Connelly Library

New Resources » Two new Marketing References now available

Date Posted: September 23, 2013

Encyclopedia of Major Marketing Strategies

A continuation of Encyclopedia of Major Marketing Campaigns (2007)and (1999: REF HF5837 .E53 2000 ), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.

Encyclopedia of Emerging Markets

This business encyclopedia provides custom-written articles offering rare insight into nations with social or business activity in the process of rapid growth and industrialization, as well as highlighting key emerging industries within those economies

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