David B. Jones
Marketing Department
La Salle University

Education:

Ph.D., Marketing, (Minor: Statistics,) Virginia Polytechnic Institute and State University, Blacksburg, VA.

MBA, Virginia Polytechnic Institute and State University

M.S., Psychology, Virginia Polytechnic Institute and State University

B.A., University of North Carolina at Chapel Hill

Areas of Expertise:

Dr. Jones specializes in marketing and related areas of consumer behavior. His research has focused on marketing strategy, promotional strategy and enhancing business communication skills. His current research centers on marketing strategies that encourage timely and appropriate help-seeking for medical and psychological service clients. He teaches graduate and undergraduate courses in marketing strategy, promotional strategy, consumer behavior and personal selling.

Professional Activities:

Dr. Jones’ work has been published in Psychology and Marketing, the Journal of Consumer Marketing, the Marketing Education Review and the Journal of College Student Development. He has also been a frequent contributor at the American Marketing Association’s National Educator’s Conferences as well as the Southern Marketing Association’s Conferences and regional academic marketing conferences. He is a consulting editor for the journal Psychology and Marketing and a member of the editorial review board of the Journal of Health Care Marketing. Dr. Jones also has taught in the University of Sheffield’s executive MBA program in Northern Greece and has been an invited speaker at Greek business conferences.

Dr. Jones has helped profit and non-profit enterprises in learning about their customers through marketing research (qualitative and quantitative), evaluation of market plans and marketing managers, and communication skills training for salespeople. His for profit clients have included Proctor and Gamble, General Signal Corporation, Carolina Telephone and Telegraph, Bell Atlantic and NYNEX, Hewlett Packard and he has conducted management training seminars for Resorts International in Atlantic City and the Philadelphia Inquirer. He also has worked with the non-profits Wellness Community-Philadelphia and The Preservation Alliance with marketing research and with developing their marketing strategies.