Instructional Technology Management

Program Description

The future of learning is online or on a screen or device. Learning and training organizations require managerial leadership that can devise and implement enterprise solutions. Learning executives, instructional architects, and designers occupy many roles within a company. They assess performance goals; develop learning objectives; design instructional materials; deliver curriculum in classrooms, online, and in blended environments; and use new and ever-evolving technologies to reduce costs. These are the people who are responsible for the ongoing training and development required to develop human talent and increase profitability.

La Salle’s M.S. in Instructional Technology Management (ITM) program combines theory, hands-on design experience, and management skills to provide learners with a theoretical and intellectual foundation of instructional design principles, methods, and techniques. ITM is focused on adult learning theories and methods in the context of the corporate, organizational and institutional training environment. This program provides opportunities to design, build, and implement multimedia and online projects for e-learning, mobile learning, blended, ubiquitous learning in corporate, government, or educational settings. It also equips the learner with the leadership skills necessary to provide the vision, strategies, and solutions needed to create and sustain a learning culture. The outcomes of this program are designed to support learning leaders in the context of a virtual global workforce.

Graduate education at La Salle emphasizes students’ ability to apply universals and specifics to actual situations, to distinguish relationships, to analyze critically, to rearrange component ideas into new wholes, and to make judgments based on external criteria. The M.S. in ITM is offered through the College of Professional and Continuing Studies because it is a field that attracts people of many backgrounds and experiences, as well as those who are looking to enter into a new field. The field of instructional technology supports La Salle’s mission that education should be useful and of service by placing individuals in positions in corporations where they will have the means to develop an educated, able, as well as productive national and international workforce.

The ITM program uses an online experiential learning model integrating technologies and replicating the types of learning that graduates of the program in their respective fields will use in the workplace. Learners will take courses incorporating the latest learning technologies. This approach strengthens teamwork, communication, and professional bonding. The entire curriculum “walks the walk” and uses the ADDIE model as a base for each course and evaluation.

La Salle’s ITM is unique and highly regarded internationally for its focus on the 21st century workplace learning and leadership, providing learners with access to state-of-the-art multimedia video and audio integration opportunities in the Communication Department’s production studios and media arts laboratories as well as offering expertise regarding management and leadership development. In addition, highly successful professionals experienced in working in multi-national corporations teach courses that provide learners with real insight into the field. 

The strength of the program is its emphasis on practical and authentic learning assessment and application, built on a strong foundation in which students learn by hands-on experience.

If you have any questions regarding the Instructional Technology Management program, please contact:



Consistent with Lasallian values, the Mission of the Instructional Technology Management M.S. program is to provide an excellent scholar practitioner education in instruction, design, and technologies to serve corporations, organizations, institutions and government.


Consistent with Lasallian values, the Mission of the Instructional Technology Management certificate program is to provide an introduction to training and learning using instruction, design and technologies to serve corporations, organizations, institutions and government.

Program Goals


  1. Prepare educational leaders to integrate the adult learning theories to design and apply evidence-based learning science to facilitate and assess learners,
  2. Prepare students to evaluate and integrate instructional technologies in diverse settings.
  3. Prepare students to apply best practices in developing instructional materials using technology.
  4. Prepare students for the professional workforce.

Student Learning Outcomes


  1. Conduct analyses to identify organizational needs and/or opportunities for performance and learning improvement.
  2. Use adult learning theories to address learners’ needs and to design appropriate instructional technology
  3. Evaluate performance and learning interventions and solutions.
  4. Design and assess interventions consistent with ethical standards and practices in the field
  5. Assess and evaluate techniques used in instructional design materials.

Program Specific Information


Capstone Project

ITM 700, the capstone course, provides learners with a chance to integrate the principles of instructional design that they have learned over the course of two years with real life, industry specific instructional design problems.  Using guest lecturers from various regional industries, learners analyze a problem and work together to come up with a plausible training solution. Either through interning or through collaborative discussions with those in the field, learners select a training problem of interest to them and complete an instructional design process, whereby they assess the situation, develop a strategic plan, design the type of training, and begin implementation of the training. Additionally, the capstone is taught entirely online so that learners may have flexibility in their schedules to intern at a corporate office. As an online course, the capstone itself is a basis for learners to consider new ideas in online learning and discover for themselves what works and what does not work. The online guest speakers, as well as the readings and discussions, offer learners a chance to explore critical topics in the field that may impact the design of their projects.


