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Business Administration (Full-time)

Home > Graduate > Masters > Business Administration (Full-time)

Business Administration (Full-time)

Program Description

Accredited by the Association for the Advancement of Collegiate Schools of Business (AACSB International) and built on a tradition of educating business leaders, La Salle University’s Full-time MBA Program (FTMBA) provides students with the skills necessary to become successful business leaders in the international job market. Students with an undergraduate degree in business or a related field can complete their degree in one year. Students without a business background will be able to complete their program in four semesters (15 to 24 months).

The program welcomes students with work experience and those who enter directly after their graduation from college. Combined with challenging academics, students are immersed in an intercultural environment as a result of La Salle’s worldwide recruiting efforts. FTMBA students have the option of specializing in accounting, business systems and analytics, finance, general business administration, management, or marketing. Partial scholarships awarded on merit are available to support both American and international students. Formal work experience is not required.

Reasons to Choose Lasallian Business:

  • Earn a degree at an institution that is among five percent of the world's business schools accredited by the Association for the Advancement of Collegiate Schools of Business.
  • Join a program with a high rate of return on investment: exceptional placement rates and tuition set to allow students to receive an excellent return on their investment.
  • La Salle University's School of Business was named to The Princeton Riview's Best 294 Business Schools 2018.
  • Opportunity to travel to a foreign country  and study with faculty.
  • Engage in events sponsored by the World Affairs Council of Philadelphia and Philadelphia's International Visitors Council.
  • Career Focus: Career Development Course, Careeer Fairs, On-Campus Interview Sessions with employers, etiquette luncheon, networking events,
    Women's MBA Association, and a personal academic and career advisor. 

Elizabeth Scofield, MBA
Director
215-951-1057
scofield@lasalle.edu
www.lasalle.edu/mba

If you have any questions regarding the Full-Time MBA program, please contact: mba@lasalle.edu or visit our Website at www.lasalle.edu/ftmba.

Mission

School of Business' Mission

Experiential and engaged learning is at the heart of everything we do. We provide excellence in business education through the integration of current business concepts with diverse experiential learning opportunities.  As a Catholic Lasallian university, we are committed to the principle that all knowledge is practical and empowering, filled with the capacity to transform lives.  Anchored by a foundation which affirms the value of both liberal arts and professional studies, our students are prepared to lead engaged and fulfilling lives marked by a commitment to the common good.

Program Goals

1.  Strategic thinking through integrating discipline-specific business knowledge

2.  Leadership Skills

4.   Awareness of how the business environment influences decision-making

5.  Knowledge and skill concerning financial analysis, reporting, and markets

Student Learning Outcomes

The MBA program's learning goals are structured to advance our students skills and knowledge in the following areas:


1. Strategic thinking through integrating discipline-specific business knowledge
(a) Demonstrate the ability to integrate business disciplines to achieve strategic objectives
(b) Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets.


2. Leadership Skills
(a) Demonstrates the ability to identify and analyze current leadership style and the ability to develop and enhance leadership skills
(b) Demonstrate the ability to work effectively and collaboratively in a team.


3. Business-related oral and written communication skills
(a) Demonstrate the ability to prepare and deliver a professional presentation on a business issue
(b) Demonstrate the ability to write a clear, concise, and well-organized professional presentation of a business issue.

4. Awareness of how the business environment influences decision-making
(a) Demonstrate the ability to identify and analyze ethical and legal business dilemmas and the ability to recommend and defend appropriate solutions and strategies
(b) Demonstrate an understanding of how cultural, economic, and political factors shape the management of global business.


5. Knowledge and skill concerning financial analysis, reporting, and markets
(a) Demonstrate the ability to evaluate the financial position of for-profit organizations through the examination of financial information contained in balance sheets, income statements, cash flow statements, and footnotes, as well as information gathered from other sources (such as public filings, business news publications, and websites) in order to enable stakeholders (management, shareholders, creditors, etc.) to understand a firm’s progress in maximizing its value to stakeholders.

Program Specific Information

Business education has been part of the La Salle curriculum since its founding in 1863. The School of Business, one of three schools in the University, was established in 1955, and its MBA program began in 1976.  As a business school in a Catholic, Lasallian University, students are taught fundamental business knowledge and skills within an ethical framework which emphasizes the primacy and value of human dignity. 

Accreditation 

The Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB International,) which establishes standards designed to ensure excellence. Less than 5 percent of the world’s business schools are accredited by AACSB.  As an AACSB-accredited business school, the Dean’s office and faculty use continuous quality-improvement processes to ensure that the many offerings of the School of Business are of the highest quality. 

The Full-Time Program has One-and Two-Year Options

One-Year MBA Option: Students with an undergraduate degree in business or a related field can complete the degree in one year. Their program consists of 11 or 12 three-credit courses and two one-credit courses: Professional Development Seminar and Written Communication Skills for Business.

Two-Year MBA Option: Students who do not have a degree in business or a related field can complete the degree in 15 to 24 months. Their program consists of up to 15 three-credit courses and two one-credit courses: Professional Development Seminar and Written Communication Skills for Business.

Students who have taken one or more courses equivalent to our Foundation courses do not need 17 courses to complete the program. The Program Director provides each student with a model roster upon acceptance. The model roster lists the courses needed for the MBA for each student.

 

 

Academic Requirements

The structure of La Salle's Full-Time MBA Program is comprised of six areas: Basic Skills, Foundation, Core, Specialization, Executive Perspectives, and the Integrative Capstone. Students must complete between 34 and 47 credits to complete the MBA degree at La Salle University. The total number of credits required depends upon the student’s academic background.

Basic Skills

The Basic skills courses in the program aid students in finding their career path, improving their job search skills, and learning to prepare required documents in their future jobs. 

  • MBA 590 - Professional Development Seminar
  • MBA 592 - Written Communication Skills for Business

Foundation

The purpose of the Foundation area is to provide students with a functional knowledge of business theory in the context of decision-making and leadership skills. The following three courses (three credits each) are required but may be waived based on a student’s academic background:

  • MBA 610 - Applied Economic Analysis
  • MBA 615 - Financial Accounting: A User Focus
  • MBA 630 - Financial Markets

The Core

The following courses (three credits each) provide students with practical applications for business leaders in the areas of marketing, accounting, and financial management. Through the use of a variety of analytical, problem-solving approaches to business situations, the Core courses expose the students to both the needed depth of analyses and broad business perspectives required for operational, financial and strategic decision making.

