APPROACHES TO STRATEGIC COMMUNICATION MANAGEMENT
This course explores the communication between an organization and its various internal and external stakeholders. It examines theoretical and conceptual frameworks with an eye toward the practical application of appropriate ethics, decision-making, research analysis, design, implementation, and evaluation strategies.
INTERCULTURAL COMMUNICATION AND ORGANIZATIONAL LIFE
This course explores the issues that surround the notion of cultural diversity and form the basis for the study of intercultural communication. Special emphasis will be given to how culture is communicated and interpreted by persons of diverse backgrounds. Within this matrix, the course will explore a variety of communication issues pertinent to professional and organizational life.
The ability to win support for ideas and motivate others to action is an essential skill for communication professionals and managers. This course will explore the persuasion process in public, organizational, and interpersonal settings. Students will develop practical skills in message design and other techniques to become ethical persuaders.
COMMUNICATION CONFLICT MANAGEMENT
This course focuses on the nature and function of healthy and unhealthy communication conflict. Content incorporates theories of conflict and the application of effective conflict management techniques.
This experiential course emphasizes the importance of feedback and self-assessment for leadership development. It includes extensive assessment of each participant’s management style and skills based on self-evaluations (using structured questionnaires) and feedback from coworkers, faculty, and other participants. Leadership development experiences emphasize time and stress management, individual and group problem solving, communication, power and influence, motivation, conflict management, empowerment, and team leadership. Each participant identifies skills he or she needs to develop and reports on efforts to develop those skills.
CRISIS COMMUNICATION MANAGEMENT
This course examines the many variables involved in crisis planning, communication and management, including the organization’s vulnerabilities, the business environment, the stakeholders, the role of the media, and the strategies best suited to maintaining or enhancing an organization’s reputation and brand. The course will examine case studies and encourage a deeper understanding of the range of crises facing organizations and of the communication strategies and tactics that can be most appropriate.
UNDERSTANDING SOCIAL MEDIA
This course will cover communication and marketing strategies in the new media landscape where traditional media (e.g. broadcast and print) and social media co-exist. We will look at the current media landscape and the opportunities as well as challenges faced by those in mass communications. Our primary focus will be understanding social media, how to build social media strategies, and how to track their effectiveness.