Digital Arts and Multimedia Design (DArt)

Program Description

The Digital Arts (DArt) program challenges students to wed their creativity to a variety of technical and professional skills in order to make thoughtful and effective computer-generated imagery. It prepares students for exciting and dynamic careers in any business which has visual communication needs, no matter what the size or focus of the business. Students emerge from the DArt program able to produce graphic design, web design, 2-D and 3-D animation, and audio and interactive design. They gain the aptitude to deal confidently with emerging technologies, such as augmented and virtual reality design.

Our program offers:

  • A strong foundation in visual design
  • A series of courses to introduce and then deepen a student's technical skills in areas such as animation and web design
  • Some computer science coding skills to create more versatile websites
  • Independent study courses in areas of student interest
  • Seminars in which students interact with professionals working in the field
  • Opportunities to cultivate a professional work ethic, including how to work as part of a creative team and to deal with client needs
  • Small classes and accessible faculty advisers and mentors
  • Prospects to interact with real-life clients in select internships and to develop a work portfolio before graduating
  • Close contacts with an engaged and successful alumni
  • Fully equipped labs in which to learn in community with your fellow students

Why take this major?

Studying DArt at La Salle means that you will be given ample opportunity to:

  • understand what makes good visual design
  • find your own personal aesthetic
  • learn when and how to employ the right technology to generate the intended visual effect
  • be aware of the implications of visual design on your audience and on society in general
  • gain the professional skills necessary to work as a team with fellow designers and to address the needs of a client.

Our alumni take on the following roles in the workplace, singly or as part of a team:

  • Graphic Designer
  • Web Designer/Developer
  • Interactive Designer
  • Creative Strategist
  • Digital Marketing or Ecommerce Team Member/Analyst
  • User Interface/User Experience Designer/Developer
  • Software Developer
  • Animators or Videographers
  • Media Producer or Director
  • Front End Developer/Engineer
  • Presentation Specialist
  • Data Management Coordinator
  • Founder/Owner of Design Businesses
  • Digital Artists/Instructors of Digital Art

They have found employment at: Comcast, Forbes, Vanguard, Independence Blue Cross, Kaiser Permanente, Trellist Marketing and Technology, American Basketball Association/Philly Spirit, Disney ABC Television Group, Anthropologie, Live Nation Entertainment, Think Brownstone, and Digitability.

Student Learning Outcomes

  • Identify and apply design principles to the creation of visual design solutions.
  • Identify and employ the most appropriate visual media for a specific context, purpose and audience
  • Demonstrate proficiency in a range of technologies used in the Digital Arts & Multimedia Design discipline
  • Create a portfolio of work of use in gaining admission to the Digital Arts & Multimedia Design market, or to graduate school
  • Demonstrate an understanding of the legal and ethical principles of contemporary visual communication in the ever-changing technological world
  • Apply effective project planning and management to set and achieve goals

Program Contact Information

Susan Dixon

Chair, Art Department

Hayman Hall, room 126

(215) 951-1163

Degree Earned

B.A.

Number of Courses Required for Graduation

Major: 18

Total: 38-40

Number of Credits Required for Graduation

Major: 45

Total: 120

GPA Required for Graduation

Major: 2.0

Cumulative: 2.0

Progress Chart

Level One - Core Courses

12 courses and 2 modules required

Universal Required Courses (4 Courses)

Students must complete the following 4 courses.

ILO 8.1: Written Communication

ENG 110 - College Writing I: Persuasion

ILO 5.1: Information Literacy

ENG 210 - College Writing II: Research

ILO 1.1: Understanding Diverse Perspectives

FYS 130 - First-Year Academic Seminar **

NOTE. The following students use Level 2 Capstone Experience in Major instead of FYS 130: Honors, BUSCA, Core-to-Core, Transfer, and Non-Traditional/Evening.

ILO 2.1: Reflective Thinking and Valuing

REL 100 - Religion Matters

Elective Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs.

ILO 3.1a: Scientific Reasoning

Choose course within ILO

ILO 3.1b: Quantitative Reasoning

Choose course within ILO

ILO 6.1: Technological Competency

Choose course within ILO

ILO 8.1a/12.1: Oral Communication/ Collaborative Engagement

Choose course within ILO

Distinct Discipline Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs. Each course must be from a different discipline. (A "discipline" is represented by the 3- or 4-letter prefix attached to each course.)

ILO 4.1: Critical Analysis and Reasoning

Choose course within ILO

ILO 9.1: Creative and Artistic Expression

Choose course within ILO

ILO 10.1: Ethical Understanding and Reasoning

Choose course within ILO

ILO 11.1: Cultural and Global Awareness and Sensitivity

Choose course within ILO

Universal Required Modules (2 Courses)

Students must complete the following 2 non-credit modules.
The Modules are not required for Transfer Students, Core-to-Core Students, or BUSCA Students. BUSCA students are required to take modules if/when they pursue a bachelor’s degree.

ILO 7.1a

Health Literacy Module

ILO 7.1b

Financial Literacy Module

Major Requirements

Major requirements include 4 Level Two ILO requirements, fulfilled through the major.

