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Student Learning Outcomes and Program Goals

Upon completion of the Marketing major, students will have learned how to:

  1. Develop marketing strategies based on key consumer dimensions including buying behaviors, existing attitudes and amenabilities to different marketing strategies;
  2. Develop promotional strategy skills including product/service and customer analysis and interactive personal selling skills in a simulated selling situation;
  3. Develop an appreciation and understanding for marketing in different cultures and countries; and
  4. Develop career path interests and options leading to career-based employment upon graduation.