Marketing

Program Description

Many people believe that marketing consists only of advertising and personal selling. Although marketing includes these activities, the purpose of marketing in an organization is much broader; the purpose of marketing is to create and retain satisfied customers. Marketing begins by understanding consumer behavior, discovering customers’ needs and then developing programs to satisfy those needs.

The decisions made in creating marketing programs are essential to the success of any organization. Which customer groups shall we serve? What kind of products and services will we offer? How should they be priced, promoted, and distributed to the customer? The fundamental marketing concept is that organizations can achieve their goals by satisfying consumer needs.

The Marketing curriculum at La Salle University gives students the knowledge and skills they need to succeed in a variety of marketing related fields. Marketing classes and projects develop such skills as making effective presentations, creating advertising campaigns, analyzing consumer behavior, and conducting marketing research studies. In all Marketing classes, an emphasis is placed on involving students with real-world problems that will advance their ability to make sound business decisions.

Marketing majors are encouraged to participate in the Marketing Department’s Internship Program. Here, participants work part-time in a marketing position under faculty supervision. The Department of Marketing has a tradition of interacting with students as they make both academic and career decisions. Marketing graduates may work in business, government, or non-profit organizations. Those who major in marketing are prepared to enter a wide variety of career fields; these include personal selling, retailing, public relations, advertising, direct marketing, marketing research, and marketing management.

Why take this major?

Marketing is a dynamic and cross-disciplinary field, integrating social, economic and quantitative sciences. It is at the core of every business and is the foundation to identifying consumer needs and creating a sustainable competitive advantage. Marketing knowledge ranges from developing creative content to capture consumer imagination, to innovating new products and customer experiences, to analyzing big data and market trends in response to marketplace disruptions.

Our students have the opportunity to acquire essential marketing skills necessary to begin a business career while still pursuing a broad range of interests. They gain an understanding of marketing through semesterlong research projects with real clients and examine case studies of successful for-profit and nonprofit organizations.

  • Students learn how to deliver compelling sales presentations, create memorable advertising campaigns, analyze and understand consumer behavior, and—perhaps most importantly—they learn how to contribute to the spirit of team building and community service that are an essential part of the Explorer experience.
  • Faculty embrace the individual needs of each and every student. These dedicated professors strive to provide opportunities for mentorship and independent research. They foster connections with local, regional, and global businesses through the American Marketing Association, the Philly Ad Club, and the La Salle alumni network to support internship and co-op experiences and to help students reach their career goals.

Marketing in Real Life

Marketing is an exciting and multifaceted career choice, allowing future Explorers to engage their imaginative and innovative sides while harnessing their analytical and problem solving skills. 

Career opportunities for those with a Marketing degree include:

  • Account Executive
  • B2B Sales
  • Brand/Product Manager
  • Customer Relations Representative
  • Digital Advertising Specialist
  • Marketing Research Analyst
  • Media Analytics Coordinator
  • Meeting, Convention & Events Planner
  • Retail Buyer
  • Search Engine Marketing (SEM) Specialist
  • Social Media Officer
  • Supply Chain Logistics Specialist

Quote

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  Steve Jobs, former CEO of Apple

  • Our students can pursue their unique career interests through a combination of required courses and electives that inspires skill development through experiential learning in a variety of marketing fields. Students can engage in sales roleplays in a state-of-the art sales training lab, learn Search Engine Marketing (SEM) and Google Analytics, or create social media marketing content across multiple platforms.
  • Our professors regularly lead students to destinations in Europe, Asia, and Latin America in short-term travel study courses. They utilize their professional expertise and personal experiences to broaden student exposure to diversity, promote cross-cultural business exchanges, and enhance their global perspective.
  • Explorers studying marketing learn about the central role of marketing in creating value across all organizations, for-profit and nonprofits alike, as well as society at large. Students learn about the reciprocal impact of marketing on society through the importance of corporate citizenship, traditional and non-traditional business models, and the intersection of business and the community.

Student Learning Outcomes

Upon completion of the Marketing major, students will have learned how to:

  • Develop marketing strategies based on key consumer dimensions including buying behaviors, existing attitudes and amenabilities to different marketing strategies;
  • Develop promotional strategy skills including product/service and customer analysis and interactive personal selling skills in a simulated selling situation;
  • Develop an appreciation and understanding for marketing in different cultures and countries; and
  • Develop career path interests and options leading to career-based employment upon graduation.

