In October 2018, Robert Reese joined La Salle as Vice President for Enrollment Services.Reese brings a significant body of experience in enrollment and higher education administration to La Salle. He is responsible for recruiting the best and most promising students to campus, and provides oversight to undergraduate day admission, financial aid and scholarships, graduate and adult enrollment, the information management group, registrar, and retention efforts.

Reese arrived at La Salle from Cabrini University, where he served as the Vice President for Enrollment Management for five years. While at Cabrini, he implemented strategies that led to a 39 percent increase in new freshman enrollment from 2013 to 2017, a 20 percent increase in on-campus graduate enrollment, and a 12 percent increase in new transfer and readmit enrollment within the same period. He previously served as Associate Vice President for Enrollment Services at Holy Family University from 2009 to 2012 and Director of University Admissions at Marywood University in Scranton, Pa. from 1989 to 2009.