  • MBA 690 - Creating Customers Through Effective Marketing Management
  • MBA 691  Managerial Accounting for Decision Making, Planning, and Control
  • MBA 692 - Financial Performance: Control and Measurement
  • MBA 693 - Business Analytics for Informed and Effective Decision Making

Specialization

All students select a specialization and are required to complete three 700-level courses in their specialization area. Students may select accounting, business systems and analytics, finance, management, marketing, or general business administration as their area of specialization.

Students who wish to design their own specialization select general business administration. One must choose any three courses in the 700 level of the program. This option provides the most flexibility in creating an MBA program tailored to a student's interests.

Students may elect to complete a dual-specialization as part of their MBA program. Since the variations are many, students meet with the Program Director to discuss what would be required for a dual-specialization.

Program Specializations:

  • Accounting
  • Business Systems and Analytics
  • Finance
  • General Business Administration
  • Management

Executive Perspectives

The following four courses (3 credits each) provide students with a greater understanding of what it means to lead ideas and people in an organization. Topics include assessing and developing one's leadership skills, learning how to use technology for managing the vast array of information sources available, and making appropriate decisions and understanding how the financial outlook of an organization might be effected by such decisions.

  • MBA 811 - Leadership: Theories and Skill Development
  • MBA 820 - Information Technology for Decision Making
  • MBA 830 - Financial Statement Analysis
  • MBA 840 - Frameworks For Socially Responsible Decision Making

Integrative Capstone

The following course is usually taken in the final semester of the program. This course provides the opportunity to integrate what has been learned in the Core, Specialization, and Executive Perspectives areas while adding a global perspective and the ethical dimension necessary to succeed in the global business area.

  • MBA 902 - Competitive Strategy

Course Sequence

Course Descriptions

ACC 704 Financial Accounting Theory and Current Practices

This course emphasizes the perspective of preparers of financial statements covering financial statement preparation with an emphasis on the areas of financial accounting that are problematic, including revenue recognition, expense allocation, inventories, post-employment benefits, leases, and stock options.
Prerequisite: MBA 615

Number of Credits: 3

ACC 761 Taxation for Business Planning and Investing

The course is an integration of financial theory and taxation to enable students to develop the ability to translate tax outcomes into cash flows. The course perspective is on using an understanding of taxes in the planning process, not on compliance. Students learn the framework of the current tax system, evaluate tax laws on the basis of both equity and efficiency, and learn the social policy implications of the tax system. Topics include fundamentals of tax planning, measurement of taxable income, choosing business entities, corporate and individual taxation, compensation and retirement planning, and investing and personal finance issues.

Number of Credits: 3

ACC 772 Auditing

The course is a conceptual study of the audit process with applied aspects of the discipline. It relates and compares the role and responsibility of management to that of the independent certified public accountant. It presents generally accepted auditing standards, basic audit methodology, and procedures with an emphasis on the study and evaluation of internal control. The course culminates with an in-depth analysis of the auditor's opinion.
Prerequisite: ACC 704 or equivalent.

Number of Credits: 3

ACC 780 Applied Research in Accounting

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Prerequisite: Approval of supervising professor and program director

Number of Credits: 1 to 3

ACC 782 Accounting Information and ERP Systems

This course offers an enhanced understanding of accounting information and enterprise resource planning systems, and is suitable for all MBAs. It includes hands-on experience with a traditional accounting system and with SAP, and weekly discussion of current topics, including privacy and security issues, disaster recovery, anti-fraud and audit resources, and XBRL.
Prerequisite: MBA 691 or equivalent

Number of Credits: 3

ACC 790 Special Topics in Accounting

This course will explore a topic of contemporary interest related to accounting. Topics will vary and may include Decision-Making Using Management Accounting, Applying Research Skills to Contemporary Accounting Issues; and Fraud and Forensic Accounting. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.
Prerequisite: MBA 615; other prerequisite(s) may be required depending on the topic.

Number of Credits: 3

BSA 710 Systems Analysis and Database Design

This course is about structured analysis and design methodology for complex business systems. Students become familiar and use Entity Relationship Diagrams, Data Structure Diagrams, Data Flow Diagrams, Data Dictionaries, and Process Specifications to develop Systems Specifications. These specifications are utilized as the blueprint to develop and implement relational databases, and explore the Structured Query Language (SQL) used to manipulate and operate the database.

Number of Credits: 3

Prerequisites: MBA 693

BSA 720 Data Warehousing and Data Mining

This course focuses on data warehousing and data mining in organizations. Topics covered in the course include: data warehousing and mediation techniques aimed at integrating distributed, heterogeneous data sources; data mining techniques such as rule-based learning, decision trees, association rule mining, and statistical analysis for discovery of patterns in the integrated data; and evaluation and interpretation of the mined patterns using visualization techniques.
Prerequisite: MBA 693

Number of Credits: 3

BSA 780 Applied Research in Business Systems and Analytics

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.
Prerequisite: Approval of supervising professor and program director

Number of Credits: 1 to 3

BSA 785 Business Intelligence And Knowledge Management

This course develops a basic understanding of fundamental tools and technologies used to exploit potential intelligence hidden in routinely collected data in organizations. Business intelligence topics include: identifying sources of information for business intelligence, competitor analysis, environmental scanning, and business forecasting. The course also develops the basic knowledge to convert this acquired intelligence into a set of business rules for implementation in a rule-based, knowledge-based system. Knowledge Management tools include applied artificial intelligence, knowledge acquisition and validation, knowledge representation, inferencing, and expert system building processes and tools.

Number of Credits: 3

Prerequisites: MBA 693

BSA 790 Special Topics in Business Systems and Analytics

This course is designed to introduce students to one of several areas of emerging trends and technologies in Business Systems and Analytics. Students will learn the fundamental principles and concepts of analytics in a specific business domain and implement descriptive, predictive and prescriptive analytics tools and technologies that support data, information, and knowledge management in the area of study. Course titles include, but are not limited to, Accounting Analytics, Financial Analytics, Healthcare Analytics, Human Resources (HR) Analytics, Marketing Analytics, Sports Analytics, and Supply Chain Analytics among others. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.
Prerequisite: MBA 693; other prerequisite(s) may be required depending on the topic.

