Connelly Library

New Resources

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Two new Marketing References now available

Date Posted: September 23, 2013

Encyclopedia of Major Marketing Strategies

A continuation of Encyclopedia of Major Marketing Campaigns (2007)and (1999: REF HF5837 .E53 2000 ), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.

Encyclopedia of Emerging Markets

This business encyclopedia provides custom-written articles offering rare insight into nations with social or business activity in the process of rapid growth and industrialization, as well as highlighting key emerging industries within those economies





Access to NBC-Learn K-12

Date Posted: August 30, 2013

NBC Learn K-12 makes thousands of historic videos, current events, and original resources available to K-12 teachers and students, all aligned to state standards and mapped to curriculum.

NBC Learn K-12 is used by the Philadelphia School District in its classes.  Education majors now have the chance to use the same tool as is used by Philadelphia and by many other school districts throughout the country.

You can search the State Standards (found in a drop down box at the top) by subject and grade level to see correlated videos in the database.

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Scholarships, Fellowships and Loans: A Guide to Education-Related Financial Aid Programs for Students and Professionals – now online!

Date Posted: July 23, 2013

scholarships

Scholarships, Fellowships and Loans: A Guide to Education-Related Financial Aid Programs for Students and Professionals

Provides comprehensive information on sources of education-related financial aid sponsored and administered by private organizations and companies. Covers a variety of programs in all educational areas, including area and ethnic studies, business, computer science, education, liberal arts, medicine, physical sciences, theology and religion, and more. Intended for students and others interested in education funding.





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