Swee-Lim Chia, Ph.D.

Co-Chair and Associate Professor, Marketing
International Business, Marketing, Sales Center

Dr. Swee-Lim Chia joined the Marketing Department at La Salle University in 2004.  He received his BBA and MBA. in marketing from the Zicklin School of Business at Baruch College in New York and his Ph.D. and M. Phil. in Business (Marketing) from the City University of New York.  Prior to that, he was on the faculty at Penn State Abington and Baruch College.  His primary teaching and research interests in retailing and services marketing started with his dissertation work on the management of consumer complaint behavior.  His current research is interdisciplinary in nature, and focuses on retail consumer behavior, marketing faculty publication patterns, and organizational behavior effects on marketing.

Dr. Chia’s research has been published in the International Journal of Bank Marketing, Marketing Education Review, Journal of Product Innovation and Management, and Journal of Business and Psychology. He is a member of the American Marketing Association (AMA), the International Council of Shopping Centers (ICSC), and the Society of Consumer Affairs Professionals (SOCAP).

Dr. Chia teaches both undergraduate and graduate courses in Services, Retailing and Marketing Management.  He is also involved with the Philadelphia Center at La Salle working to incorporate urban-based projects into classes that he teach as part of the “City as Classroom” initiative.   Dr. Chia also serves as a freshmen advisor and internship supervisor, and he is the faculty advisor to La Salle’s Collegiate Chapter of the American Marketing Association (AMA).

Areas of Expertise

  • Branding and Retail Management
  • Customer Satisfaction, Loyalty and Service Quality
  • Organizational Behavior Effects on Marketing


  • Ph.D., City University of New York
  • M. Phil., City University of New York
  • MBA., Zicklin School of Business, Baruch College
  • BBA., Zicklin School of Business, Baruch College


  • Principles of Marketing
  • Retail Management
  • Services Marketing
  • Marketing Management
  • Freshmen Year Odyssey
  • Marketing Management (graduate)
  • Services Marketing Seminar (graduate)


“A Study of Marketing Faculty Publication Patterns,” (with James Talaga), Marketing Education Review, 2010.

“Toward an Integrated Typology of Consumer Motives for Buying Gray Market Goods,” (with T. Foscht,  C. Maloles, and W. Reisel), Review of Business Research, 2010.

“Debit and Credit Card Usage and Satisfaction: Who Uses Which and Why—Evidence from Austria,” (with T. Foscht, C. Maloles, and B. Swoboda), International Journal of Bank Marketing, 2010.

“Developing Integrated Marketing Communication (IMC) in Online Community: A Conceptual Perspective from Search, Experience and Credence Segmentation,” (with June Jiang), Journal of Internet Marketing and Advertising, 2010.

“The Effects of Job Satisfaction, Organizational Citizenship Behavior, Deviant Behavior, and Negative Emotions of Employees,” (with W. Reisel, T. Probst, C. Maloles, and C. Konig), International Studies of Management and Organizations, 2010.


Swee-Lim Chia (with T. Foscht, C. Maloles, and W. Reisel), International Academy of Business and Economics (IABE) Summer Conference, Bangkok , Thailand, “Toward an Integrated Typology of Consumer Motives for Buying Gray Market Goods,” June 2010.

Swee-Lim Chia (with M. Loewenberg, M. Meierer, and T. Foscht), Academy of Marketing Science Annual Conference, Baltimore, Maryland, “Relevance of Corporate Branding to Employee Loyalty: A Cross Country Study,” May 2009.

Swee-Lim Chia (with T. Foscht, C. Maloles, B. Swoboda), American Marketing Association Winter Marketing Educators’ Conference, Tampa, Florida, “Payment Mode Choice, Usage and Satisfaction: Who Uses What and Why—Evidence from Austria,” February 2009.