Number of Credits: 3

FIN 746 Enterprise Risk Management

The course examines the risk management process as applied to the whole range of risks to which a corporation is exposed: financial, insurable, operational, and business. It focuses on risk in general and how multiple sources of risk can be addressed with strategies that integrate risk management and capital management. Specific topics include hedging, insurance, post-loss investment, contingent capital, finite risk reinsurance, and insurance-linked securities. Emphasized throughout the course is that managing risk effectively is essential to corporate value, success, and survival.

Number of Credits: 3

Prerequisites: MBA 692

FIN 748 Financial Instruments and Markets

This course provides an examination of modern financial markets. Specifically, we discuss the largest financial intermediaries including commercial banks, finance companies, securities firms, investment banks, mutual funds and hedge funds with a focus on balance sheet structures, regulation, and current issues and trends. We also examine various financial instruments, derivatives, and off-balance sheet activities that are useful from a risk-management perspective within the industry.
Prerequisite: FIN 692

Number of Credits: 3

FIN 765 Global Financial Management

Current developments in global financial markets and instruments from the perspective of firm management. Topics include an overview of foreign security markets, trends in foreign exchange risk management, and the impact of international debt on multinational firms.
Prerequisite: MBA 692

Number of Credits: 3

FIN 780 Applied Research in Finance

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.
Prerequisite: Approval of supervising professor and program director

Number of Credits: 1 to 3

FIN 783 Financial Analysis Seminar

This seminar covers the breadth of material included in the Chartered Financial Analyst (CFA I) exam. It includes CFA I mock exams and students are encouraged to sit for Level I of the CFA exam at the end of the course.
Prerequisites: MBA692, MBA830, FIN764 and a minimum graduate GPA of 3.5 or permission of the instructor.

Number of Credits: 3

FIN 790 Special Topics in Finance

These courses will explore topics of contemporary interest. Course titles include, but are not limited to Trends in Employee Benefit Planning, and Speculative Market Analysis, among others. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.
Prerequisite: MBA692

Number of Credits: 3

MBA 590: Professional Development Seminar

This course focuses on career development and building a “Professional Skills Portfolio.” The initial orientation toward building a resume and developing strategies to obtain a job provides the basis of continued career planning and professional growth. This course is offered in conjunction with MBA 811.

MBA 591 Optional Travel Study

This course is an online course that examines various macro-environmental factors (e.g., politics, social/culture, environment, law, economics, and technology) that impact strategic decisions involving management, marketing, and other aspects of business in the global marketplace. It includes a one-week travel component to the country chosen for the semester.

Number of Credits: 1

MBA 592: Written Communication Skills for Business

Students will learn to plan, draft, revise, and edit documents (such as letters, memos, e-mails, executive summaries, proposals, and reports) required of them as professionals in a business environment.

Number of credits: 1

MBA 610 Applied Economic Analysis

This course is designed to teach the principles of both micro and macro economics and to help the students understand the economic events that shape the world, markets and businesses. The course develops students' abilities to interpret how businesses form and operate under various market situations. Topics such as supply and demand, elasticity, relevant cost definition and relationships, profit optimization, market characteristics and long-run profitability implications, resource costing, and global market competitive responses are studied. The course further examines the role and activities of the various economic sectors consisting of households, businesses, and governments, and how those actions impact the state of the economy. The roles of government and the Federal Reserve are evaluated and their impact examined.  Topics such as Gross Domestic Product, economic growth, inflation, unemployment, fiscal policy, monetary policy, banking, international trade, and exchange rates are studied

MBA 615 Financial Accounting: A User Focus

This course is an introductory study of financial accounting. It includes the study of basic accounting language and concepts, recording financial transactions, preparation and interpretation of financial statements, accounting methods, business decisions, inventory valuations, and methods of obtaining capital.

Number of Credits: 3

MBA 630 Financial Markets

This course serves as an introduction to the financial system and its relationship to the financing of domestic and international business activity. Financial market components and phenomena such as financial instruments, institutions, flow of funds, market efficiency, interest rate determination and term structure, exchange rates, and the balance of payments are analyzed. The governmental impact on financial markets, manifested through monetary and fiscal policy and regulation, is also covered. An introduction is given to the concept of financial asset valuation and the time value of money. The emphasis is on the significance of these elements for conducting the financial affairs of businesses.

Number of Credits: 3

MBA 690 Creating Customers Through Effective Marketing Management

The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer, and competitive analysis; (2) segmentation, targeting, and positioning; (3) product development, pricing, promotion, and distribution; and (4) marketing strategy and planning.

Number of Credits: 3

MBA 691 Managerial Accounting for Decision Making, Planning, and Control

This course focuses on the firm’s management accounting system as its primary information system. It examines the problems of cost measurement, planning, coordination, control, and performance evaluation. It explores how accounting systems address business problems and evolve in response to the changing economic environment. The course will relate ethical and global issues to managerial accounting topics. The students will explore and analyze “real world” data and apply their gained knowledge to contemporary managerial accounting problems and cases.

Number of Credits: 3

Prerequisites: MBA 615

MBA 692 Financial Performance: Control and Measurement

This is a survey course focusing on how managers can construct a decision-making process focusing on maximizing the value of the firm. Because the majority of financial decisions require an estimate of future events, considerable time will be spent investigating how to achieve the above objectives, subject to the constraints of an uncertain future. Outside readings, case studies, and text material will be used to integrate current financial theory with pragmatic financial decision making. A working knowledge of the basic concepts in finance, accounting, and statistics is assumed. The use of an electronic spreadsheet is needed for homework assignments and case analysis.

Number of Credits: 3

Prerequisites: MBA 615, MBA 630, and Completion of MBA Math (if not waived).

MBA 693 Business Analytics for Informed and Effective Decision Making

This course introduces students to the growing field of business analytics. Business analytics is the use of data, information technology, statistical analysis, and quantitative methods and models to support effective organizational problem solving and informed decision making. The course includes methods, tools, and techniques for summarizing and visualizing historical data, which is relevant to descriptive analytics – the use of data to find out what has happened in the past or is currently happening; methods, tools, and techniques for extracting information from existing data in order to determine patterns, which is relevant to predictive analytics – the use of data to find out what will happen in the future; and methods, tools, and techniques for optimization, which is relevant to prescriptive analytics - the use of data to determine the best course of action in the future.

