Rita Dynan, MBA
Assistant Professor of Marketing
Office: College Hall 304D
Rita Dynan is an Assistant Professor in the Marketing Department at La Salle University. She joined the Marketing Department at La Salle in 2005. Dynan received an MBA. from La Salle, an Advanced Graduate Certificate in Economics from Pace University, and a BBA. in Marketing from the Wharton School at the University of Pennsylvania. She teaches both undergraduate and graduate Advertising and Promotion Management and New Product Development courses. She also teaches undergraduate Marketing Principles and Marketing Management.. Prior to joining La Salle, Dynan taught in the Marketing Department at Temple University for 12 years. In addition to her academic experience, she has 11 years corporate experience in financial services marketing in the banking and insurance industries. She continues work in the corporate sector through consulting projects and has consulting experience in several small business start-ups in addition to assignments at AstraZeneca Pharmaceuticals, the Wall Street Journal, and Aon Corporation.
Dynan is very active in student academic and career advising as well as internship advising. She believes students need exposure to the professional work environment before graduating and strongly recommends completion of internships while in school. To complement the work students are doing in class and in their internships, Dynan provides a practical perspective on marketing careers through a consistent program of guest speaking events. The guest speakers give students an opportunity to meet marketing professionals and learn how to apply their course content to relevant marketing careers in addition to making professional contacts before graduation.
Areas of Expertise
- New Product Development
- Advanced Graduate Certificate in Business Economics, Pace University, January, 2006
- MBA in Management, La Salle University, 1987
- BBA in Marketing, Wharton School,University of Pennsylvania, 1984
- Advertising and Promotion Management
- Marketing Principles
- New Product Development and Management
“Personal Chef Services: A Luxury for American Households,” Northeastern Association of Business, Economics and Technology, Annual Conference, State College, PA, October 2010.
“Demand for Personal Chef Services in American Households,” Eastern Economic Association, Annual Conference, Philadelphia, PA, February 2010.
“Current Explanations for the Low Savings Rate in American Households: Why Don’t Americans Save More Money?” Eastern Economic Association, Annual Conference, Boston, MA, March 2008.
“The U.S. Current Account Deficit: Opinions and Recommendations from Expert Economists,.” Eastern Economic Association, Annual Conference, Philadelphia, PA, February, 2006.