The certificate in Social and New Media aims to assist individuals in mastering the changing digital technology landscape. Social and new media have changed the way that organizations reach their customers and other stakeholders, so courses in this graduate certificate seek to assist working professionals to both understand communication strategies for social and new media and develop the technical skills to implement those strategies. There are five courses in the program. Upon successful completion of the certificate, qualified students may elect to continue with the M.A. in Professional and Business Communication by completing an additional 21 credits.