Digital Arts (DArt)

Program Description

The Digital Arts (DArt) program challenges students to wed their creativity to a variety of technical and professional skills in order to make thoughtful and effective computer-generated imagery. It prepares students for exciting and dynamic careers in any business that has visual communication needs, no matter what the size or focus of the business.

Students emerge from the DArt program able to produce graphic design, web design, 2-D and 3-D animation, and audio and interactive design. They gain the aptitude to deal confidently with emerging technologies, such as augmented and virtual reality design.

Our program offers:

  • A strong foundation in visual design;
  • A series of courses to introduce and then deepen a student's technical skills in areas such as animation and web design;
  • Coding skills to create more versatile websites;
  • Seminars in which students interact with professionals working in the field;
  • Opportunities to cultivate a professional work ethic, including how to work as part of a creative team and to deal with client needs;
  • Small classes and accessible faculty advisers and mentors;
  • Prospects to interact with real-life clients in select internships and to develop a work portfolio before graduating;
  • Close contacts with an engaged and successful alumni;
  • Fully equipped labs in which to learn in community with your fellow students.

Why take this major?

Studying DArt at La Salle means that you will be given ample opportunity to:

  • Understand what makes good visual design;
  • Find your own personal aesthetic;
  • Learn when and how to match the correct technology to generate the intended visual effect;
  • Be aware of the implications of visual design on your audience and on society in general;
  • Gain the professional skills necessary to work as a team with fellow designers, and to address the needs of a client.

Our alumni take on the following roles in the workplace, singly or as part of a team:

  • Graphic Designer
  • Animator
  • Video Editor
  • Digital Media Producer
  • Illustrator and Comic Artist
  • UI/UX Designer
  • Interactive Designer
  • Front-end Web Developer
  • Creative Strategist
  • Data Management Coordinator
  • Founder/Owner of Design Business

They have found employment at: Comcast, Forbes, Vanguard, Independence Blue Cross, Kaiser Permanente, Trellist Marketing and Technology, American Basketball Association/Philly Spirit, Disney ABC Television Group, Anthropologie, Live Nation Entertainment, Think Brownstone, and Digitability.

Student Learning Outcomes

  • Demonstrate proficiency in a range of digital arts tools and technologies, including creative applications and programming. 
  • Articulate the legal and ethical principles that influence the digital arts.
  • Demonstrate an understanding of historical and contemporary arts and culture through digital arts projects.
  • Create digital arts solutions using established and emerging techniques appropriate to specific contexts, purposes and audiences.
  • Employ project management and professional best practices to set and achieve digital arts goals. 

Program Contact Information

Marianne Dainton, Chair 

dainton@lasalle.edu

Main Office number: (215) 951-1844

Degree Earned

B.A.

Number of Courses Required for Graduation

Major: 18

Total: 38-40

Number of Credits Required for Graduation

Major: 45

Total: 120

GPA Required for Graduation

Major: 2.0

Cumulative: 2.0

Progress Chart

Level One - Core Courses

12 courses and 2 modules required

Universal Required Courses (4 Courses)

Students must complete the following 4 courses.

ILO 8.1: Written Communication

ENG 110 - College Writing I: Persuasion

ILO 5.1: Information Literacy

ENG 210 - College Writing II: Research

ILO 1.1: Understanding Diverse Perspectives

FYS 130 - First-Year Academic Seminar **

NOTE. The following students use Level 2 Capstone Experience in Major instead of FYS 130: Honors, BUSCA, Core-to-Core, Transfer, and Non-Traditional/Evening.

ILO 2.1: Reflective Thinking and Valuing

REL 100 - Religion Matters

Elective Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs.

ILO 3.1a: Scientific Reasoning

Choose course within ILO

ILO 3.1b: Quantitative Reasoning

Choose course within ILO

ILO 6.1: Technological Competency

Choose course within ILO

ILO 8.1a/12.1: Oral Communication/ Collaborative Engagement

Choose course within ILO

Distinct Discipline Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs. Each course must be from a different discipline. (A "discipline" is represented by the 3- or 4-letter prefix attached to each course.)

