Mass Media Track

The Mass Media track provides an understanding of the media industries and the skills needed to produce media in various formats.

Our curriculum focuses both on process and production to help students become well-rounded professionals who can adapt to the constantly changing mass media field.

La Salle alums focusing on mass media have landed technical and non-technical jobs in a variety of media industries. Film editors, radio producers, television news writers, and online content and media managers are among the types of jobs in which mass media students can thrive.

Portfolio Piece

Students will be able to build and run a television program that can be presented in an interview setting with employers.  Hands-on access is at every student’s fingertips with La Salle TV studios in the Communication Center.

Curriculum Overview

Communication majors are required to take the courses below to complete the Mass Media track. You can also view full course descriptions.

Video Field Production (COM 208)

This is a hands-on course introducing fundamentals of effective audio and video production. Topics include:

  • Application of preproduction, production, and postproduction
  • Emphasis on storytelling
  • Audience research and planning
  • Scheduling and proper resource application
  • Fundamental audio and video production techniques

Introduction to Film Studies (COM 204)

In this course, take a fun, eye-opening dive into film both as an industry and an art form. Topics include:

  • Film techniques, styles, traditions, and genres
  • Cinematography, editing, sound, script structure, acting, and directing
  • Business and economics of film production, distribution, and exhibition
  • Critical evaluations of a diverse group outstanding films and filmmakers

Media in America (COM 301)

In this course, explore how the media industry was born and factors leading to today’s 24/7 media landscape that has connected the world. Topics include:

  • Media mergers, development, and economics
  • Converging technology
  • Regulation
  • Analysis of how the media operate and conduct business in a fast-paced environment

*Choice of COM 302 or COM 303

Broadcast Journalism (COM 302)

This course provides a basic introduction to reporting for television, radio, and podcasts. Topics include:

  • News writing best practices
  • Understanding of audiences
  • Hard news reporting and feature stories
  • Prerequisite: COM 208 (above)

Scriptwriting (COM 303)

An introduction into various scriptwriting techniques, this course involves significant writing and editing to help hone specific skills. Topics include:

  • Writing for radio
  • Writing scripts for television and film
  • Formatting requirements used in real-world settings
  • Review and analysis of comedic, dramatic, and situational scripts

Communication Law (COM 308)

This course offers a background on First Amendment implications and the interpretation of communication rights in America. Topics include:

  • Review of the history, development, and interpretation of the First Amendment
  • Impact upon journalists, mass communicators, and citizens
  • Case studies of communication law in practice

Media Research (COM 348)

Research is key to all communication functions and plays a particular role in the mass media distribution. Topics include:

  • Research methods used by media professionals
  • Breakdown of Nielsen and Arbitron ratings reports
  • Collecting and interpreting audience data
  • Impact of research results on programming, promotion, and sales

TV Studio Production (COM 358)

This course offers a straightforward but detailed, hands-on approach to production in a television studio environment. Topics include:

  • How TV video productions are created
  • Projects in field and studio production
  • Producing a regular program (entire second semester)
  • Opportunity to develop and strengthen production skills daily
  • Prerequisite: COM 208 (above)

Media Production Practicum (COM 408)

The capstone builds upon previous skills. Students will produce a media project for a specific client that pulls together all aspects of the production process. Topics include:

  • Concept needs analysis
  • Budget
  • Scriptwriting
  • Production
  • Editing
  • Apply law and promotion
  • Integrating research and criticism to determine media effects

Prerequisites: COM 208 and 358 (above)

 
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