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Social Media Management Education Program

Interested in earning graduate credit for a social media certificate? Learn more about La Salle University’s Graduate Certificate in Social and New Media. >>

We live in an age of social media. What was a nonexistent field just 10 years ago is a driving force behind business today. According to the Bureau of Labor Statistics, careers relating to social media will increase 24 percent from 2008 to 2018. Social media is not only a growing field, but it is also bringing with it tremendous job opportunity. Simply Hired reports a national average salary of $82,000 for social media marketers.

La Salle University is proud to offer a Social Media Professional Certificate and Social Media Strategist Certificate. This is a cutting-edge program, designed to teach the business applications of social media communication. This self-paced online program is convenient, practical, and affordable, with the flexibility to begin at a time that works best for you.

Students have access to the program for six months from the date of enrollment. Further access extensions may be purchased for a fee. Upon successful completion of the program, students will have access to the program for one month.

Social Media Professional Certificate

The Social Media Professional Certificate is designed for individuals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better serve current customers, and leverage social media for new customers. After completing this program, individuals will be prepared for roles such as social media specialist, digital media project manager, or online community manager.

The Social Media Professional Certificate is a standalone program, or it can be taken as a prerequisite for those students seeking to obtain the Social Media Strategist Certificate. The Social Media Professional Certificate is composed of two courses designed to help students understand social media and utilize its full potential. The Social Media Professional Certificate courses are:

Topics covered in these courses include:

Tuition for the Social Media Professional Certificate is $2,500.

Enrollments are currently being accepted by visiting the Dalton Education Web site.

Program access begins on November 15, 2013.

Social Media Strategist Certificate—COMING SPRING 2014

Social Media Strategist Certificate is the program for students seeking a greater mastery of social media strategy, organizational development, measurement, and analytics. After completing this program, individuals will be qualified for the roles of social media strategist or director of digital media. The Social Media Strategist Certificate consists of two courses:

Topics covered in these courses include:

COMING DECEMBER 2013

Upon the completion of a certificate program, students will receive a Social Media Professional or Social Media Strategist Certificate from La Salle University. This program is offered in partnership with Dalton Education, a leading provider of innovative online education. This program consists of providing students with the highest quality education through premier university partners and industry leading experts.

For more information about the Social Media Professional Certificate and to enroll, contact Dalton Education.

Toll-Free: 866.828.3310

E-mail: socialmedia@dalton-education.com

About Kevin Dean

Kevin Dean is a seasoned digital and social media strategist with more than 15 years of experience consulting with senior executives to implement consumer engagement, user experience, and online marketing initiatives. Dean has led global projects and worked with two Fortune 500 companies.

Dean is a recognized expert in the field of social media. He is a regular instructor, guest speaker, and panelist on the subject of social media at conferences around the country. Dean has been featured and quoted in trade journals and television reports on the trends and effects of social media on business.

Kevin is the author of The Social Strategy Map.

Follow Kevin Dean on Twitter: @kevinjdean.