Students in this major must complete 38-40 courses in total in order to graduate. 18 courses will be from this major program.

Level Two (4 Courses)

Students must complete 1 course/learning experience in each of the 4 commitments.

ILO 2.2: Broader Identity (Capstone Course/Experience)

Fulfilled within major

Choose one ILO from 3.2a, 3.2b, 4.2, 5.2, 6.2, 7.2a, or 7.2b: Expanded Literacies

Fulfilled within major

ILO 8.2b: Effective Expression (Writing-Intensive Course)

Fulfilled within major

Choose on ILO from 10.2, 11.2, or 12.2: Active Responsibility

Fulfilled within major

All Other Required Courses

Required for all 3 Tracks

DART/ART 102 - Basic Design

CSC 240 - Database Management

DART 210 - Intro to Animation

DART 230 - Intro to Web Design & Development

DART 280/281/282 - Seminar (1 cr each)

DART 330 - Advanced Web Design & Development

DART 340 - Web Scripting

DART 480 - Senior Project Management (2 cr)

DART 481 - Senior Portfolio (1 cr)

Concentrations

Track 1: Creative & Multimedia Design

Required for Track 1 (4 courses or 12 credits):

  • DART 202/ART 202 - Visual Communication
  • DART 215/ART 215 - Color Theory
  • DART 220 - Intro to Digital Audio
  • DART 310 - Advanced Animation

Electives for Track 1 (3 courses or 9 credits):

  • DART 268/ART 268 - Intro to Digital Photo
  • BUS 100 - Business Perspectives
  • DART 300 - Digital Figure Drawing
  • DART 301 - Typography
  • DART 309 - Digital Storytelling
  • DART 320 - Advanced Digital Audio
  • DART 370-379 Special Topics
  • DART 461, 462 - Internship I, II
Track 2: Electronic Publishing

Required for Track 2 (2 courses or 6 credits):

  • ENG 310 - Editing and Publishing
  • ENG 410 - Publication Design

Electives for Track 2 (5 courses or 15 credits):

  • COM 203 - Media Writing
  • COM 302 - Broadcast Journalism
  • COM 357 - Public Relations Writing
  • DART 461, 462 - Internship I, II
  • ENG 303 - Writing for Business
  • ENG 308 - Legal Writing
  • ENG 402- Topics in Creative & Professional Writing II
Track 3: Technical Development

Required for Track 3 (2 courses or 6 credits):

  • CSC 230 - Programming Concepts and User Interfaces
  • CSIT 220 - Data Communication Networks

Electives for Track 3 (5 courses or 15 credits):

  • CSC 280 - Object Programing
  • CSIT 320 - Lans and Network Administration
  • CSIT 321 - Client Support
  • DART 320 - Advanced Digital Audio
  • DART 461, 462 - Internship I, II

Free Electives

In addition to the requirements listed above, students must take enough courses to the fulfill graduation credit requirements for their School and major.

Dual Major Requirements

39 credits

Dual Majors in DArt take 6 fewer credits than is required for the major. These 6 credits will be determined in consultation with the Program Director or Adviser.

Minor Requirements

The minor in Digital Arts & Multimedia Design requires 18 credits or 6 courses:

  • DART 102/ART 102
  • DART 202/ART 202
  • DART 210
  • DART 230
  • Choice of 2: DART 215/ART 215, BUS 100, BUS 204, CSC 230, CSC 240, CSIT 220, DART 220, DART 301, DART 309, DART 310, DART 320, DART 330, DART 370-379, ENG 310, ENG 410, MKT 302, MKT 305

FALL SPRING
Track 1  

DART 102

DART 220

DART 280

DART 215

DART 210

DART 220

DART 310

DART 281

DART 230

CSC 240

ELECTIVE 1

DART 330

ELECTIVE 2

DART 282

DART 340

ELECTIVE 3

DART 480

DART 481

Track 2  

DART 102

ELECTIVE 1

DART 280

DART 210

ELECTIVE 2

CSC 240

ELECTIVE 3

DART 281

DART 230

ENG 310

ELECTIVE 4

DART 330

ENG 410

DART 340

ELECTIVE 5

DART 480

DART 481

Track 3  

DART 102

ELECTIVE 1

DART 280

DART 210

CSIT 220

ELECTIVE 2

 

CSC 230

ELECTIVE 3

DART 281

DART 230

CSC 240

DART 330

ELECTIVE 4

DART 340

ELECTIVE 5

DART 480

DART 481

 

Course Descriptions

DART 102 - Basic Design (Cross Listed with ART 102)

Students learn the fundamental design principles and techniques associated with creating and modifying digital images, and how to prepare these images for viewing on screen and in print. Both raster (paint) and vector (draw) type graphics will be studied, using appropriate software applications.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

DART 202 - Visual Communication (Cross Listed with ART 202)

An overview of issues related to the history and theory of images and their cultural function. Digital images and their effectiveness are assessed and analyzed. Students apply this knowledge to the creation of their own visual projects. Emphasis will be on the interactive potential of images in the digital media and on devising strategies to create dynamic interactive images.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 210 - Intro to Animation