ILO 4.1: Critical Analysis and Reasoning

Choose course within ILO

ILO 9.1: Creative and Artistic Expression

ARTH 150

ILO 10.1: Ethical Understanding and Reasoning

Choose course within ILO

ILO 11.1: Cultural and Global Awareness and Sensitivity

Choose course within ILO

Universal Required Modules (2 Courses)

Students must complete the following 2 non-credit modules.
The Modules are not required for Transfer Students, Core-to-Core Students, or BUSCA Students. BUSCA students are required to take modules if/when they pursue a bachelor’s degree.

ILO 7.1a

Health Literacy Module

ILO 7.1b

Financial Literacy Module

Major Requirements

Major requirements include 4 Level Two ILO requirements, fulfilled through the major.

Students in this major must complete 38-40 courses in total in order to graduate. 18 courses will be from this major program.

Level Two (4 Courses)

Students must complete 1 course/learning experience in each of the 4 commitments.

ILO 2.2: Broader Identity (Capstone Course/Experience)

Fulfilled within major

Choose one ILO from 3.2a, 3.2b, 4.2, 5.2, 6.2, 7.2a, or 7.2b: Expanded Literacies

Fulfilled within major

ILO 8.2b: Effective Expression (Writing-Intensive Course)

Fulfilled within major

Choose on ILO from 10.2, 11.2, or 12.2: Active Responsibility

Fulfilled within major

All Other Required Courses

DART 102 - Digital Arts Studio

DART 202 - Visual Communication

DART 210 - Intro to Animation

DART 215 - Color Theory

DART 220 - Intro to Digital Audio

DART 230 - Intro to Web Design & Development

DART 280/281/282 - Seminar (1 cr each)

DART 301 - Typography

DART 330 - Advanced Web Design & Development

DART 480 - Project Management

COM 308 - Communication Law and Ethics

Four DART Electives

 

Free Electives

In addition to the requirements listed above, students must take enough courses to the fulfill graduation credit requirements for their School and major.

Dual Major Requirements

39 credits

Dual Majors in DArt take 6 fewer credits than is required for the major. These 6 credits will be determined in consultation with the Program Director or Adviser.

Minor Requirements

The minor in Digital Arts requires 18 credits or 6 courses:

  • DART 102 - Digital Arts Studio
  • DART 202 - Visual Communication
  • DART 230 - Intro to Web Design & Development
  • Choice of 3*: DART 210, DART 215, DART 220, DART 268, DART 301, DART 305, DART 309, DART 310, DART 325, DART 330, DART 340, DART 370-379, BUS 204, COM 208, CSC 240, ENG 310

*Only one of these courses may be from a prefix other than DART.

FALL

SPRING

ARTH 150
DART 102

DART 202
DART 280

DART 215
DART 220

DART 210
DART 230
DART 281

DART 301
DART ELECTIVE 1

DART 282
DART 330
DART ELECTIVE 2

COM 308
DART ELECTIVE 3
DART ELECTIVE 4

DART 480

 

Course Descriptions

DART 102 - Digital Arts Studio

Students learn the fundamental design principles and techniques associated with creating and modifying digital images, and how to prepare these images for viewing on screen and in print. Both raster (paint) and vector (draw) type graphics will be studied, using appropriate software applications.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

DART 202 - Visual Communication

An overview of issues related to the history and theory of images and their cultural function. Digital images and their effectiveness are assessed and analyzed. Students apply this knowledge to the creation of their own visual projects. Emphasis will be on the interactive potential of images in the digital media and on devising strategies to create dynamic interactive images.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 210 - Intro to Animation

An introduction to the basic principles and techniques of planning, designing, and creating multimedia content for computer-generated animations. Students learn various currently available animation software.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 215 - Color Theory

This course is an introduction to color models, color interaction, and the human perception of color. Color in both subtractive (pigmented) and additive (electronic) environments are addressed. Theoretical knowledge will be reinforced by practical exercises in various media.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 220 - Intro to Digital Audio

An introduction to the concepts and tools used in digital audio production, including recording, composing, editing, processing, and mixing. Emphasis is on the integral role of sound in multimedia production.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