Number of Credits: 3

Prerequisites: Completion of online Math Assessment (if not waived).

MBA 811 Leadership: Theories and Skill Development

3 credits

This course reviews major leadership theories including trait theory, behavioral theories, contingency models, expectancy theory, path goal theory, transformational leadership, and servant leadership. The course also covers a series of in-depth exercises that address leadership skills including individual decision making, team decision making, nominal group technique, problem framing, negotiation, and managing organizational change. Students are expected to complete a written exam and a series of five short analytical papers.

 

MBA 820 Information Technology for Decision-Making

This course is about the manager's responsibilities for problem solving and decision making, and those areas in which information technology can be used to gain the insight needed to support selection of decision alternatives. Students learn about the role of data, information, and knowledge in managerial problem solving and decision making. Transactional processing and database management systems (DBMS) are used to store, manage, and retrieve data in organizations. Decision support system (DSS) tools and technologies (such as natural language programming and influence diagramming) are used to organize data into information for decision analytics. Expert systems (ES) are used to synthesize information into knowledge for knowledge management. Students are required to use DBMS, DSS and ES software packages in a hands-on environment.

Number of Credits: 3

MBA 830 Financial Statement Analysis

This course integrates the areas of finance and accounting and is designed to provide students with the ability to analyze financial statements, understand the incentives of companies to "manage" earnings through their choices of accounting methods, understand the limitations to the usefulness of financial statements, and understand the value of financial statements in decision-making from the perspective of investors, creditors and management.

Number of Credits: 3

Prerequisites: MBA 692

MBA 840 Frameworks for Socially Responsible Decision Making

This course is designed to explore the complex ethical, legal, cultural, political, social, and economic issues confronting individuals, groups, and organizations. We will use various models and theories to develop critical thinking and problem-solving skills to address the issues of a diverse set of organizational stakeholders.

Number of Credits: 3

Prerequisites: All required foundation courses

MGT 730 Nonprofit Management

This course provides an examination of the management, operations and governance principles and practices of nonprofits in the United States. A large part of this examination focuses on a comparison of and contrast with the for-profit sector as students seek to burst myths, find commonalities, and identify practices from each sector that, if shared, could make both sectors stronger.

Number of Credits: 3

MGT 732 (Pending Approval) Managing Effective Teams

Teams have become part of the landscape in most organizations. This course will explore the factors involved in creating and maintaining high performance teams. It will look at issues of teamwork, virtual teams, group dynamics, and problems in developing effective teams, and will provide frameworks and tools for improving team performance. It will discuss both being an effective team member and team leader.
Prerequisite: MBA 810

Number of Credits: 3

MGT 736 Designing Effective Organizational Structures

This course examines various factors that managers should consider when structuring (or restructuring) their organizations, including employees' skill levels and engagement, as well as the organization's size, external environment, competitive strategy, international expansion, technologies, and alliances with other organizations. It also explores the impact that managers' own values and preferences have on the creation of control systems and structures, and on employees' reactions to them. Case assignments require students to apply what they have learned to improve organizational functioning.

Number of Credits: 3

MGT 739 Managing Cultural Diversity in the Workplace

This course is designed to teach students how to manage the growing multicultural workforce in the United States. Students will be exposed to the basic concepts and issues of intercultural communication and cross-cultural relations; explore the challenges that managing cultural diversity presents to organizations and individuals associated with them; gain awareness of the issues related to ethnocentrism, racism, sexism, and ageism; develop an understanding and appreciation for people from Hispanic and Asian cultures; discuss current techniques used in cultural analysis; and read and evaluate research in the field of cultural diversity.

Number of Credits: 3

MGT 742 Organizational Communication

The course examines organizational communication theories and applications, including issues of organizational climate, the information environment, public communication, and strategies for the development of appropriate communication systems. The course includes student analysis of specific workplace communication networks.

Number of Credits: 3

MGT 743 Entrepreneurship

The course looks at fundamental capitalism from its basic unit of new business formation. Special challenges in sensing opportunity, risk evaluation and control, pressure vs. gratification, professional and personal support systems, confidence, and judgment are studied in cases and lectures. Basic capital formation and deployment, growth planning, and self-employed career development are emphasized in a management context.
Prerequisite: MBA 630

Number of Credits: 3

MGT 744 Power and Influence

This course is designed to provide a realistic understanding of individual and organizational power issues. It will help students to produce constructive outcomes for themselves and their organizations. The assignments are designed to help make sense of personal and organizational experiences and will provide additional insight into a student's power orientation and personal influence strategies. The course will be delivered through lectures, in-person and online discussions, collaborative online learning events, and in-person experiential learning.

Number of Credits: 3

MGT 752 Managerial Skills Laboratory

This course provides an opportunity for self-assessment and improvement of the skills critical to an effective manager. The design of the course promotes interaction between students and active participation in classroom activities. The objective is to learn conceptual versatility and behavioral techniques that can be practiced in the laboratory setting then applied in a work situation. The course schedule for the Skills Lab is over 4 days (two full weekends) plus a Friday evening follow-up session, and full participation is required. Because of this compressed time frame, there is no hybrid or other online component to this course
Prerequisite: MBA 810

Number of Credits: 3

MGT 760 Human Resource Management

This survey course provides an overview of the major areas of human resource management, including HR strategy and planning, EEO laws, job analysis and competency models, recruiting, selection, training, performance appraisal and management, job design, compensation, benefits, and labor relations. The focus is on both the line manager's and the human resource professional's role in creating a culture that attracts, rewards, and retains the talent necessary to ensure a business' success.

Number of Credits: 3

MGT 765 Irrational Decision Making

This course will examine research from behavioral economics, psychology, marketing, and other disciplines to examine the many forces that lead managers to systematically make irrational decisions in business. Students will examine a variety of factors that lead to making irrational decisions including, but not limited to, relativity, anchors, zero cost, arousal, ownership, and diagnosis bias. Students will hunt for instances of irrational decision making in their workplace, the general world of business, and daily life. They will use the frameworks provided in the course to diagnose the causes of these irrational decisions and recommend how they can be reduced or eliminated.

Number of Credits: 3

MGT 769 Human Resource Development

This course reviews a variety of approaches to developing human resources in organizations. There is special emphasis on needs analysis as well as on the design, delivery, and evaluation of training programs or development initiatives. The role of performance and behavioral feedback in development is also discussed. The course includes hands-on experience in the design of training programs or development initiatives. Students may also examine special topics (for example, Web-based training, coaching, expatriate training, or executive development).

