La Salle University
Program snapshot
Why Study Strategic Communication at La Salle?
Graduate programs at La Salle provide students with the essential skills expected of advanced professionals, including writing, speaking, and applied research methods. Our students develop the ability to strategically manage the complexities of communication and are well-prepared for career advancement in a variety of fields, including communication management, public relations, and human relations.
We are located in one of the country’s greatest classrooms: Philadelphia. As the country’s 6th largest metropolitan area and home to 6 million people, Philadelphia is the economic and cultural center of the Delaware Valley. With the opportunity to learn from working professionals and strong alumni connections, La Salle gives you the chance to network and open the door to many opportunities in this region and beyond.
Highlighted Courses
COM 640 – Professional Media Development
This course presents current audio and video practices and technologies used in corporate and institutional communications. Students will implement these pre-production, production, and post-production practices in developing messages for corporate and institutional audiences while gaining an understanding of script-writing, lighting, audio, and editing tools.
COM 641 – Social Media
Students explore the new media landscape in terms of online expression, social networking, identity management, and community building. This course is grounded in practice, and students will be required to participate in social networks, forums, blogs, wikis, micro-blogs, and other emerging forms of social media.
COM 623 – Public Relations Writing
This course involves strategies and practices for writing, media planning, and digital content creation with a focus on owned and earned media. The emphasis is on producing narrative content that achieves integrated marketing communication goals.