Academic Requirements

Master's Program

La Salle’s M.S. in Instructional Technology Management (ITM) program follows the traditional academic calendar at La Salle. The typical length of the semester is 15 weeks. A full-time graduate student carries a minimum of 6 semester credit hours. Some courses may require more hours per week in some areas of instruction. All courses are three credits, online courses that will meet both synchronously (optional) and asynchronously. Students will be required to participate in chat sessions and/or discussion boards, which will take the place of classroom meetings and may be frequented by students depending on their personal schedules. The fall and spring terms are 15 weeks, and the summer sessions are 12 weeks.

In order to earn the degree, students must successfully complete all 12 ITM courses for a total of 36 credits in the program. Once an applicant is accepted into the program and registers for his or her first course, a maximum of seven years will be allowed for the successful completion of the program. Only in extreme circumstances will a leave of absence be granted. When a leave of absence is granted, it will not exceed a maximum of one year, and the period of leave granted will not count toward the maximum seven years permitted to complete the program. All students must complete the program with a minimum GPA of 3.0 or above.

Course Sequence

  • ITM 600 - Principles of Instructional Design
  • ITM 605 - The Adult as Learner
  • ITM 615 - Web Design, Usability, and Visual Literacy
  • ITM 620/COM 675 - Professional Media Production
  • ITM 625 - E-Learning in the Corporate Environment
  • ITM 635 - Evaluation and Assessment of Learning Programs
  • ITM 630 - Client Communications and Consulting
  • ITM 645 - Training a Global Workforce
  • ITM 610/CIS 615 - Project Management
  • ITM 640 - E-Collaboration for Instructional Technology
  • ITM 650/MBA 810 - Self-Assessment for Leadership
  • ITM 700 - Capstone Project

Method of Graduate Instruction/Nature of Research Requirements

Courses are scheduled online to allow learners the flexibility of fulfilling their employment or other obligations. Course syllabi specify methods for each course in the program.

Certificate Program in Instructional Technology Management

Research shows that the field of e-learning is growing and many new professionals will be needed in the future. The certificate in ITM provides the opportunity for graduates to prepare for many roles within an organization; assessing performance goals, developing learning objectives, designing instructional materials, delivering curriculum in classrooms, online or in blended environments, and using new and ever-evolving technologies to improve human performance and reduce costs.

The certificate requires half number of credits and courses required for the M.S. in ITM (therefore, 18 credit hours/6 courses). Just like the M.S. in ITM, the ITM Certificate program combines theory, hands-on design experience, and management skills to provide learners with a theoretical and intellectual foundation of instructional design principles, methods and techniques. It provides an understanding of adult learning theories and the training to evaluate software, applications, programs, and methods in the context of the corporate training environment. This program provides opportunities to design, build, and implement multimedia and online projects for e-learning in corporate, government, or educational settings with an understanding of assessment and evaluation techniques. This program will also equip the learner with the leadership skills necessary to provide the vision, strategies, and solutions needed to create and sustain a learning culture. This certificate program is designed in the same context as the M.S. in ITM degree and is essential in the global corporate, organizational, or government training environments.

The ITM graduate certificate program provides an entry vehicle for those who want to further their education in ITM, but may not be ready to pursue the M.S. degree.

The certificate includes six courses:

  • ITM 600 - Principles of Instructional Design
    ITM 605 - The Adult as Learner
  • ITM 610 - Project Management
  • ITM 615 - Web Design, Usability, and Visual Literacy

The other three ITM courses are elective requirements and can include any ITM course, except ITM 700, which is the M.S. Capstone project.

The tuition and fees for the ITM Certificate program are the same tuition and fees for the M.S. in ITM program.

