SAGE Business Researcher is designed to guide student researchers through the most important topics in business and management. It provides high-quality, timely, and accessible curriculum-oriented reports with real-world examples, analyses, and resources for further exploration. More thorough than newspaper or magazine articles and more timely than scholarly journals and reference works, SAGE Business Researcher allows students to see the issue in its proper context.
In addition to rigorous, balanced reports, SAGE Business Researcher also delivers:
Discover the secrets behind the brands recognized the world over as this insightful eight-part series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It also reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising, and marketing gurus share insights into the dos and don’ts of brand development. A BBC Production. (50 minutes each)
PolicyMap is an online data and mapping tool that enables government, commercial, non-profit and academic institutions to access data about communities and markets across the US. Use it for research, market studies, business planning, site selection, grant applications and impact analysis.
Here are some videos which show how you can use PolicyMap:
We have a trial through March 10, 2015. Give it a try!
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