Pingjun (June) Jiang, Ph.D.

Co-Chair and Professor, Marketing

Marketing Professor Pingjun (June) Jiang received her B. E. from Harbin Institute of Technology, her MBA in Marketing from Zhongshan (Sun Yatsen) University, and her Ph. D in Marketing from Southern Illinois University at Carbondale.  Jiang specializes in E-commerce, Marketing Research Methodology, and Consumer Behavior. She currently teaches graduate and undergraduate courses in Marketing Research, Consumer Behavior, and Internet Marketing.

Jiang’s research has been published in Research in Consumer Behavior, Psychology and Marketing, European Journal of Marketing, Journal of Product and Brand Management, and Journal of Services Marketing.  Jiang is currently serving as a senior consultant to Shanghai Sunway Investment and Amerwill Consulting International in developing marketing strategy targeting at global markets. She has previously worked with a multinational consulting firm in Shanghai assisting top management in contacting clients, designing and managing projects, analyzing data, and preparing marketing research reports.

Areas of Expertise

  • E-commerce
  • Consumer Behavior
  • Research Methodology


  • Ph. D., Southern Illinois University
  • MBA, Zhongshan (Sun Yatsen) University
  • B.E., Harbin Institute of Technology

Recent Publications

Pingjun Jiang and David B Jones (2014, In Press). “An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior,” International Journal of e-Business Research, 10 (2).

Pingjun Jiang, Siva K Balasubramanian (2014, In Press). “An Empirical Comparison of Market Efficiency: Electronic Marketplaces vs. Traditional Retail Formats,” Electronic Commerce Research and Applications, Available online 28 November 2013.

Pingjun Jiang, Siva K. BalasubramanianZarrel V. Lambert (2014). “Consumers’ Value Perceptions of E-customization: A Model Incorporating Information Framing and Product Type,” Journal of Consumer Marketing, Vol. 31, No. 1, 54-67.

Pingjun Jiang and Bert Rosenbloom (2013). “Consumer Knowledge and External Pre-purchase Information Search: A Meta-Analysis of the Evidence,” Research in Consumer Behavior, Volume 15, 353–389.

Pingjun Jiang (2013). “Determinants of Participants’ Responses to Marketing Communications on Social Networking Sites,” Journal of Academy of Business and Economics, Vol.13, No. 1, 61-78.

Pingjun Jiang (2010). “Country-Of-Manufacture Labeling Effect on Product Quality Evaluations: A Model Incorporating Consumers’ Attention,” Research in Consumer Behavior, Volume 12, 101–129.

Pingjun Jiang and Swee-Lim Chia (2010). “Developing Integrated Marketing Communication (IMC) in Online Community: A Conceptual Perspective From Search, Experience, And Credence Segmentation,” International Journal of Internet Marketing and Advertising, Volume 6, No. 1, 22- 40.

Pingjun Jiang (2009). “Exploring Price Efficiency of Automotive Markets: An Application of Data Envelopment Analysis,” International Journal of Market Research, Vol. 51, No. 3, 401-424.

Pingjun Jiang (2009). “Consumer Adoption of Mobile Internet: An Exploratory Study,” Journal of Promotion Management, Volume 15, No. 3, 418-454.

Pingjun Jiang (2008). “The perceived fairness and efficiency of used car markets,” International Journal of Business Performance Management, Vol. 10, No. 4, 412-433.

Pingjun Jiang (2008). “Adopting mobile internet: a demographic and usagePerspective,” International Journal of Electronic Business, 6, 3, 232-260.

Pingjun Jiang, David B. Jones and Sharon Javie (2008). “Third-Party certification programs and consumer trust, Psychology & Marketing, 25, 9, (September), 839-858.


Pingjun Jiang (2011), “Asking a Doctor vs Referring to the Internet: a Comparison Study on Consumer Actions to DTC Prescription Drug Advertising,” in Proceedings of Northeast Business & Economics Association, November 3-5, Philadelphia, Pennsylvania.

Pingjun Jiang (2011), “An Exploratory Study of Factors Affecting Consumer  International Online Shopping Behavior,” in Proceedings of Academy of Business Research Fall 2011 International Conference, September 13-15, Atlantic City, New Jersey.

Pingjun Jiang and Bert Rosenbloom (2010), ” Consumer Knowledge and External Pre-purchase Information Search: A Meta-Analysis of the Evidence,” in Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, August, Boston.

Pingjun Jiang (2005), “Exploring Efficiency of Automotive Markets: An Application of Data Envelopment Analysis,” in Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, July, San Francisco. Abstract in Proceedings.

Pingjun Jiang (2005), “The Perceived Fairness And The Efficiency of Used Car Marketing,” INFORMS Marketing Science Conference, June, Atlanta.

Pingjun Jiang and Siva K. Balasubramanian (2005), “Understanding Online Price Dispersion: Efficiency, Store Characteristics, and Longitudinal Analyses,” INFORMS Marketing Science Conference, June, Atlanta.