Program Contact Information

Swee-Lim Chia
Co-Chair
Founders' Hall, room 331

(215)991-3551

Pingjun (June) Jiang
Co-Chair
Founders' Hall, room 634

(215)951-1728

 

Elizabeth Medina

Administrative Assistant

Founders' Hall, room 338

(215)951-1008

Degree Earned

B.S.B.A.

Number of Courses Required for Graduation

Major: 20

Total: 40

Number of Credits Required for Graduation

Major: 61

Total: 120

GPA Required for Graduation

Major: 2.0

Cumulative: 2.0

Progress Chart

Level One - Core Courses

12 courses and 2 modules required

Universal Required Courses (4 Courses)

Students must complete the following 4 courses.

ILO 8.1: Written Communication

ENG 110 - College Writing I: Persuasion

ILO 5.1: Information Literacy

ENG 210 - College Writing II: Research

ILO 1.1: Understanding Diverse Perspectives

FYS 130 - First-Year Academic Seminar **

NOTE. The following students use Level 2 Capstone Experience in Major instead of FYS 130: Honors, BUSCA, Core-to-Core, Transfer, and Non-Traditional/Evening.

ILO 2.1: Reflective Thinking and Valuing

REL 100 - Religion Matters

Elective Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs.

ILO 3.1a: Scientific Reasoning

Choose course within ILO

ILO 3.1b: Quantitative Reasoning

MTH 114 – Applied Business Calculus

ILO 6.1: Technological Competency

CSC 155 – Introduction to Computer Applications for Business

ILO 8.1a/12.1: Oral Communication/ Collaborative Engagement

BUS 150 – Presentation and Collaboration Skills for Business

Distinct Discipline Core Courses (4 Courses)

Students must complete 1 course in each of the following 4 ILOs. Each course must be from a different discipline. (A "discipline" is represented by the 3- or 4-letter prefix attached to each course.)

ILO 4.1: Critical Analysis and Reasoning

ECN 150 – Introductory Macroeconomics: The U.S. in the Global Economy I

ILO 9.1: Creative and Artistic Expression

Choose course within ILO

ILO 10.1: Ethical Understanding and Reasoning

Choose course within ILO

ILO 11.1: Cultural and Global Awareness and Sensitivity

Choose course within ILO

Universal Required Modules (2 Courses)

Students must complete the following 2 non-credit modules.
The Modules are not required for Transfer Students, Core-to-Core Students, or BUSCA Students. BUSCA students are required to take modules if/when they pursue a bachelor’s degree.

ILO 7.1a

Health Literacy Module

ILO 7.1b

Financial Literacy Module

Major Requirements

Major requirements include 4 Level Two ILO requirements, fulfilled through the major.

Students in this major must complete 40 courses in total in order to graduate. 20 courses will be from this major program.

Level Two (4 Courses)

Students must complete 1 course/learning experience in each of the 4 commitments.

ILO 2.2: Broader Identity (Capstone Course/Experience)

Fulfilled within major

Choose one ILO from 3.2a, 3.2b, 4.2, 5.2, 6.2, 7.2a, or 7.2b: Expanded Literacies

Fulfilled within major

ILO 8.2b: Effective Expression (Writing-Intensive Course)

MKT 402 - Marketing Management

Choose on ILO from 10.2, 11.2, or 12.2: Active Responsibility

Fulfilled within major

All Other Required Courses

Business Core

The Business Core, required of all majors in business, provides students with skills and knowledge across a wide array of business disciplines. Courses in the Business Core introduce students to all areas in which they can major and provide a foundation upon which upper-level major courses build.

Discipline Specific: 5 courses

Required

  • MKT 301 - Personal Selling
  • MKT 401 - Marketing Research
  • MKT 402 - Marketing Management

Choose two of the following:

  • MKT 302 - Advertising and Promotional Management
  • MKT 303 - Sales Management
  • MKT 304 - Business to Business Marketing
  • MKT 305 - International Marketing
  • MKT 306 - Internet Marketing
  • MKT 307 - Services Marketing
  • MKT 308 - Financial Services Marketing
  • MKT 309 - Retailing
  • MKT 310 - New Product Development
  • MKT 311 - Applied Digital Marketing Analytics
  • MKT 370 - Special Topics
  • MKT 371 - Consumer Behavior

Marketing internships (MKT 360, 365, 460, and 465) and co-ops (MKT 350 and 450) count as electives and cannot be counted toward required courses for the major.

