Analytics and Big Data
Presented by: Robert McGinley
Analytics and Big Data. These are the new terms gaining momentum in the market. How does analytics provide an organization with value? How is Big Data tied to analytics? What can be learned from these two “new” tools? And what makes analytics so appealing?
This webinar will discuss the definition of analytics and review its use in various areas. The discussion will examine the relationship between Analytics and Big Data and explore how they are used to create corporate value.
About the presenter:
Robert McGinley graduated from La Salle University in 2008 with a Bachelor of Science degree in Computer Science. He is currently employed as a Senior Software Engineer with DramaFever, an online video site for the distribution of international televised content. At DramaFever Robert’s team specializes in the development of in-house tools, including the partner’s analytics portal. These tools help build out the DramaFever brand, and provide information to the business about premium user engagements, title success and many other factors. Prior to DramaFever Robert worked for Monetate, Inc, the leading A/B and Multivariate testing firm for the IR 500. The tools Robert wrote helped firms utilize analytics to make strategic changes to their websites and to personalize user experiences. Robert believes analytics and property monitoring is the best way to make a company more competitive.