Google’s merger to make it belle of ball: Internet grows tighter for betterment of user

By Brandon Green
Collegian Reporter
November 1, 2006

Everyone has heard by now that Google, one of the Internet’s hottest search engines, purchased YouTube for $1.65 billion. For those who do not know what YouTube is, it is a Web site that enables users to watch and share original videos. So last week, two of the Internet’s giants merged together in a stock-for-stock transaction which now makes them a mammoth company.

What is even more amazing to me is how Google originally got started. Google was essentially started by two bored college kids playing around on a computer and thinking of a search engine to make everyone’s lives easier. It also amazes me to think that almost every college student has also used Google at some point in their college experience.

Whenever a person needs a search engine to get information, they refer to Google. I know I refer to it like an encyclopedia. It has become second nature to me now to just go to Google when there is something on the Internet I cannot find. I rarely ever hear people even mention other search engines that are available to them. 

Google began in 1998 by two Stanford doctorate students, Larry Page and Sergey Brin. Now, Google is a top priority in all major global markets, with offices in Europe and Asia, as well. Their amazing advertising program is unprecedented and provides businesses, large and small, the opportunity to gain great results from it, while enhancing the web experience for all users. So the site has a double effect of helping people find what they need and giving businesses a chance for easy advertising.

I feel that Google/YouTube’s advertising strengths will be a major asset to their success in the long run, because companies realize they can gain major dollars by advertising on there and also spread their company name around on a major site.

YouTube was formed in 2005 and is a consumer media company for the purpose of videos. It allows people to easily upload and share hundreds of video clips on its site and all across the Internet through different Web sites, blogs and e-mails. They currently deliver more than 100 million video views every day with 65,000 of those videos broadcasting daily news. It is the top Web site on the Internet for video entertainment only after its first year.

With the amount of people now sending images through video, it seems that, even before the merger, this site already has become another overnight success. Even though this deal has taken place, the owners of Google are still going to run YouTube the same way by keeping all of the current employees and the identity of YouTube the same, since people are already aware of it. The idea is for Google to complement and strengthen the global reach that they will have with YouTube. The two companies here will drastically help each other with their advertising capabilities and convenience.

The merger was a great acquisition, and these two companies will continue to grow even faster and bigger over the next 10 years.  I can honestly say that in the future, the Google-YouTube’s merger will blow away the competition with their capabilities and reach, and people will look nowhere else but these two companies for their search needs and video-sharing capabilities. We all have seen the success Google has had in eight short years. Now this merger will move these two owners to the pinnacle of their industries, and I see no one standing in their way.

greenb2@lasalle.edu