Zhi-fang Li is a Hakka Chinese artist, designer and scholar based in Philadelphia, PA. She received her Masters of Fine Arts from the California Institute of the Arts’ Art and Technology program specializing in Integrated Media. Drawing from her personal history as a immigrant living in Brooklyn, she aims to explore relationships between environment and culture using digital and emerging technologies. She is interested in ways to make interactive media more participatory and less prescribed, leading towards new research on the commercialization of identity and narratives of ethnic cultures in a post-digital age. Current subjects she is exploring include memetics, digital folklore, algorithmic control of information, and the relationship between traditional and digital culture, especially in regards to diaspora, critical race theory and post-colonial theory.
She has been exhibited in numerous galleries and cultural institutions in the Los Angeles, New York, and Las Vegas metropolitan areas such as ABC No-Rio, Small Space Festival, CalArts, as well as several academic universities nationwide and international organizations.
Currently, she is bringing over 10 years in the visual design and art direction field as an Assistant Professor at La Salle University. Previously she was a Visiting Assistant Professor at Kutztown University. She has previously worked with many small businesses, including B&H Photo in New York working in web/digital branding and advertising. Some clients she has had the pleasure of working with include Disney Imagineering, Canon, Sony, and CUNY Graduate Center.