Number of Credits: 3

MGT 780 Applied Research in Management and Leadership

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.
Prerequisite: Approval of supervising professor and program director

Number of Credits: 1 to 3

MGT 790 Special Topics in Management and Leadership

This course will explore a topic of contemporary interest related to management and leadership. Topics will vary and may include Performance Management: Challenges, Trends, and Controversies; Conflict and Negotiations; What Every Business Student Should Know about Workplace Rights and Responsibilities; and Managing by Design. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.
Prerequisite(s) may be required depending on the topic.

Number of Credits: 3

MKT 720 Advanced Digital Marketing Strategies

This course provides students with the most up-to-date and comprehensive overview of major digital marketing channels and platforms – Search Engine, Digital Display, Video, Mobile, and Social Media. It will teach students how to conceptualize and integrate digital marketing into a firm’s overall marketing efforts. Students will complete the course with in-depth knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation, and students will also learn how to measure digital marketing efforts and calculate Return on Investment.

Number of Credits: 3

Prerequisites: MBA 690

MKT 730 Strategic Marketing Intelligence

This course introduces today's most valuable marketing research and analytics methods and tools and offers a best-practice methodology for successful implementation. Hands on projects and case studies provide students an opportunity to apply the marketing research and analytics techniques for solving key problems ranging from product development, segmentation, pricing, campaign management, brand valuation, and digital marketing strategy.
Prerequisite: MBA 690

Number of Credits: 3

MKT 732 Consumer Behavior

The course examines the social, cultural, psychological, and economic influences on consumer behavior. It looks at the applications of behavioral science principles to the development of marketing strategies.
Prerequisite: MBA 690

Number of Credits: 3

MKT 734 Advertising and Promotion Management

The course focuses on the study and practical application of the analysis, planning, control, and decision-making activities involved in the promotional process. Topics include objective setting, budgeting, persuasion and attitude change, copy and media decisions, sales promotion programs, and the evaluation of marketing effectiveness.
Prerequisite: MBA 690

Number of Credits: 3

MKT 739 International Marketing

This course offers a managerial view of the marketing function as it applies to the international field, describing and exploring the complexities, problems, and opportunities of worldwide marketing.
Prerequisite: MBA 690

Number of Credits: 3

MKT 780 Applied Research in Marketing

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.
Prerequisite: Approval of supervising professor and program director

Number of Credits: 1 to 3

MKT 790 Special Topics in Marketing

This course will explore a topic of contemporary interest related to Marketing. Topics will vary and may include Product Innovation and Design Thinking, Services Marketing, Sales Management and Leadership, and Travel Study. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic. Prerequisite: MBA 690; other prerequisite(s) may be required depending on the topic

Number of Credits: 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Degree or Certificate Earned

M.B.A.

Number of Courses Required for Program Completion

The Program requires students to complet 13 to 17 courses.

Number of Credits Required for Program Completion

The number of credits required for Program Completion is 35-47.

GPA Required for Program Completion

The GPA Required for Program Completion is 3.0

Program Contact Information

Program Contact Information

Full-Time MBA Program

Founders' Hall Room 233

MBA@lasalle.edu

215.951.1057

 

 

 

Staff Contact Information

Staff Contact Information

Elizabeth Scofield, MBA

Director 

215.951.1913

scofield@lasalle.edu

Eileen O'Donnell

Administrative Assistant

215.951 1057

odonnelle@lasalle.edu

 

 

Faculty

Dean: MarySheila McDonald, J.D.
Associate Dean: Patrick O’Brien, MHRM
Director, Full-time MBA Programs: Elizabeth Scofield, MBA
Professors: Ambrose, Barenbaum, Borkowski, Buch, Jiang, Tavana, Schubert, Van Buskirk
Associate Professors:  Cooper, Lafond, Szabat, Ugras
Assistant Professor: Radetskiy, DiPietro
Dean Emeritus & Adjunct Instructor: Bruce

Adjunct Instructors: Mallon, O'Brien, Schwab, Walters

Course Descriptions

ACC 704 - Financial Accounting Theory and Current Practices

This course emphasizes the perspective of preparers of financial statements covering financial statement preparation with an emphasis on the areas of financial accounting that are problematic, including revenue recognition, expense allocation, inventories, post-employment benefits, leases, and stock options.

Number of Credits: 3

Prerequisites: MBA 615

ACC 761 - Taxation for Business Planning and Investing

The course is an integration of financial theory and taxation to enable students to develop the ability to translate tax outcomes into cash flows. The course perspective is on using an understanding of taxes in the planning process, not on compliance. Students learn the framework of the current tax system, evaluate tax laws on the basis of both equity and efficiency, and learn the social policy implications of the tax system. Topics include fundamentals of tax planning, measurement of taxable income, choosing business entities, corporate and individual taxation, compensation and retirement planning, and investing and personal finance issues.

Number of Credits: 3

ACC 772 - Auditing

The course is a conceptual study of the audit process with applied aspects of the discipline. It relates and compares the role and responsibility of management to that of the independent certified public accountant. It presents generally accepted auditing standards, basic audit methodology, and procedures with an emphasis on the study and evaluation of internal control. The course culminates with an in-depth analysis of the auditor's opinion.

Number of Credits: 3

Prerequisites: ACC 704 or equivalent.

ACC 780 - Applied Research in Accounting

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Number of Credits: 1 to 3

Prerequisites: Approval of supervising professor and program director

ACC 782 - Accounting Information and ERP Systems

This course offers an enhanced understanding of accounting information and enterprise resource planning systems, and is suitable for all MBAs. It includes hands-on experience with a traditional accounting system and with SAP, and weekly discussion of current topics, including privacy and security issues, disaster recovery, anti-fraud and audit resources, and XBRL.

Number of Credits: 3

Prerequisites: MBA 691 or equivalent

ACC 790 - Special Topics in Accounting

This course will explore a topic of contemporary interest related to accounting. Topics will vary and may include Decision-Making Using Management Accounting, Applying Research Skills to Contemporary Accounting Issues; and Fraud and Forensic Accounting. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.

Number of Credits: 3

Prerequisites: MBA 615; other prerequisite(s) may be required depending on the topic.

