following:* MKT 301, 302, 305, 306, 308, 370, or 371

* Successful completion of BUS 204 and junior or senior standing are required for all 300- or 400-level marketing courses, and some courses have additional prerequisites.

Junior standing is a prerequisite for 300- and 400-level courses.

** Business majors cannot receive a minor in marketing. Business majors desiring to have more than one business concentration should pursue dual business majors.

Contact

Swee-Lim Chia, Ph.D. Co-Chair and Associate Professor, Marketing Profile » 215.991.3551
Pingjun (June) Jiang, Ph.D. Co-Chair and Associate Professor, Marketing Profile » 215.951.1728