Free Electives

In addition to the requirements listed above, students must take enough courses to the fulfill graduation credit requirements for their School and major.

Minor Requirements

Required for Minor in Marketing for non-business majors**: 6 courses

• BUS 100 • ECN 150 • BUS 204

• One course from the following: BUS 101, BUS 203, AND BUS 205

• Two courses from the following:* MKT 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 370, and 371

* Business majors cannot have a minor in marketing. Business majors who wish to have more than one business concentration should become dual business majors.

** Successful completion of BUS 204 is required for all 300- or 400-level marketing courses.

Successful completion of BUS 204 is required for all 300- or 400-level Marketing courses.  Model rosters should be followed for course sequencing.

Course Descriptions

MKT 260, 360, 460 - Part-Time Internship in Marketing

Part-time, paid or non-paid employment in a marketing setting to provide on-the-job training. Involves approrpiate job-related learning assignments and reports under faculty supervision.   Positions must be approved by the Marketing Department for academic credit. Consult the Associate Director for Experiential Education in Career Services before registering or for further information. An internship counts as a free elective, not as a required course in the major. A student may elect to take a second marketing internship for three additional credits in subsequent semesters. Grading for internships is on a letter grade, i.e., not pass/fail, basis. The number 360 is used if taken in the junior year and 460 if taken in the senior year.

Number of Credits: 3

When Offered: Fall, Spring, Summer

Prerequisites: 2.5 Minimum GPA and completion of BUS 204 and at least one upper-level marketing course, or permission of the Assistant Dean

MKT 301 - Personal Selling

Examines the importance and practice of professional, consultative selling in business-to-business relationships. Students learn and practice interpersonal problem-solving communication skills in sales roleplays. Students learn how to respond to different buyer types, to develop benefit-based sales presentations, and to engage in ethical selling practices.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 302 - Advertising and Promotional Management

Focuses on the economic and social aspects of non-personal promotion, including the important methods and techniques of research which form the basis of any promotional campaign. Includes a practical treatment of digital marketing media, sales promotion programs, advertising copy, layout and media; measurement of promotional effectiveness; and advertising departments and agencies.

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: BUS 204 or equivalent

MKT 303 - Sales Management

The activities of a sales manager in directing and controlling a sales force; recruiting, selecting, training, compensating, motivating, and supervising sales personnel; establishment of sales territories, quotas, and budgets. 

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 304 - Business to Business Marketing

A study of business activities involved in the marketing of products and services to organizations (i.e., commercial enterprises, non-profit institutions, government agencies, and resellers). Emphasis also is on organizational and interfunctional interaction, buyer behavior, global interdependence and competition, and negotiation. 

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 305 - International Marketing

A managerial view of the marketing function from a global perspective. Describes and explores the complexities, problems, and opportunities of world-wide marketing. The Spring course is travel-study and requires permission of the instructor. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 306 - Internet Marketing

The course examines the foundation, operation and implications of the Internet and digital economy. Topics include: Internet technologies, online market mechanisms, interactive customers, knowledge-based products, smart physical products and services, pricing in the digital economy, online auctions and e-marketplaces, digital governance, policies for the Internet economy and an outlook for the new economy. 

Number of Credits: 3

When Offered: Spring

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 307 - Services Marketing

The course focuses on the unique challenges of managing services and delivering quality service to customers. Theory and practice in developing customer relationships through service quality, customer retention and service recovery are central to the course. The course is applicable to organizations whose core product is service (e.g., banks, hotels, hospitals, educational institutions, professional services) and to organizations that depend on service excellence for competitive advantage (e.g., high tech manufacturers, automotive, industrial products). 

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 308 - Financial Services Marketing

(Cross-listed with FIN 308)

This course focuses on how financial institutions such as banks, investment firms, investment bankers, stock brokerages, investment advisors, venture capitalists, insurance companies, credit card issuers, and other financial institutions design and market their services and products. The marketing mix for financial services, consumer and commercial markets, and their buying behavior also are studied. Finally, the impact of regulatory factors on marketing financial services and product is studied. The course is designed especially for marketing and/or finance majors contemplating a career in financial services marketing. 