BSA 700 - Business Applications Programming

This course is designed to introduce students to the principles of business application programming for business analytics using selected high-level languages such as R, Python, and Hadoop. Emphasis is placed on identifying the capabilities and limitations of statistical computing languages for big data. Students will learn skills and techniques to solve big data problems through a series of steps that involve identification of problems, design of the solution logic, formal representation of program specifications, and implementation.  The focus is on accessing data from multiple sources, manipulating different types of programming objects, performing character manipulation, and generating reports. Students will design and develop several computer programs throughout the term. 

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Online, Hybrid

Prerequisites: MBA 693

BSA 710 - Systems Analysis and Database Design

This course is about structured analysis and design methodology for complex business systems. Students become familiar and use Entity Relationship Diagrams, Data Structure Diagrams, Data Flow Diagrams, Data Dictionaries, and Process Specifications to develop Systems Specifications. These specifications are utilized as the blueprint to develop and implement relational databases, and explore the Structured Query Language (SQL) used to manipulate and operate the database.

Number of Credits: 3

Prerequisites: MBA 693

BSA 720 - Data Warehousing and Data Mining

This course focuses on data warehousing and data mining in organizations. Topics covered in the course include: data warehousing and mediation techniques aimed at integrating distributed, heterogeneous data sources; data mining techniques such as rule-based learning, decision trees, association rule mining, and statistical analysis for discovery of patterns in the integrated data; and evaluation and interpretation of the mined patterns using visualization techniques.

Number of Credits: 3

Prerequisites: MBA 693

BSA 780 - Applied Research in Business Systems and Analytics

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Number of Credits: 1 to 3

Prerequisites: Approval of supervising professor and program director

BSA 785 - Business Intelligence And Knowledge Management

This course develops a basic understanding of fundamental tools and technologies used to exploit potential intelligence hidden in routinely collected data in organizations. Business intelligence topics include: identifying sources of information for business intelligence, competitor analysis, environmental scanning, and business forecasting. The course also develops the basic knowledge to convert this acquired intelligence into a set of business rules for implementation in a rule-based, knowledge-based system. Knowledge Management tools include applied artificial intelligence, knowledge acquisition and validation, knowledge representation, inferencing, and expert system building processes and tools.

Number of Credits: 3

Prerequisites: MBA 693

BSA 790 - Special Topics in Business Systems and Analytics

This course is designed to introduce students to one of several areas of emerging trends and technologies in Business Systems and Analytics. Students will learn the fundamental principles and concepts of analytics in a specific business domain and implement descriptive, predictive and prescriptive analytics tools and technologies that support data, information, and knowledge management in the area of study. Course titles include, but are not limited to, Accounting Analytics, Financial Analytics, Healthcare Analytics, Human Resources (HR) Analytics, Marketing Analytics, Sports Analytics, and Supply Chain Analytics among others. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.

Number of Credits: 3

Prerequisites: MBA 693; other prerequisite(s) may be required depending on the topic.

FIN 746 - Enterprise Risk Management

The course examines the risk management process as applied to the whole range of risks to which a corporation is exposed: financial, insurable, operational, and business. It focuses on risk in general and how multiple sources of risk can be addressed with strategies that integrate risk management and capital management. Specific topics include hedging, insurance, post-loss investment, contingent capital, finite risk reinsurance, and insurance-linked securities. Emphasized throughout the course is that managing risk effectively is essential to corporate value, success, and survival.

Number of Credits: 3

Prerequisites: MBA 692

FIN 748 - Financial Instruments and Markets

This course provides an examination of modern financial markets. Specifically, we discuss the largest financial intermediaries including commercial banks, finance companies, securities firms, investment banks, mutual funds and hedge funds with a focus on balance sheet structures, regulation, and current issues and trends. We also examine various financial instruments, derivatives, and off-balance sheet activities that are useful from a risk-management perspective within the industry.

Number of Credits: 3

Prerequisites: FIN 692

FIN 765 - Global Financial Management

Current developments in global financial markets and instruments from the perspective of firm management. Topics include an overview of foreign security markets, trends in foreign exchange risk management, and the impact of international debt on multinational firms.

Number of Credits: 3

Prerequisites: MBA 692

FIN 780 - Applied Research in Finance

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Number of Credits: 1 to 3

Prerequisites: Approval of supervising professor and program director

FIN 783 - Financial Analysis Seminar

This seminar covers the breadth of material included in the Chartered Financial Analyst (CFA I) exam. It includes CFA I mock exams and students are encouraged to sit for Level I of the CFA exam at the end of the course.

Number of Credits: 3

Prerequisites: MBA692, MBA830, FIN764 and a minimum graduate GPA of 3.5 or permission of the instructor.

FIN 790 - Special Topics in Finance

These courses will explore topics of contemporary interest. Course titles include, but are not limited to Trends in Employee Benefit Planning, and Speculative Market Analysis, among others. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.

Number of Credits: 3

Prerequisites: MBA 692

MBA 590 - Professional Development Seminar

This course focuses on career development and building a "Professional Skills Portfolio." The initial orientation toward building a resume and developing strategies to obtain a job provides the basis of continued career planning and professional growth. This course is offered in conjunction with MBA 811.

Number of Credits: 1

MBA 592 - Written Communication Skills for Business

Students will learn to plan, draft, revise, and edit documents (such as letters, memos, e-mails, executive summaries, proposals, and reports) required of them as professionals in a business environment

Number of Credits: 1

MBA 610 - Applied Economic Analysis

This course is designed to teach the principles of both micro and macro economics and to help the students understand the economic events that shape the world, markets and businesses. The course develops students' abilities to interpret how businesses form and operate under various market situations. Topics such as supply and demand, elasticity, relevant cost definition and relationships, profit optimization, market characteristics and long-run profitability implications, resource costing, and global market competitive responses are studied. The course further examines the role and activities of the various economic sectors consisting of households, businesses, and governments, and how those actions impact the state of the economy. The roles of government and the Federal Reserve are evaluated and their impact examined.  Topics such as Gross Domestic Product, economic growth, inflation, unemployment, fiscal policy, monetary policy, banking, international trade, and exchange rates are studied.

Number of Credits: 3

MBA 615 - Financial Accounting: A User Focus

This course is an introductory study of financial accounting. It includes the study of basic accounting language and concepts, recording financial transactions, preparation and interpretation of financial statements, accounting methods, business decisions, inventory valuations, and methods of obtaining capital.

