Graduate Keeps Her Eye on the Prize—A Career in Marketing
Christina Valente, a graduating senior and marketing major, does not describe herself as a typical college student. Dedicated to making her marketing career a success, Valente had no problems putting her social life on hold to spend time studying and does not hesitate to say that her hard work has definitely paid off.
With a job at Burlington Coat Factory as an assistant buyer awaiting her after graduation, this eight-time Dean’s List achiever and Alpha Mu Alpha marketing honor society inductee is ready to hit the real world.
“I feel like I have all of the knowledge I could possibly need to have a job in marketing,” Valente said.
“La Salle has prepared me.”
La Salle’s small school environment and sense of community has worked to her advantage.
Throughout her time here, Valente has had the opportunity to build close relationships with her marketing professors.
“Since the school is small, professors know who you are and you can actually build a relationship with them. They can personally help you achieve your goals and give you really good advice,” Valente said. “They connect you with the right people and they help you along your journey. At large schools that is almost impossible.”
An active student leader on campus, Valente held the titles of vice president of corporate relations in 2013 and vice president of communications in 2012 for La Salle’s collegiate chapter of the American Marketing Association (AMA). AMA holds two networking events each year, which Valente helped to organize.
“I have made so many connections through different companies,” Valente said. “It’s a great thing to be a part of.”
Networking at these events was important to Valente’s success. She was able to obtain two internships that helped her gain real-world marketing experience, one at Thomson Reuters in Web analytics and another at Subaru of America in customer relationship management. During her year-long internship at Subaru of America, Valente managed metrics and analytics for all e-mail campaigns and took part in developing a high-loyalty customer program.
“There were a lot of things I created and managed on my own,” Valente said. “I always felt like an employee there, not just an intern.”
Valente also uses her marketing skills to contribute to the success of Lenny’s Friends with Wings, a foundation started by her family in honor of her younger brother, who passed away from brain cancer just two months before his 13th birthday in December 2009.
Lenny’s Friends with Wings raises money to help families who have children with pediatric brain cancer pay bills. The foundation works in collaboration with social workers at
Children’s Hospital of Philadelphia and St. Christopher’s Hospital for Children and has helped more than 30 families.
“Instead of contributing to research, we wanted to help now,” Valente said. “Sometimes research doesn’t reach the child quick enough, and that is why we wanted to help families through the times they are struggling by offering financial support.”
In its third year, the foundation has raised more than $70,000. It holds fundraising events throughout the year, including a bowling fundraiser every February.
“My marketing knowledge plays a huge role in how I help attract people to come to events,” Valente said.
Along with balancing school, her internships, and other activities, Valente maintained a
part-time job in retail for various cosmetic companies throughout college. She worked for companies such as Ulta and for Clinique at Macy’s, both which inspired her future dream of working for a cosmetic company’s marketing department.
“Down the road, I would love to work for a cosmetic company in advertising or customer relations,” Valente said. “But for now I am happy with my accomplishments and have a great start to my marketing career with my job at Burlington.”
Ashley Kuhn, ’14