Message from the Director
Fifty years ago, men and women practicing “international public relations” had to travel on propeller-driven planes and endure several hours’ flying time across the globe to offer their expertise to “foreign” customers. Now, the world is simply a mouse-click away, and the interaction of companies with their clients is more dynamic and more important to a firm’s survival than ever before.
It’s an exciting age for communication and for public relations. That’s one reason I am pleased to welcome students into the Master's Degree Program in Professional and Business Communication and Public Relations, a joint venture between New York College in Athens and La Salle University in Philadelphia. Athens and Greece, like Philadelphia and the United States, stand at the center of the revolutionary changes in communication that have marked the past decade. New and more efficient technologies continually reinforce the central role that communication and well-trained communication professionals are playing in the marketplace, governments, and global society.
Started in 1994, the master’s degree program at La Salle University has established its reputation for attracting bright and energetic students with professional experience they can bring to the classroom. Our courses create an interactive environment with faculty and students sharing and learning together and by association. Students of the program have worked and been promoted at prestigious national and international organizations: GlaxoSmithKline, T-Mobile, Radio Free Europe, South Africa Embassy (Czech Republic), Johnson and Johnson, IKEA, Verizon, Prudential Insurance, and Merrill Lynch, to name but a few.
Just three years ago, we expanded our program to Prague, Czech Republic. Now, with that international experience and success, we are pleased to begin a new collaboration with New York College and with you, the students of Athens. With your involvement, we can use this shared educational experience as a basis for a better understanding of our cultures and our world.
Thank you for your interest in La Salle University’s Master’s Degree Program in Professional and Business Communication and Public Relations. Please contact me if you have any questions. I look forward to seeing you in our classes.
Gerard Molyneaux, F.S.C., Ph.D.
Director, Master’s Degree Program in
Professional Communication and Public Relations/Athens