Number of Credits: 3

MBA 630 - Financial Markets

This course serves as an introduction to the financial system and its relationship to the financing of domestic and international business activity. Financial market components and phenomena such as financial instruments, institutions, flow of funds, market efficiency, interest rate determination and term structure, exchange rates, and the balance of payments are analyzed. The governmental impact on financial markets, manifested through monetary and fiscal policy and regulation, is also covered. An introduction is given to the concept of financial asset valuation and the time value of money. The emphasis is on the significance of these elements for conducting the financial affairs of businesses.

Number of Credits: 3

MBA 690 - Creating Customers Through Effective Marketing Management

The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer, and competitive analysis; (2) segmentation, targeting, and positioning; (3) product development, pricing, promotion, and distribution; and (4) marketing strategy and planning.

Number of Credits: 3

MBA 691 - Managerial Accounting for Decision Making, Planning, and Control

This course focuses on the firm’s management accounting system as its primary information system. It examines the problems of cost measurement, planning, coordination, control, and performance evaluation. It explores how accounting systems address business problems and evolve in response to the changing economic environment. The course will relate ethical and global issues to managerial accounting topics. The students will explore and analyze “real world” data and apply their gained knowledge to contemporary managerial accounting problems and cases.

Number of Credits: 3

Prerequisites: MBA 615

MBA 692 - Financial Performance: Control and Measurement

This is a survey course focusing on how managers can construct a decision-making process focusing on maximizing the value of the firm. Because the majority of financial decisions require an estimate of future events, considerable time will be spent investigating how to achieve the above objectives, subject to the constraints of an uncertain future. Outside readings, case studies, and text material will be used to integrate current financial theory with pragmatic financial decision making. A working knowledge of the basic concepts in finance, accounting, and statistics is assumed. The use of an electronic spreadsheet is needed for homework assignments and case analysis.

Number of Credits: 3

Prerequisites: MBA 615, MBA 630, and Completion of MBA Math (if not waived).

MBA 693 - Business Analytics for Informed and Effective Decision Making

This course introduces students to the growing field of business analytics. Business analytics is the use of data, information technology, statistical analysis, and quantitative methods and models to support effective organizational problem solving and informed decision making. The course includes methods, tools, and techniques for summarizing and visualizing historical data, which is relevant to descriptive analytics – the use of data to find out what has happened in the past or is currently happening; methods, tools, and techniques for extracting information from existing data in order to determine patterns, which is relevant to predictive analytics – the use of data to find out what will happen in the future; and methods, tools, and techniques for optimization, which is relevant to prescriptive analytics - the use of data to determine the best course of action in the future.

Number of Credits: 3

Prerequisites: Completion of online Math Assessment (if not waived).

MBA 810 - Developing Your Leadership Skills

This experiential course emphasizes the importance of feedback and self- assessment for leadership development. It includes extensive assessment of each participant's management style and skills based on self-evaluations (using structured questionnaires, decision making exercises, and role plays) and feedback from coworkers, faculty, and other participants. It includes a full day assessment workshop. Leadership development experiences emphasize time and stress management, individual and group problem-solving, communication, power and influence, motivation, conflict management, empowerment, and team leadership. Each participant identifies skills he or she needs to develop and reports on efforts to develop those skills.

Number of Credits: 3

MBA 811 - Leadership: Theories and Skill Development

This course reviews major leadership theories including trait theory, behavioral theories, contingency models, expectancy theory, path goal theory, transformational leadership, and servant leadership. The course also covers a series of in-depth exercises that address leadership skills including individual decision making, team decision making, nominal group technique, problem framing, negotiation, and managing organizational change. Students are expected to complete a written exam and a series of five short analytical papers.

Number of Credits: 3

MBA 820 - Information Technology for Decision-Making

This course is about the manager's responsibilities for problem solving and decision making, and those areas in which information technology can be used to gain the insight needed to support selection of decision alternatives. Students learn about the role of data, information, and knowledge in managerial problem solving and decision making. Transactional processing and database management systems (DBMS) are used to store, manage, and retrieve data in organizations. Decision support system (DSS) tools and technologies (such as natural language programming and influence diagramming) are used to organize data into information for decision analytics. Expert systems (ES) are used to synthesize information into knowledge for knowledge management. Students are required to use DBMS, DSS and ES software packages in a hands-on environment.

Number of Credits: 3

MBA 830 - Financial Statement Analysis

This course integrates the areas of finance and accounting and is designed to provide students with the ability to analyze financial statements, understand the incentives of companies to "manage" earnings through their choices of accounting methods, understand the limitations to the usefulness of financial statements, and understand the value of financial statements in decision-making from the perspective of investors, creditors and management.

Number of Credits: 3

Prerequisites: MBA 692

MBA 840 - Frameworks for Socially Responsible Decision Making

This course is designed to explore the complex ethical, legal, cultural, political, social, and economic issues confronting individuals, groups, and organizations. We will use various models and theories to develop critical thinking and problem-solving skills to address the issues of a diverse set of organizational stakeholders.

Number of Credits: 3

Prerequisites: All required foundation courses

MGT 730 - Nonprofit Management

This course provides an examination of the management, operations and governance principles and practices of nonprofits in the United States. A large part of this examination focuses on a comparison of and contrast with the for-profit sector as students seek to burst myths, find commonalities, and identify practices from each sector that, if shared, could make both sectors stronger.

Number of Credits: 3

MGT 732 (Pending Approval) - Managing Effective Teams

Teams have become part of the landscape in most organizations. This course will explore the factors involved in creating and maintaining high performance teams. It will look at issues of teamwork, virtual teams, group dynamics, and problems in developing effective teams, and will provide frameworks and tools for improving team performance. It will discuss both being an effective team member and team leader.

Number of Credits: 3

Prerequisites: MBA 810

MGT 736 - Designing Effective Organizational Structures

This course examines various factors that managers should consider when structuring (or restructuring) their organizations, including employees' skill levels and engagement, as well as the organization's size, external environment, competitive strategy, international expansion, technologies, and alliances with other organizations. It also explores the impact that managers' own values and preferences have on the creation of control systems and structures, and on employees' reactions to them. Case assignments require students to apply what they have learned to improve organizational functioning.

