Johnson & Johnson Business Case Competition (undergraduate)
Spring 2011 will be our 8th year sending a team of undergraduate students to compete in the annual Johnson & Johnson case competition. The business case, which has detailed accounting and marketing components, is based on a real business issue experienced by one of J&J’s subsidiaries. Students get real world experience with corporate finance decision making; an opportunity to develop communication, presentation and financial modeling skills; a great line on their resumes and an excellent talking point for career fairs and interviews; and, an invaluable opportunity to network with J&J employees.
The winning team in the March on-campus competition shares $1,000 and represents La Salle at the finals at Johnson & Johnson headquarters in April in New Brunswick, NJ.