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: BUS 204, BUS 206, BUS 208.

MKT 309 - Retailing

This course focuses on the set of business activities that adds value to the products and services sold to consumers for their personal or family use. This course is designed to introduce students to critical issues in retailing today, and the strategic and financial aspects in merchandise buying and store management. Related topics include: location analysis, store organization, personnel, planning, buying and pricing techniques, and customer service policies. 

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 310 - New Product Development

This course explores the role of new product development, a major source of growth for firms, and its innovation in relation to a firm’s growth plans. It focuses on the new product development process and teaches students how ideas for new products are created in a firm and then successfully launched into the market. The course covers the major phases of new product development: the planning stage, the evaluation and testing stage, the development and design stage, and the launch stage. Specific topics include opportunity identification, idea generation, concept testing, product design and strategic launch planning.

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 311 - Applied Digital Marketing Analytics

The continuous and rapid introduction of new platforms, tools, data sources, and media consumption devices makes today’s digital media landscape more complex than ever before.   In this course you will learn the approach and develop skills to make sense to consumer data that exists across the entire digital landscape. This course focuses on web analytics including basic terminology, how to identify and monitor key website metrics, and how to pull reports and glean insights for web tracking tools including Google Analytics. Emphasis will be on how to analyze and interpret the data and make corresponding changes to digital marketing strategies to ensure better user experience and maximum conversion rate of visitors to customers in the digital world.

Number of Credits: 3

When Offered: Fall

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 350 - Cooperative Education (Junior Standing)

This is a full-time, paid, approximately four-month assignment in a cooperating firm. Involves job-related learning under faculty supervision.The position must be approved by the Marketing Department. For registration information, students in the Business Scholars Co-op Program should consult with the director of the program and students who are not in the Business Scholars Program should consult with the Associate Director for Experiential Education in Career Services. A student may elect to take a second marketing co-op for three additional credits in subsequent semesters. A co-op counts as a free elective and not as a course in the major. Grading for co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e., not pass/fail, basis); the faculty member who is supervising the experience has the discretion as to whether to roster it as a co-op or internship. Students in the Business Scholars Co-op Program must take it pass/fail. 

Number of Credits: 3

When Offered: Fall, Spring, Summer

Prerequisites: 2.5 minimum GPA (higher for students in the Business Scholars Co-op Program) and completion of BUS 204 and at least one upper-level marketing course.

MKT 365, 465 - Full-Time Internship in Marketing

Full-time paid employment in a cooperating firm to provide on-the-job training. Involves appropriate job-related learning assignments under faculty supervision. The position must be approved by the department. Consult the Associate Director for Experiential Education in Career Services before registering or for further information. A student may elect to take a second marketing internship for three additional credits in subsequent semesters. An internship does not count as a required course in the major, but is counted as an elective. Grading for internships is on a letter grade, i.e., notpass/fail, basis (grading for co-ops is on a pass/fail basis); the faculty member who is supervising the experience has the discretion as to whether to roster it as a co-op or internship.The number 365 is used if taken in junior year and 465 if taken in senior year. 

Number of Credits: 3

When Offered: Fall, Spring, Summer

Prerequisites: 2.5 minimum GPA and completion of BUS 204 and at least one upper-level marketing course.

MKT 370 - Special Topics

Designed to address contemporary issues and interests in Marketing. Such topics as Supply Chain Management, Retailing and Managing Customer Relationships will be offered in various semesters. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 371 - Consumer Behavior

A study of the consumer with applications for marketing strategy development. Looks at the cultural, social, and psychological influences on consumers and the consumer decision process. 

Number of Credits: 3

How Offered: Face-to-Face

Prerequisites: BUS 204

MKT 401 - Marketing Research

The use of scientific method in the solution of specific marketing problems and in the conduct of general market research studies: methods of marketing research, gathering data, tabulation and analysis, interpretation of results, and report presentation. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 204, BUS 202

MKT 402 - Marketing Management

As the capstone course for marketing majors, integrates all other marketing courses. Includes a study of actual business cases employing a managerial approach to marketing. Emphasizes decision making and strategy development in marketing under rapidly changing market conditions. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: All other required marketing courses for the major or permission of the instructor.

