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Goals and Objectives

Where Tactics Meet Strategy

Both the MA and the Certificate provide students with the fundamental skills expected of advanced professionals, including writing, speaking, and applied research methods. These skills are developed through core classes required of all students.

From this strong core, we develop your ability to strategically manage the complexities of communication in today’s world through applied communication theory and specializations in Public Relations, Communication Management, and Communication Consulting and Development. Students can even design their own general Professional Communication track to meet their individual needs and interests.

Where Theory Meets Practice

Think. Do. That’s our motto.

Our faculty literally wrote the book on blending theory and practice (Marianne Dainton and Elaine D. Zelley, Applying Communication Theory for Professional Life: A Practical Introduction. Thousand Oaks, CA: Sage, 2005). Both the full-time and professional faculty bring their experiences to bear in courses that give students the opportunity to apply their knowledge and skills.

The capstone of our program is the Practicum project—a partnership between the student, an organization, and La Salle that requires students to apply what they’ve learned to address an actual organization’s communication needs. Our students have earned company-wide recognition, promotions, and bonuses because of the impact their practicum projects had on the organization.

Where Value Meets Values

According to a recent International Association of Business Communicators membership survey, professionals with a Master’s degree earned an average of $11,000 more annually than those with only a Bachelors degree. Earning a graduate degree is an investment of time, energy, and financial resource. Our tuition is competitive with area communication graduate programs, and the payoff is tangible. With classmates who are working professionals and strong alumni connections, La Salle gives you the chance to network and open the door to many opportunities.

We welcome you to explore our program, get to know La Salle, and choose Professional and Business Communication.



Pamela Lannutti, Ph.D.

Pamela Lannutti, Ph.D.
Associate Professor and Director

Professional and Business Communication
Department of Communication
1900 West Olney Avenue - South Campus
Philadelphia, PA 19141 USA
Phone: 215.951.1935
Fax: 215.951.5043
E-mail: lannutti95@lasalle.edu


La Salle University reserves the right to alter or change this information
at any time, without notice.

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