Rita Dynan, MBA

Rita Dynan is an Assistant Professor of Marketing in the School of Business at La Salle University in Philadelphia, Pa. Her teaching is focused on Undergraduate Marketing Principles, Advertising, and New Product Development and Graduate Advertising and New Product Development. Rita’s corporate marketing experience in financial services marketing provides a practical and applications oriented approach in the classroom.

Rita is committed to offering currency in her courses and consistently provides supplemental course content to each course by posting marketing and business news, research, and insights to Twitter, Tumblr and Pinterest.

Why La Salle?

I am an alumnus of La Salle and found that La Salle offered a challenging academic curriculum in a very nurturing environment.  This combination worked well for me as a student and I wanted to be a part of this kind of learning experience as a Professor.  I am honored to be a part of the faculty at La Salle and the students have made this a very rewarding career for me.

Areas of Expertise

Providing relevance and practical business application to teaching Undergraduate Marketing Principles, Advertising, and New Product Development and Graduate Advertising and New Product Development

Teaching

Undergraduate Marketing Principles

Advertising and New Product Development

Graduate Advertising and New Product Development

Education

La Salle University
M.B.A, Management

Pace University – Lubin School of Business
Advanced Graduate Certificate, Economics

University of Pennsylvania – The Wharton School
B.B.A, Marketing
Activities and Societies: American Marketing Association

Publications

Refereed Paper:

Dynan, R., 2014, “Teaching the Hierarchy of Effects Using Live Audience Polling in the Classroom”, in Proceedings of the Marketing Management Association, 2014 Fall Educators Conference, San Antonio, TX, pp. 208-213.

Published Proceedings:

Dynan, R., 2018, ”Experiential Learning in a Marketing Travel Study Course”,  in Proceedings of the International Institute of Social and Economic Sciences, 40^th International Academic Conference, Stockholm, Sweden,  p.106.

Dynan, R., 2017, “Teaching With Cases, Mini-Cases, and Vignettes”, in Proceedings of the Marketing Management Association, 2017 Fall Educators Conference, Pittsburg, PA, pp.169-170.

Dynan, R., 2016,  “Integrating a Liberal Arts Perspective into School of Busines Marketing Courses”, in Proceedings of the Northeastern Association of Business, Economics and Technology, 39^th Annual Conference, State College, PA, 2016, pp. 112-116.

Dynan, R., Stoffel, M., 2015, “American Students Become Real Creatives In A German Advertising Agency”, in Proceedings of the Marketing Management Association, 2015 Fall Educators Conference, San Juan, Puerto Rico, pp. 200-201.

Dynan, R., 2013, “Teaching Advertising Theory Using Live Audience Polling In The Classroom”, 2013,  in Proceedings of the Marketing Management Association, 2013 Fall Educators Conference, New Orleans, LA, pp.129-130.

Dynan, R., 2012, “ Using Twitter and Tumblr to Prepare Students for Careers in Marketing and Advertising”, in Proceedings of the Marketing Management Association, 2012 Fall Educators Conference, Minneapolis, MN, pp.205-206.

Dynan, R., 2010,  “Personal Chef Services: A Luxury for American Households”, in Proceedings of the Northeastern Association of Business, Economics and Technology, 33^rd Annual Conference, State College, PA, 2010, pp. 22-27.

Presentations

“An Exploratory Study of Enhancing Student’s Creative Thinking via a Multiple Framing Approach”, Academy of Business Research, Fall 2016 Conference, Atlantic City, NJ, September 2016.

“Integrative Teaching Approaches: Innovative Techniques in the Business Classroom”, Business Professor Teaching Summit, Drexel Univeristy’s Lebow College of Business, Philadelphia, May 2014.

“Demand for Personal Chef Services in American Households”, Eastern Economic Association, Annual Conference, Philadelphia, PA, February 2010.

“Current Explanations for the Low Savings Rate in American Households: Why Don’t Americans Save More Money?” Eastern Economic Association, Annual Conference, Boston, MA, March 2008.

“The U.S. Current Account Deficit: Opinions and Recommendations from Expert Economists.”  Eastern Economic Association, Annual Conference, Philadelphia, PA, February 2006.