Number of Credits: 3

MGT 739 - Managing Cultural Diversity in the Workplace

This course is designed to teach students how to manage the growing multicultural workforce in the United States. Students will be exposed to the basic concepts and issues of intercultural communication and cross-cultural relations; explore the challenges that managing cultural diversity presents to organizations and individuals associated with them; gain awareness of the issues related to ethnocentrism, racism, sexism, and ageism; develop an understanding and appreciation for people from Hispanic and Asian cultures; discuss current techniques used in cultural analysis; and read and evaluate research in the field of cultural diversity.

Number of Credits: 3

MGT 742 - Organizational Communication

The course examines organizational communication theories and applications, including issues of organizational climate, the information environment, public communication, and strategies for the development of appropriate communication systems. The course includes student analysis of specific workplace communication networks.

Number of Credits: 3

MGT 743 - Entrepreneurship

The course looks at fundamental capitalism from its basic unit of new business formation. Special challenges in sensing opportunity, risk evaluation and control, pressure vs. gratification, professional and personal support systems, confidence, and judgment are studied in cases and lectures. Basic capital formation and deployment, growth planning, and self-employed career development are emphasized in a management context.

Number of Credits: 3

Prerequisites: MBA 630

MGT 744 - Power and Influence

This course is designed to provide a realistic understanding of individual and organizational power issues. It will help students to produce constructive outcomes for themselves and their organizations. The assignments are designed to help make sense of personal and organizational experiences and will provide additional insight into a student's power orientation and personal influence strategies. The course will be delivered through lectures, in-person and online discussions, collaborative online learning events, and in-person experiential learning.

Number of Credits: 3

MGT 752 - Managerial Skills Laboratory

This course provides an opportunity for self-assessment and improvement of the skills critical to an effective manager. The design of the course promotes interaction between students and active participation in classroom activities. The objective is to learn conceptual versatility and behavioral techniques that can be practiced in the laboratory setting then applied in a work situation. The course schedule for the Skills Lab is over 4 days (two full weekends) plus a Friday evening follow-up session, and full participation is required. Because of this compressed time frame, there is no hybrid or other online component to this course.

Number of Credits: 3

Prerequisites: MBA 810

MGT 760 - Human Resource Management

This survey course provides an overview of the major areas of human resource management, including HR strategy and planning, EEO laws, job analysis and competency models, recruiting, selection, training, performance appraisal and management, job design, compensation, benefits, and labor relations. The focus is on both the line manager's and the human resource professional's role in creating a culture that attracts, rewards, and retains the talent necessary to ensure a business' success.

Number of Credits: 3

MGT 765 - Irrational Decision Making

This course will examine research from behavioral economics, psychology, marketing, and other disciplines to examine the many forces that lead managers to systematically make irrational decisions in business. Students will examine a variety of factors that lead to making irrational decisions including, but not limited to, relativity, anchors, zero cost, arousal, ownership, and diagnosis bias. Students will hunt for instances of irrational decision making in their workplace, the general world of business, and daily life. They will use the frameworks provided in the course to diagnose the causes of these irrational decisions and recommend how they can be reduced or eliminated.

Number of Credits: 3

MGT 769 - Human Resource Development

This course reviews a variety of approaches to developing human resources in organizations. There is special emphasis on needs analysis as well as on the design, delivery, and evaluation of training programs or development initiatives. The role of performance and behavioral feedback in development is also discussed. The course includes hands-on experience in the design of training programs or development initiatives. Students may also examine special topics (for example, Web-based training, coaching, expatriate training, or executive development).

Number of Credits: 3

MGT 780 - Applied Research in Management and Leadership

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Number of Credits: 1 to 3

Prerequisites: Approval of supervising professor and program director

MGT 790 - Special Topics in Management and Leadership

This course will explore a topic of contemporary interest related to management and leadership. Topics will vary and may include Performance Management: Challenges, Trends, and Controversies; Conflict and Negotiations; What Every Business Student Should Know about Workplace Rights and Responsibilities; and Managing by Design. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.

Number of Credits: 3

Prerequisites: May be required depending on the topic.

MKT 720 - Advanced Digital Marketing Strategies

This course provides students with the most up-to-date and comprehensive overview of major digital marketing channels and platforms – Search Engine, Digital Display, Video, Mobile, and Social Media. It will teach students how to conceptualize and integrate digital marketing into a firm’s overall marketing efforts. Students will complete the course with in-depth knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation, and students will also learn how to measure digital marketing efforts and calculate Return on Investment.

Number of Credits: 3

Prerequisites: MBA 690

MKT 730 - Strategic Marketing Intelligence

This course introduces today's most valuable marketing research and analytics methods and tools and offers a best-practice methodology for successful implementation. Hands on projects and case studies provide students an opportunity to apply the marketing research and analytics techniques for solving key problems ranging from product development, segmentation, pricing, campaign management, brand valuation, and digital marketing strategy.

Number of Credits: 3

Prerequisites: MBA 690

MKT 732 - Consumer Behavior

The course examines the social, cultural, psychological, and economic influences on consumer behavior. It looks at the applications of behavioral science principles to the development of marketing strategies.

Number of Credits: 3

Prerequisites: MBA 690

MKT 734 - Advertising and Promotion Management

The course focuses on the study and practical application of the analysis, planning, control, and decision-making activities involved in the promotional process. Topics include objective setting, budgeting, persuasion and attitude change, copy and media decisions, sales promotion programs, and the evaluation of marketing effectiveness.

Number of Credits: 3

Prerequisites: MBA 690

MKT 739 - International Marketing

This course offers a managerial view of the marketing function as it applies to the international field, describing and exploring the complexities, problems, and opportunities of worldwide marketing.

Number of Credits: 3

Prerequisites: MBA 690

MKT 780 - Applied Research in Marketing

This customized course provides students with a unique opportunity to integrate their academic work with a wide range of professional studies including but not limited to independent studies, research projects, or internships.

Number of Credits: 1 to 3

Prerequisites: Approval of supervising professor and program director

MKT 790 - Special Topics in Marketing

This course will explore a topic of contemporary interest related to Marketing. Topics will vary and may include Product Innovation and Design Thinking, Services Marketing, Sales Management and Leadership, and Travel Study. Because the topic of this course will change, it can be repeated for additional credit when taken as a different topic.

Number of Credits: 3

Prerequisites: MBA 690; other prerequisite(s) may be required depending on the topic