Marketing (BSBA)

  • Major, Minor
  • 4-year, On Campus

What You’ll learn

Marketing is a dynamic and cross-disciplinary field, integrating social, economic and quantitative sciences. It is at the core of every business and is the foundation to identifying consumer needs and creating a sustainable competitive advantage. Our students have the opportunity to acquire essential marketing skills while still pursuing a broad range of interests. They gain an understanding of marketing through semester-long research projects with real clients and examine case studies of successful for-profit and nonprofit organizations.

Through exercises in team building, interpersonal communication, and leadership, students learn to influence, motivate, and persuade colleagues. They also learn how to build convincing cases for ideas how to jumpstart game plans.

Students cultivate leadership skills in experiential exercises, drawing on video and personal feedback to identify their strengths and limitations. They then work closely with professors to develop a plan to enhance their skills and later apply their skills through internships and co-ops.

Why Study Marketing at La Salle?

La Salle’s Marketing program combines hands-on learning, internships and co-ops, travel/study courses, and extracurricular opportunities to provide an educational experience that translates into career opportunities.

Curriculum, Courses and Requirements

Meet the Faculty

Our faculty are mentors who help students pursue their specific interests—whether they aspire to a career in manufacturing or financial services, entertainment marketing, or exporting and importing. Students also learn from talented professionals who visit campus to share real-world experiences.

Career Opportunities

Students graduate from La Salle prepared to:

  • Manage a diverse workforce and to coach employees within a high-performance setting
  • Think outside the box for creative solutions to problems
  • Explore multifaceted career choices that include:
    • Account Executive
    • B2B Sales
    • Brand/Product Manager
    • Customer Relations Representative
    • Digital Advertising Specialist
    • Marketing Research Analyst
    • Media Analytics Coordinator
    • Meeting, Convention & Events Planner
    • Retail Buyer
    • Search Engine Marketing (SEM) Specialist
    • Social Media Officer
    • Supply Chain Logistics Specialist

Accreditation

La Salle School of Business is accredited by the AACSB, which represents the highest standard of achievement for business schools worldwide.

AACSB Accredited

I chose La Salle’s marketing program because it allows me to combine my creativity with a strong business foundation. Through my courses and hands-on opportunities, I’ve gained skills in areas like social media, content creation, and media writing. These experiences are giving me the confidence I need to move toward a career in digital marketing!

 

Marissa Castro, ‘26 
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Marissa Castro
Alexis Sanchez, '25

Alexis Sanchez, ’25, La Salle’s 2025 undergraduate commencement speaker, found her voice by saying yes—even when life said no.

Gabrielle LaCroix, '27, is a double major in finance and marketing and also a dedicated member of La Salle’s field hockey team, one of the many communities she is a part of at 20th and Olney.

A team effort propels Gabrielle LaCroix, ’27, on her career path in finance.

Marissa Castro, ’26

Marissa Castro, ’26, balances dance, academics, and an internship while exploring her passion in marketing and communications.