Our visual language shapes how people see and recognize us. It creates cohesion between the way we sound and the way we look. Our logo, color, typography, photography, and graphic elements all work together to convey our brand’s identity and build its reputation over time.
When utilizing graphic elements of La Salle University, it is imperative to consult the brand guidelines to ensure adherence to the institution’s established visual identity. These guidelines typically provide comprehensive information on logo usage, color schemes, typography, and other design elements. Following the brand guidelines not only maintains a consistent and professional appearance but also upholds the university’s brand integrity across various communications and materials. It ensures that the visual representation aligns with the university’s values and reinforces a cohesive brand image.
Introduced in 2016 to supplement the La Salle athletics identity system, the Legacy L logo proved to be an instant success. Beyond its uses for athletics, the Legacy L serves as a less formal alternative to the University Chevron logo and is intended for uses where a bold visual representation of the University’s identity is needed.
The University logo, formally introduced in 2004, is based upon a type treatment of the University name, and the logo’s mark, which is the Chevron. Pulled directly from the La Salle Coat of Arms, the Chevron has distinct, historical significance to represent the founder of the Christian Brothers, St. John Baptist de La Salle.
Futura PT Condensed Extra Bold is the primary typeface used in official university marketing materials. We’ll be using different weights very specifically to balance bold headlines without creating compositions that are heavy and overwhelming.
When Futura PT is unavailable Arial should be used in its place.