DART 230 - Intro to Web Design and Development

Focus on preparation, design, development, and maintenance of Web documents. Creating, revising, editing and critiquing Web sites using 'hard code' and applications-based layout and editing, and the use of style sheets. Emphasis on site architecture and mastery of Web authoring tools, including Web document deployment and debugging.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

ILO Met: ILO 6.1 - Technological Competency

DART 268 - Introduction to Digital Photography

This is a course that introduces basic concepts, techniques and terminology in digital photography such as how sharpness and exposure effect images, and the way they are perceived by viewers. Transferring images from camera to computer, to print and/or web, and using software such as Adobe Photoshop will be covered.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

DART 280, 281, 282 - Digital Arts Seminar I, II, III

A forum for listening to professionals present current issues, research, and trends in digital arts & multimedia design, and for learning about and discussing one's place in the profession. Each semester is 1 credit.

Number of Credits: 1

When Offered: Spring

How Offered: Face-to-Face

DART 283 - Drawing in the Digital Studio (Cross Listed with ART 283)

An introductory drawing course which merges traditional drawing techniques and digital media applications and processes.  While students acquire experience in art and technology, observational skills will be cultivated, promoting new ways of seeing and thinking.  Rendering drawings from still life, students will be introduced to the fundamentals of drawing using line, form, value, and space in developing original compositions.  Students will learn how to critique drawings and receive criticism and advice from fellow students and the instructor. 

Number of Credits: 3

How Offered: Face-to-Face

DART 301 - Typography

This course relates the basic skills of manipulating type to create meaningful communication. Emphasis on the formal, compositional, and communicative aspects of type. Students will develop typographic designs for static, motion, and internet graphics.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 305 - Narrative Illustration

This course explores the theories and methods of how to illustrate narrative. Students study the cultural interpretations and history of narrative illustration. They create computer generated images (CGI) on tablet monitors, using a pressure sensitive stylus and digital software. Lectures and demonstrations lay the groundwork for each course project, concluded by class critiques.  Critiques are an instrumental part of the course, aiding in the development of the visual language and furthering the understanding of constructive evaluation.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 215/ART 215

DART 309 - Visual Storytelling

An introduction to the basic concepts of artistic video production including storyboarding, audio recording, and non-linear editing.

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: DART 102/ART 102

DART 310 - 3D Modeling and Animation

Builds on topics related in DArt 210, advancing knowledge and application of animation techniques.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 210

DART 330 - Advanced Web Design and Development

Focus on methods to blend graphics, design, content, and multimedia components into a single digital medium; methods for merging these components; advanced and emerging technologies involving digital authoring, including advanced layout and multimedia designs, and current technology trends including server-side; the impact of emerging technologies on digital media designs.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: DART 230

DART 340 - Web Scripting

This course is an introduction to basic programming concepts: variables, arrays, control structures (ifs and loops), and functions, as well as an introduction to basic interface concepts such as forms, elements, events, etc. Use of these concepts in the creation of dynamic and interactive documents for the Internet. The course is mainly client-side scripting, in particular JavaScript, but may also include some server-side scripting and XML.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 230

DART 461, 462 - Internship I, II

This experience is normally part-time, paid or non-paid employment in a cooperating site to provide practical experience in the discipline. Working under professional supervision for 10 to 15 hours per week, students learn how to apply their education to the everyday demands of the world of work. Students will meet regularly with a faculty member and will be required to reflect on the relationship between their course work and their internship experience.

Number of Credits: 3 each

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Restrictions: GPA of 2.75 overall; junior or senior standing; approval of DArt Internship Coordinator

DART 480 - Project Management

Seniors plan, manage, and complete a digital media project. They collaborate, develop, and manage a project budget, maintain a time line, and participate in group exercises.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 330

DART 481 - Senior Portfolio

Each student will design and develop an individual portfolio showcasing the creative work he or she developed and the techniques used to achieve them. The portfolio will be presented to a faculty panel for evaluation.

Number of Credits: 1

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: DART 330

Corequisites: DART 480