James Talaga, Ph.D.
Professor of Marketing
Office: College Hall 304f
Dr. Talaga is Professor in the Marketing Department at La Salle University and has been a faculty member at La Salle since 1988. He is the Program Director for International Business in the School of Business. His Ph.D. in Marketing is from Temple University. He has been a Fulbright Scholar in Ukraine. His primary areas of teaching are in international marketing and in marketing strategy.
His primary research interests are in the areas of international business, services marketing, and market-based pricing. He has published more than 40 articles and papers in such journals as Management International Review, International Journal of Bank Marketing, Journal of Services Marketing, and Marketing Health Services. His most recent article (2010) was on the publication behaviors of marketing academics. He has actively been involved in the School of Business’ travel study program since its inception at La Salle, and has led groups of undergraduate students to Germany and Paris for the past eight years.
Areas of Expertise
- Business Intelligence
- Services Marketing
- Ph.D., Temple University
- MBA,Temple University
- M.A., Northern Illinois University
- B.A., University of Illinois
- International Marketing
- Marketing Strategy
“A Study of Journal Publication Patterns of Marketing Faculty,” Marketing Education Review, 2010, Fall 20#3 pp. 215-228 (with Swee-Lim Chia).
“Pricing of Police Services: Theory and Practice,” Policing: An International Journal of Police Strategies & Management 2008 31#3, pp. 380-394 (with Louis Tucci).
“Building Customer Base in Electronic Marketplaces: An Empirical Exploration of E-Tailing” target: Journal of Services Marketing, 2006 20#7 pp. 429-438 (With Pingjun Jiang).
“Marketing Publications and Cabell’s Guide” Proceedings of the Thirty-Third Annual Conference of the Northeastern Association of Business, Economics and Technology, October, 2010, State College, PA (with David Martin).
“Consumer Perceptions of Alternative Low-Price Guarantee Offers” Proceedings of the 2008 Atlantic Marketing Association Conference, Savannah, Georgia, October, 2008, pp. 47-52 (with Louis Tucci, Stephen Iaquinto).
“Marketing Faculty Productivity – An Exploratory Study of Faculty Publication Performance,” Proceedings of the 2007 Society for Marketing Advances Conference, San Antonio, November, 2007 (with Swee-Lim Chia).
“Fantasy Sports and Sports Marketing,” Proceedings of the Thirtieth Annual Conference of the Northeastern Association of Business, Economics and Technology October, 2007, State College, PA (with Christopher Orzechowski).
“Changes in the Business Core Curriculum: 1993-2005,” Proceedings of the 2007 Association of Marketing Theory and Practice Conference, Panama City, Florida, March, 2007 (with Gregory Bruce).
“Running Travel Study Courses, Or, Not Paris Again….” Proceedings of the Annual Meeting of the Association of Marketing Theory and Practice Hilton Head, South Carolina, March, 200` 6, (with Joseph Ugras).