REQUIREMENTS FOR PART-TIME LA SALLE UNIVERSITY MARKETING INTERNSHIPS TAKEN FOR CREDIT (MKT 360, 361, 460, 461)

Overview

Marketing part-time internships are experiential, career development experiences designed for students to observe and participate in marketing-related activities in for-profit and non-profit enterprises. “For credit” internships have some special characteristics due the student’s receiving academic course credit for the experience. We know that internships vary widely, and the model we worked out with our partners over time centers on students’ opportunity to see and participate in design and implementation of marketing-related activities, and to have mentoring opportunities with their supervisors.

These requirements are:

1. Interns must spend a minimum of 170 hours on the internship—usually averaging a minimum of about 1 ½ days a week over a 14 week semester.
   
   
2. Approximately 60% of the intern’s time must be spent in supervised marketing activities such as research, marketing strategic planning, observing and possibly participating in sales presentations, meeting with vendors, working on retail sets, preparation of advertising or promotional materials and similar activities. The intern must be supervised and helped with these activities by a supervisor responsible for these activities. As the internship is a learning experience for which the student receives academic credit, the supervisor helps with this process by mentoring the intern.
   
   
3. While we expect interns to help out with relatively mundane tasks such as data entry, calling, receptions, handing out fliers and so on, these activities cannot occupy more than 40% of the intern’s time.
   
   
4. The student needs to be afforded special learning opportunities such as observing and/or participating in marketing planning meetings, client meetings, promotional events such as trade shows and other promotional events. This is a key component of the internship experience.
   
   
5. The intern’s supervisor has an initial goal setting meeting with interns and completes an end-of-internship evaluation of the intern’s performance.
   
   
6. Interns keep a weekly log of their experiences which is reviewed by the professor supervising the internship.
   
   
7. Interns write a final paper discussing their experiences, what they learned about their strengths and areas they want to development, a “marketing applications” section where they tie specific marketing concepts from their courses to their internship experiences and shadow someone on their internship who has a position the student is interested in.
   
   
8. Students must have successfully completed Marketing Management (BUS 204) and at least one upper level marketing class. Some internships require the completion of specific courses such as Personal Selling or advertising.
   
   
9. Internship sponsors who would like become more involved with the students learning experiences on the internship are welcome and encouraged to contact Dr. Jones.

Contact for additional information: Dr. David Jones, Chair, Marketing Department, La Salle University, 1900 West Olney Ave., Philadelphia, PA. 215-951-1035, jonesd@lasalle.edu.