APPLIED COMMUNICATION THEORY
This course focuses on the nature and function of communication theory. It examines the role of theory in understanding communication events and explores various advanced communication theories as they apply to professional communication.
PROFESSIONAL COMMUNICATION ETHICS
This course is designed to examine and critique a range of ethical theories regarding human behavior in interpersonal, group, professional, and mediated contexts. It also is designed to give the students a number of opportunities to apply and critique those theories to a range of hypothetical and real-life situations.
This course focuses on the development and enhancement of public presentation skills. It presents theoretical background for speaking in different types of public situations, but concentrates primarily on speech preparation and skill development. Use of presentation graphics will be included.
STRATEGIES FOR PROFESSIONAL WRITING
This is an advanced writing course designed to show participants how to write the documents commonly used in business and in the professions. The course is designed to develop writing and editing skills that participants can use in their professional lives. In addition, the course provides practical instruction in how to effectively manage the writing of others.
APPLIED COMMUNICATION RESEARCH METHODS
This course introduces graduate students to qualitative and quantitative research methods, particularly the practical aspects of designing and implementing surveys, focus groups, and content analysis. The course will examine how research can be applied in professional settings.
Prerequisite: COM 600
INTERCULTURAL COMMUNICATION AND ORGANIZATIONAL LIFE
This course explores the issues that surround the notion of cultural diversity and form the basis for the study of intercultural communication. Special emphasis will be given to how culture is communicated and interpreted by persons of diverse backgrounds. Within this matrix, the course will explore a variety of communication issues pertinent to professional and organizational life.
L EADERSHIP AND INTERPERSONAL COMMUNICATION
This course focuses on the nature and function of interpersonal communication. Content incorporates advanced theories and research on interpersonal communication and their application to the practice of effective interpersonal communication in everyday and professional life.
APPROACHES TO ORGANIZATIONAL COMMUNICATION
This course provides advanced study of the theoretical and conceptual aspects of organizations and organizational communication and of their application to practice. The course explores methods for the analysis and evaluation of organizational communication networks and for the planning and development of communication intervention strategies.
APPROACHES TO PUBLIC RELATIONS
This course explores public relations as the management of communication between an organization and its various internal and external stakeholders. It examines theoretical and conceptual frameworks with an eye toward the practical application of appropriate ethics, decision-making, research analysis, design, implementation, and evaluation strategies.
COMMUNICATION CONFLICT MANAGEMENT
This course focuses on the nature and function of healthy and unhealthy communication conflict. Content incorporates theories of conflict and the application of effective conflict management techniques.
The ability to win support for ideas and motivate others to action is an essential skill for communication professionals and managers. This course will explore the persuasion process in public, organizational, and interpersonal settings. Students will develop practical skills in message design and other techniques to become ethical persuaders.
GROUP AND TEAM COMMUNICATION
This course weds theory of small group interaction with a focus on the practice of participating in groups. Emphasis is placed on factors affecting and affected by symbolic exchanges in task groups. Specific topics include group climate, group decision-making, and leading groups.
PUBLIC RELATIONS CAMPAIGNS
The course will introduce students to the process of planning and implementing public relations campaigns. Students will examine techniques for developing and managing public relations campaigns for internal and external audiences. Students will also review historic and contemporary public relations campaigns for both their effectiveness and their social implications.
STRATEGIC COMMUNICATION CONSULTING
This course will provide an introduction to the field of communication consulting. The primary aim of the course is to provide students the opportunity to explore the main aspects of communication consulting, in particular, communication strategy development. The course will focus on the key elements of communication strategy development, including determining objectives, identifying stakeholders, conducting research, crafting key messages, selecting appropriate media, branding the campaign, drafting a comprehensive work plan, and managing the overall project.
Throughout, students will be challenged to apply communication best practices to case study assignments.
COMMUNICATION TRAINING AND DEVELOPMENT
This course provides students with a theoretical and practical overview of training and development. As a complement to the study of organizational communication, students will learn how professionals identify communication needs, and then design, deliver, and assess employee learning, training, and development initiatives.
Prerequisite: COM 612
PUBLIC RELATIONS WRITING AND MEDIA RELATIONS
Public relations strategists also must understand and master the primary public relations skill—writing. This class will develop students’ public relations writing and editing skills for the media and various business segments. An emphasis will be placed on the strategic use of various communication tools.
Prerequisite: COM 613
This course is designed to prepare the student for the practicum experience. Students learn about the process of developing and carrying out the practicum, and they gain an understanding of standards and expectations that students need to meet to be successful in the practicum. Specifically, students will be challenged to identify real-world professional communication problems, and to develop a proposal for how to study that problem. At the conclusion of the course students will have a full-developed proposal for their practicum project. NOTE: Students must receive a B in this course before they are permitted to enroll in COM 626.
This course will provide students with the opportunity to integrate classroom learning with professional employment through a supervised experience at an approved placement site. The practicum stresses the development of the student through enhanced opportunities and challenges in a professional setting. Choice of practicum site and project will be developed by the student through consultation with a faculty member and with the cooperating company or institution.
Prerequisite: 30 credit hours in Professional Communication and completion of COM 600, 601, 602, 603, and 604.
TOPICS IN PROFESSIONAL DEVELOPMENT
The field of communication is rapidly changing, with new issues and technologies emerging constantly. Moreover, there are some professional communication topics that require more depth than in a traditional course, but do not warrant a full-semester course by themselves (such as crisis communication). It is assumed that the topics covered will relate to each of the tracks or be of general interest to all professional communication students. Students may repeat a module for credit as long as the topic is sufficiently different.
This graduate-level course allows students to work in a professional communication position, requiring them to link their graduate coursework with professional communication activities. Students are expected to work at least 150 hours over the course of the semester. To be permitted to enroll in the internship, students must:
- Be a M.A. student in Professional and Business Communication;
- Have a least a 3.0 GPA;
- Have completed at least 12 credits of coursework, including COM 602 (Presentation Skills) and COM 603 (Professional Writing); and
- Have permission of the graduate director.
Pamela Lannutti, Ph.D.
Associate Professor and Director
Professional and Business Communication
Department of Communication
1900 West Olney Avenue - South Campus
Philadelphia, PA 19141 USA
La Salle University reserves the right to alter or change this information
at any time, without notice.