This is the capstone course for Business majors. It takes the perspective of company’s senior management, who are tasked with building and sustaining a competitive advantage for the firm. It explores how the functions of the business are continuously shaped in response to the company’s internal and external environments. The course includes industry analysis, company and competitor assessment, approaches to strategy formulation and implementation, and business ethics.  

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

ILO Met: null

Prerequisites: senior standing