Course Sequence

Fall 1

ITM 605

ITM 600

Spring 2

ITM 610

ITM 615

Summer 2

ITM 620

ITM 645

Fall 2

ITM 625

ITM 630

Spring 2

ITM 635

ITM 640

Summer 2

ITM 652

ITM 700

Degree or Certificate Earned


Number of Courses Required for Program Completion


Number of Credits Required for Program Completion


GPA Required for Program Completion


Program Contact Information


Holroyd 123

(215) 951-1136


Staff Contact Information

Margaret McCoey

Program Director

Holroyd 123

(215) 951-1136


Program Director, Margaret McCoey

Associate Professor: Ugras

Lecturers:   Defelice, Ellis, Georgo, Lombardozzi, McManus, Smith

Course Descriptions

ITM 600 - Principles of Instructional Design

Overwhelmingly, corporations are interested in managers of learning and training with strong backgrounds in principles of instructional design, and they want their employees to be able to tie learning outcomes to productivity rates and product growth. This course will begin with instructional design's background in developmental psychology and will cover several working instructional theories, such as the Dick and Carey, ISD,RPD, and the ADDIE models, as well as cognitive, social, behavioral, and constructivist learning theories as they apply.

ITM 605 - The Adult as Learner

This course focuses on adult learners as they exist in the workforce. Using a scholar practitioner approach, learners will design curriculum for adults and practice teaching techniques to engage adult learners. Tracing the history of adult developmental psychology, this course addresses the wide range of adult-learner audiences that an organization might have to provide training for, including top management, support personnel, and potential customers.

ITM 615 - Web Design, Usability, and Visual Literacy

This course is a survey course intended to provide learners with generalized knowledge of Web design, aspects of visual literacy, and usability as well as accessibility concerns. With more online learning opportunities, and customized learning built into Learning Management Systems, this course will provide learners with an understanding of usability principles to be able to communicate with Web designers and build their own pages. Knowledge of file structure and types, images, tables, and use of industry-standard software, such as Dreamweaver, will be covered. Learners will gain basic knowledge of HTML in order to develop learning programs online. This course will discuss how visual media is used to convey messages, both in print and online, and the differences inherent in them. Learners will finish the course with ample practice in production, selection, and use of visual imagery, associated software, and file types.

ITM 620 - Professional Media Production

This course presents current audio and video practices and technologies used in corporate and institutional communications. Learners will implement these pre-production, production, and post-production practices in developing messages for corporate and institutional audiences. Learners will gain a general understanding of script-writing, lighting, audio, and editing tools used in media production to enable them to best communicate with professional videographers and audio technicians.

ITM 625 - Developing and Teaching in Online Distance Education

ITM 630 - Client Communications and Consulting

This course provides learners with the skills needed to effectively communicate with clients, including those of large and small corporations, working with global partners and widespread teams. Drawing on real-world case studies, students will learn how to do a comprehensive needs analysis for any potential client, the art of persuasion, and how to satisfy a client despite budget and methodology restrictions.

ITM 635 - Evaluation and Assessment of Learning Programs

Assessment and evaluation of curriculum, multimedia, and programs developed for learning are constantly tied to corporate performance outcomes and, ultimately, pay and profits. This course covers criterion-based formative and summative evaluations of learning products and curriculum. Learners will use real-life examples to create a job analysis or program by conducting focus groups, developing criterion-based instruments, analyzing the findings, and presenting suggestions for improvements. Learners compare and contrast many of the evaluation theories currently used in the workplace and develop a functional training and performance evaluation model of their own.

ITM 640 - E-Collaboration for Instructional Technology

This course provides an overview of electronic collaboration processes, design, issues, and applications. This course will consider the usage of electronic collaboration tools both for instructional design and as courseware. Students critique these different types of tools, which include electronic mail, intranets, portals, online communities, Web blogs, dashboards, conferencing, forums, meeting rooms, learning management, calendars, social media, workflow, and knowledge management.

ITM 700 - Capstone

Students use the capstone to select a real-life, industry-specific instructional challenge. Then they execute the instructional design process, conduct a needs assessment, develop a strategic plan, design a prototype of the training, implement the training, and evaluate the results. They may work in collaboration with or intern at a specific company or organization to gain experience in the field.

Number of Credits: 3