MKT 450 - Cooperative Education (Senior Standing)

This is a full-time, paid, approximately fourto eight-month assignment in a cooperating firm. Involves job-related learning under faculty supervision. The position must be approved by the Marketing Department. For registration information, students in the Business Scholars Co-op Program should consult with the director of the program and students who are not in the Business Scholars Program should consult with the Associate Director for Experiential Education in Career Services. A co-op counts as a free elective and not as a course in the major. Grading for co-ops is on a pass/fail basis (grading for internships is on a letter grade, i.e., not pass/fail, basis); the faculty member who is supervising the experience has the discretion as to whether to roster it as a co-op or internship. Students in the Business Scholars Co-op Program must take it pass/fail. 

Number of Credits: 3

When Offered: Fall, Spring

Prerequisites: 2.5 minimum GPA (higher for students in the Business Scholars Co-op Program) and completion of BUS 204 and at least one upper-level marketing course.

Business Core Course Descriptions

BUS 100 - Business Perspectives

An integrative freshmen course that addresses business processes at an introductory level by examining key business areas through the preparation of a business plan. Students gain an appreciation for how each part of a business functions on its own and how business processes interact with each other. The course culminates in our signature Bankers Day event in which each team presents their final business plan to a panel of business executives for evaluation. The course emphasizes cross-disciplinary experiential learning, group dynamics, and personal interaction with faculty, business professionals and entrepreneurs in a small-class environment. Students are introduced to team-building, entrepreneurship, and business plans at the beginning of their academic program in order to build and develop their skills over the next three years. Students should take this course as early on as possible. Generally the course is not open to seniors.

Number of Credits: 4

When Offered: Spring

How Offered: Face-to-Face

BUS 101 - Introduction to Financial Accounting

The course introduces financial reporting by focusing on the fundamental principles of recording business transaction with emphasis on the presentation and interpretation of corporate financial information. Topics include an overview of financial reporting and the accounting cycle, as well as, accounting and reporting of operating, investing and financing activities of a business. Assignments employ both Excel and SAP.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face, Online

BUS 102 - Accounting for Financial and Managerial Decision-Making

An introduction to the fundamentals of managerial accounting with a special emphasis on using accounting information in decision making.  Topics covered include corporate capital stock structure, planning and control systems, cost management systems, pricing decisions, and capital expenditure decisions.  Assignments employ Excel.

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 101, CSC 155 and MTH 114 (CSC 155 and/or MTH 114 can be taken concurrently)

BUS 200 - Business Professionalism and Career Preparation

The course will focus on critical professional development skills to enable students to connect their education to experiential learning opportunities and post-graduation goals. Students will become aware of industry trends relating to job opportunities, current job search techniques, personal branding strategies, the value of developing a well-connected network, and how to deliver flawless documents to targeted organizations. The course will combine the theories on professional development with real-life applications through assignments and participation in professional events to allow students to see themselves as a professional, rather than just a student. At the end of the course, students will understand the importance of demonstrating these professional skills throughout their collegiate experience (e.g. dressing professionally for presentations, developing quality resumes and cover letters, networking with alumni and guests, etc.) 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Restrictions: Sophomore standing

Prerequisites: None

Corequisites: None

BUS 202 - Descriptive and Predictive Analytics

This course explains what happened and what will happen in business organizations using basic statistical methods relevant to descriptive and predictive analytics. The availability of massive amounts of data and technologies to process these data enables business organiza­tions to use analytical approaches to decision-making. Descriptive analytics is the use of data to find out what has happened in the past or is currently happening; statistical techniques include descriptive statistics and visualization. Predictive analytics is the use of data to find out what could happen in the future; statistical techniques include regression analysis. This course will cover these techniques, descriptive statistics, visualization, and regression analysis, with emphasis on problem-solving and decision-making. This course will also cover probability, probability distributions, and statistical infer­ence. Students will perform data analysis using statistical software packages.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Prerequisites: MTH 114; CSC course recommended as a pre-requisite but may be taken concurrently