An introduction to the basic principles and techniques of planning, designing, and creating multimedia content for computer-generated animations. Students learn various currently available animation software.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 215 - Color Theory (Cross Listed with ART 215)

This course is an introduction to color models, color interaction, and the human perception of color. Color in both subtractive (pigmented) and additive (electronic) environments are addressed. Theoretical knowledge will be reinforced by practical exercises in various media.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 220 - Intro to Digital Audio

An introduction to the concepts and tools used in digital audio production, including recording, composing, editing, processing, and mixing. Empasis is on the integral role of sound in multimedia production.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face, Online

DART 230 - Intro to Web Design and Development

Focus on preparation, design, development, and maintenance of Web documents. Creating, revising, editing and critiquing Web sites using 'hard code' and applications-based layout and editing, and the use of style sheets. Emphasis on site architecture and mastery of Web authoring tools, including Web document deployment and debugging.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

ILO Met: ILO 6.1 - Technological Competency

DART 268 - Introduction to Digital Photography (Cross Listed with ART 268)

This is a course that introduces basic concepts, techniques and terminology in digital photography such as how sharpness and exposure effect images and the way they are perceived by viewers. Getting images from camera to computer, to print and/or web, and using software such as Adobe Photoshop will be covered.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

DART 280, 281, 282 - Digital Arts Seminar I, II, III

A forum for listening to professionals present current issues, research, and trends in digital arts & multimedia design, and for learning about and discussing one's place in the profession. Each semester is 1 credit.

Number of Credits: 1

When Offered: Spring

How Offered: Face-to-Face

DART 283 - Drawing in the Digital Studio (Cross Listed with ART 283)

An introductory drawing course which merges traditional drawing techniques and digital media applications and processes.  While students acquire experience in art and technology, observational skills will be cultivated, promoting new ways of seeing and thinking.  Rendering drawings from still life, students will be introduced to the fundamentals of drawing using line, form, value, and space in developing original compositions.  Students will learn how to critique drawings and receive criticism and advice from fellow students and the instructor. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

DART 300 - Digital Figure Drawing

Traditional drawing concepts and exercises are applied using an electronic drawing tablet and computer software. While basic elements of drawing will be reviewed, the course foces on drawing the figure. Classical through contemporary figure painting and drawing will be studied as a means of exploring concepts and personal style.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102 or permission of instructor

DART 301 - Typography

This course relates the basic skills of manipulating type to create meaningful communication. Emphasis on the formal, compositional, and communicative aspects of type. Students will develop typographic designs for static, motion, and internet graphics.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 305 - Narrative Illustration

This course explores the theories and methods of how to illustrate narrative. Students study the cultural interpretations and history of narrative illustration. They create computer generated images (CGI) on tablet monitors, using a pressure sensitive stylus and digital software. Lectures and demonstrations lay the groundwork for each course project, concluded by class critiques.  Critiques are an instrumental part of the course, aiding in the development of the visual language and furthering the understanding of constructive evaluation.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 215/ART 215

DART 309 - Digital Storytelling

An introduction to the basic concepts of artistic video production including storyboarding, audio recording, and non-linear editing.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 310 - Advanced Animation

Builds on topics related in DArt 210, advancing knowledge and application of animation techniques.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 210

DART 320 - Advanced Digital Audio

Builds on skills introduced in DART 220, advancing knowledge and application of digital audio technology.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face, Online

Prerequisites: DART 220

DART 330 - Advanced Web Design and Development

Focus on methods to blend graphics, design, content, and multimedia components into a single digital medium; methods for merging these components; advanced and emerging technologies involving digital authoring, including advanced layout and multimedia designs, and current technology trends including server-side; the impact of emerging technologies on digital media designs.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 230

DART 340 - Web Scripting

This course is an introduction to basic programming concepts: variables, arrays, control structures (ifs and loops), and functions, as well as an introduction to basic interface concepts such as forms, elements, events, etc. Use of these concepts in the creation of dynamic and interactive documents for the Internet. The course is mainly client-side scripting, in particular JavaScript, but may also include some server-side scripting and XML.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: DART 230

DART 461, 462 - Internship I, II

This experience is normally part-time, paid or non-paid employment in a cooperating site to provide practical experience in the discipline. Working under professional supervision for 10 to 15 hours per week, students learn how to apply their education to the everyday demands of the world of work. Students will meet regularly with a faculty member and will be required to reflect on the relationship between their course work and their internship experience.

Number of Credits: 3 each

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Restrictions: GPA of 2.75 overall; junior or senior standing; approval of DArt Internship Coordinator

DART 480 - Senior Project Management Seminar

Seniors plan, manage, and complete a digital media project. They collaborate, develop, and manage a project budget, maintain a time line, and participate in group exercises.

Number of Credits: 2

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 330

Corequisites: DART 481

DART 481 - Senior Portfolio

Each student will design and develop an individual portfolio showcasing the creative work he or she developed and the techniques used to achieve them. The portfolio will be presented to a faculty panel for evaluation.

Number of Credits: 1

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 330

Corequisites: DART 480