Organizations face many challenges communicating in a global economy. From executives to employees to activists, organizations must interact with a variety of key stakeholders and diverse publics. Prague is at the center of these global trends, with a growing market economy, a mature political system, and a well-developed mass media system. International public relations experts agree that these are the ingredients necessary for the development of a sophisticated public relations profession.
If awareness of this economic and political environment has led you to an interest in improving your public relations and communication skills, then La Salle University’s Master of Arts in Professional and Business Communication may be the right program for you.
This program is broad in scope and provides opportunities to explore issues that apply to your professional and personal interests. One of the program’s strengths is its practical focus. While learning theory and mastering research methods throughout the year, you will also be applying communication principles to case studies and your own real-life situations. Most of the students in the program will be working professionals or recent graduates with some background in communication, mass media, journalism, and similar fields.
This 36-credit program is designed for completion of classroom work in just over a year, with the program running from October to December. Degree completion is a practicumproject, which is an opportunity for students to apply what they have learned to their jobs in the marketplace and earn academic credit for their performances.
La Salle University faculty members stand committed to teaching excellence and bring a mix of academic preparation and professional experience to the classroom. A collaboration of educators and professionals from various nations, this faculty offers a global perspective that has viable local application.
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