BUS 203 - Organizational Behavior and Skill Development

This course examines the behavior of individuals and groups in organizations, with the goal of understanding performance in the new workplace. It is designed to enhance the career potential of people with management and team leadership responsibilities in all areas of business. Topics include: motivation, theories and practice of leadership, individual and group decision making, conflict resolution, communication, international aspects of organizational behavior, perception, individuality, working in groups and teams, and ethical issues of organizational life. The course also emphasizes interactive and experiential learning to demonstrate the issues of organizational behavior. Through active participation, students will develop skills in leadership, communication, negotiation, teamwork, and group decisionmaking. Career awareness and skill assessment will be done through brief lectures, personal inventories, and career planning experiences.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Prerequisites: sophomore standing

BUS 204 - Principles of Marketing with Applications

An overview of marketing concepts and principles applicable to business and other organizations. These include: factors influencing the marketing environment and buyer behavior; market segmentation and targeting; product development, pricing, promotion and distribution to satisfy the needs of selected target markets. Approximately one-third of the course is dedicated to planning and to applying marketing-based concepts to profit and non-profit enterprise situations.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

BUS 205 - Business Systems for Analytics

This course studies how business systems work and examines challenges confronting business organizations in the information age and beyond. One major challenge is to efficiently and effectively use three most important organizational resources, information, technology, and people, to provide service and value. To meet this challenge, the course studies business systems and strategies that organizations can utilize to organize data into information and synthesize information into knowledge. The course examines design and development of relational database management systems using Microsoft Access (structured query language), decision support systems using Microsoft Excel (what-if analysis, pivot tables, and decision tree analysis), enterprise information systems using SAP (ERPsim), and web-based systems using Google Analytics. The concepts, models, and frameworks are derived from both academic and professional sources.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face, Online

Prerequisites: CSC 155

BUS 206 - Financial Markets and Institutions: Principles and Applications

An introduction to the basics of institutional finance. Financial instruments are generated and traded by participants in financial markets with financial intermediaries facilitating the process. Concepts, terminology, and current practices in each of these areas are examined, along with the impact they have on the economy. Students work on “mini cases” which employ actual data to help better understand the principles examined in the course. 

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Prerequisites: BUS 101

BUS 208 - Fundamentals of Financial Management

An introduction to the major concepts and techniques of financial management with an emphasis on time value of money, security valuation, cost of capital, capital budgeting, and financial statement analysis. 

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: BUS 101, BUS 102, MTH 114, CSC 155

A study of the American legal system exploring how courts decide cases and the values that play a role in such adjudication. The nature, formation, and application of law to individuals and business. The development of law, with emphasis on the Constitution, personal and business torts, the employment relationship, discrimination, international legal perspectives, and an exploration of legal ethics and the ethics of corporations.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face, Online

Prerequisites: sophomore standing

BUS 304 - Prescriptive Analytics

In this course students learn how to run business operations effi­ciently and effectively using prescriptive analytics tools and tech­niques in managerial decision making. The course introduces stu­dents to several quantitative models used in contemporary analyt­ics. Analysis of business scenarios using computer software allows a focus on the conceptual understanding of prescriptive models. Pre­scriptive topics covered include: decision analysis, Bayesians anal­ysis, stochastic and deterministic forecasting, inventory manage­ment, linear programming and optimization, simulation, and project management.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Prerequisites: MTH 114, BUS 202, AND BUS 205

BUS 400 - Business Strategy

This is the capstone course for Business majors. It takes the perspective of company’s senior management, who are tasked with building and sustaining a competitive advantage for the firm. It explores how the functions of the business are continuously shaped in response to the company’s internal and external environments. The course includes industry analysis, company and competitor assessment, approaches to strategy formulation and implementation, and business ethics.  

Number of Credits: 3

When Offered: Fall, Spring

How Offered: Face-to-Face

Prerequisites: senior standing

ECN 201 - Introductory Microeconomics: Business Firm and Market Analysis I

This course explores many issues pertaining to the operation of businesses and the markets in which they operate. Among these are the behavior of consumers, the determinants of prices and production levels, and the efficiency of market outcomes. As time allows, the course applies economic thinking to issues like economic inequality, environmental concerns, international trade, and firms with monopoly power.

Number of Credits: 3

When Offered: Fall, Spring, Summer

How Offered: Face-to-Face

Prerequisites: ECN 150