Have a Question? Contact:
Swee-Lim Chia, Ph.D.
Co-Chair and Associate Professor, Marketing
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The fast-paced world of marketing is ideal for students who like variety, creativity, and a challenge. La Salle’s Marketing program mixes hands-on learning, internships and co-ops, travel/study courses, and extracurricular opportunities to provide an educational experience that translates into career opportunities.
Many people believe that marketing consists only of advertising and personal selling. Although marketing includes these activities, the purpose of marketing in an organization is much broader—to create and retain satisfied customers. Marketing begins by understanding consumer behavior, discovering customers’ needs, and then developing programs to satisfy those needs.
The Marketing curriculum at La Salle gives students the knowledge and skills they need to succeed in a variety of marketing-related fields. Marketing classes and projects develop such skills as making effective presentations, creating advertising campaigns, analyzing consumer behavior, and conducting marketing research studies. In all marketing classes, an emphasis is placed on exposing students to real-world problems that will advance their ability to make sound business decisions.
Reasons to Choose Lasallian Business: